The complete list of market research report providers (2022 updated)

If you are reading this article, chances are you are doing market research and have started looking if some industry market reports are available that would fit your needs. If so, please keep reading. We have created this article to help you find your way faster.

By now, you have Googled around and possibly found some links to market research companies. But have you seen all the market reports, or are there more? And how do the costs and quality compare to other research companies offering market reports? And what to do if you cannot quickly find the best matching market report for your needs?

Market research reports are not easy purchases since they often cover specific market segments that might - or might not - answer your research needs. Since they are usually expensive, it is worth understanding what is out there and possibly fits your needs. Therefore, we created this overview to help you find the best places to find market reports and how they compare on critical criteria such as price level, sector coverage and quality.

Your first stop for finding market research

Our list tries to be the most comprehensive directory of market research providers for market reports and market research intelligence solutions, and we are updating it regularly. 

Each company listed is rated on a set of criteria based on publicly found reviews and publicly available facts. The companies' order is based on the type and subsequently on the provider's scale (revenue if known, or site visits as proxy) and does not indicate a preference or quality. The rating criteria are explained at the bottom of the article.

The first thing to understand is that market research providers have different services. This article focuses on the first three types: off-the-self market reports, market data & market intelligence, and reselling of third-party market reports. Some companies also have consulting services as an additional service for their product range, but we excluded companies that primarily offer consulting services, such as management consulting firms.

Types of services by market research providers:

Off-the-shelf market reports: Market reports on specific sectors are usually updated annually, for sale as a complete report or (sometimes) in part per section. Often a preview page or the index/summary of contents is available to review if the report covers your needs. There is the ability to buy reports individually and sometimes negotiate the price - especially for older reports.

Market data & market intelligence: Market data is presented in tables and figures with market size, growth, segmentation, and competitor data points. The service is often offered as a subscription to access an online portal to view and select the areas of interest.

Reselling third-party market reports: This activity consists of reselling off-the-shelf market research reports already published by other research firms. They are not necessarily more expensive than buying directly from the source publisher as the reseller will get a revenue share from the publisher where the publisher is saving expenditures on reach/marketing costs.

Consulting services: Bespoke consulting services about market intelligence. It is often a project-based engagement with a tailormade scope of work and throughput time of weeks.


An important note concerning market data: As it is often difficult to get actual data points on each market area, market research companies often complement factual, quantitative data with estimations for the missing data to still present you with complete tables and charts and segmentations. In recent years, with the help of more sophisticated algorithms and data science/A.I. and inputs from industry experts, these estimations have become more and more reliable. However, it is still relevant to be conscious of the referenced sources used for actual factual data and be extra cautious if references are not explicitly mentioned.

A good pick if you are looking for consumer insights on audience measurement, media planning, and marketing data. 

Nielsen is an information, data, and market analysis company. Despite being an American business, Nielsen conducts market research and investigates media and viewer interaction worldwide. Nielsen provides its clients with insightful information about consumer behaviour and marketing.

Sector coverage: Nielsen specializes in online media and online consumer behaviour and marketing. Within this sector positioning, the firm has global coverage with 123 locations, 15,000 employees (December 2021), and a 3.5 billion turnover in 2022.

Services: Market data & market intelligence, consulting services

Services description: Nielsen provides four categories of solutions (audience measurement, media planning, marketing optimization, and content metadata).

Sector: Online media and consumer behaviour, marketing

Coverage (⭐⭐): Global, but with a specific sector focus

Transparency (⭐): Prices of market research reports and solutions are only upon request (not shown publicly on the company website). According to public sources, the price positioning is premium.

Getting started (⭐⭐): To work with Nielsen, clients are often required a project working contract.

Accessibility (⭐): Nielsen services mainly cater to registered businesses, not individual consumers, and require clients' commitment to the whole project period.

Price level (⭐): The price point starts at around $10,000 per project and can go up to $200,000+ per project.

Data access is subscription-based, with price level determined by access level to data (from a specific market or more).

Consulting services are project-based, with prices starting from around $10,000 and up to $200,000.


Link to company page: https://www.nielsen.com/



In a nutshell: a good choice if you are looking for market data on (online) advertising, media and audience measurement. Similar to Nielsen, the company mainly focused on business-to-consumer industries.

Kantar is a London-based data analytics and brands consulting firm. With 30 years in business, they have built a good reputation by serving clients worldwide. Like Nielsen, Kantar provides a wide range of products and services such as business solutions and consultancy.

Sector coverage: Kantar has global coverage with offices in 74 countries, 35,667 employees (Jun 2022), and $911 million of revenues in the first quarter of 2022.

Services description: Not only does Kantar provide solutions in many aspects (advertising, media and audience measurement, analytics, consulting, and many other services…), but Kantar also deliver the Kantar Marketplace platform where clients can purchase market research reports and cater to their business's need.

Sector: Automotive & Mobility; Consumer Packaged Goods; Energy & Utilities; Fashion, Beauty & Luxury; Finance, Government & Public Sector; Health; Hospitality, Leisure & Travel; Media, Retail; Sport & Leisure; Technology & Telecoms

Coverage (⭐⭐): Global, but with a specific focus on online marketing & advertising data

Transparency (⭐⭐): Prices of market research reports and solutions are only upon request (not shown publicly on the company website). Clients sometimes are not involved in some processes of the projects.

Getting started (⭐⭐): To work with Kantar, clients are required a project working contract.

Accessibility (⭐⭐⭐): Kantar solutions are great for innovation campaigns, concepts, and product testing. There is no set-up fee. They mainly cater to registered businesses and require clients' commitment to the whole project period. Free trials are not available for all clients.

Price level (⭐): Numbers are not disclosed or found anywhere.

Project-based. The quote is based on the scale of the project.



Link to company: https://www.kantar.com/


Gartner is famous for its Hype Cycles and Magic Quadrant for competitive landscapes and trends in the technology and software industries. Great to assess and compare business software solutions.

Gartner is a technological research and consulting company based in the U.S. Established in 1979, the company has many years of experience conducting market research on technology. Their data and insights are shared through private consulting, executive programs, and conferences.

Sector coverage: Gartner has global coverage with 90+ offices, 16,600 associates (Dec 2021), and a 4.73 billion dollar revenue.

Services description: Although Gartner covers various industries (Education; Energy & Utilities; Financial Services; Government & Public Sectors; Healthcare; High Tech & Telecom; Investment Service; Manufacturing; Retails), the company is famous for its technology focus. Gartner provides a good selection of A.I. tools to help clients make decisions, such as Hype Cycles, Magic Quadrant, Critical Capabilities, Digital I.Q., Product Decisions, and BuySmart.

Coverage (⭐⭐): Global. Gartner covers a broad array of topics relating to the I.T. sector. However, some argue that their research lacks niche depth information or data.

Transparency (⭐⭐⭐): Gartner has review pages on their websites for each industry, and the company also has a peer review insights platform. However, these reviews take a long time to be approved and can sometimes be biased.

Getting started (⭐⭐): Clients need subscriptions and contracts to work with Gartner.

Accessibility (⭐): Free trials are not available. There is no mobile version for the Gartner Peer Insights tool. Moreover, based on the client's interests, getting inquiries can sometimes take weeks.

Price level (⭐): Numbers are not disclosed on the website, but the price points are known to be premium.

Gartner does not mention specific rates per report or dataset on their site. You can get a quote for a particular report or dataset through their sales team.

Subscription-based for online access to data.


Link to the company page: https://www.gartner.com/en

Another consumer-focused research company: Ipsos is mainly known for its online media (Audience Measurement) and consumer behaviour (Customer Experience, Mystery Shopping) research.

Similar to other "major players" in this field, Ipsos is an international market research and consulting firm. The company is ranked in the Top 50 Most Innovative Market Research Companies.

Sector coverage: Ipsos has ten offices, with headquarters in France and nine other offices in the USA. Ipsos has 18,622 employees and 2.15 billion euros in revenues (2021).

Services description: Not only does Ipsos provide solutions for a wide range of industries, but the firm also has a digital platform for its solutions.

Sectors: Online media (Audience Measurement) and consumer behaviour (Customer Experience, Mystery Shopping), Automotive and Mobility, Employee Relationship Management and Doctors & Patients (Healthcare)

Coverage (⭐⭐⭐): Although Ipsos is available for many industries, the company's primary focus is the media area.

Transparency (⭐): Participants are (often) paid for answering surveys from Ipsos. This method might bias the data because of monetary incentives and selective audience groups that are involved. Participants sometimes complain about the reward redemption system of Ipsos iSay.

Getting started (⭐⭐⭐): Clients need to register an account or leave messages and contact information on Ipsos's website.

Accessibility (⭐⭐⭐): Clients can request demos of different solutions on the Ipsos digital platform. Ipsos mainly works with large companies, not small entrepreneurs.

Price level (⭐⭐): The price varies based on the tools and projects needed but is generally considered premium.



Ipsos does not mention specific rates per report or dataset on their site.

You can get a quote for a particular report or dataset through their sales team.


Link to the company page: https://www.ipsos.com/en



GfK is a German company providing data and intelligence in the consumer goods industry for several countries. They are mostly known for media, retail and consumer spending intelligence (e.g. FMCG spending by point-of-sale). Besides market research reports, they also offer consultation on brand and marketing performance, consumer and shopper intelligence, market sizing and growth, and media measurement.

Sector coverage: GfK has offices in seven countries and 11,706 employees (June 2022). As of 2021, The German market research institute generated total global revenue of $990 million. With 88+ years in business, GfK services are available in 50+ countries. At the moment, Nielsen and GfK are partnering to become the leading global information provider of consumer and retail measurement.

Services: Market data & market intelligence, consulting services.

Services description: Although GfK's solutions focus on marketing performance and media measurement, consumer intelligence, sale and market growth, the company also provides services in the automotive, fast-moving consumer goods (FMCG), retail, and the technology industry.

One of the most comprehensive directories of market research providers for market reports and market research intelligence solutions, rating on coverage, services, accessibility and prices.

How to become an industry expert?

Do you want to become an industry expert? As industries continue to grow and develop, we not only see more niche markets emerging, we also see the demand for specialized industry experts to help businesses navigate into uncharted territory is seeing strong uplift.

Our clients are looking to get market insights to validate new product launches, strengthen arguments to make (or break) investment decisions, define go-to-market strategies, or other areas where they have questions on market trends & developments or competitive dynamics they cannot get answered through ordinary market research.

We connect our clients to industry experts for 1-hour paid video calls. Calls where clients have the ability to have their questions answered by someone deeply experienced and involved in the industry. We cater to clients such as PwC, Deloitte, KPMG and every day more are joining our network as they see the value of getting market insights directly from the source.

Becoming an industry expert does not happen overnight, but rather is an ongoing process of educating and establishing yourself within your industry and keeping up with the trends causing businesses to pivot and adapt to change.

A sought-after industry expert has multiple years of experience in an industry and has a current or recent professional position that reflects their experience and stature. Experts are not necessarily CEOs or CFOs but can very well be supply chain specialists, marketers, healthcare professionals, production-line operators, lab technicians, etc... In essence, any crucial part of business activities could be the focal point for our clients.  In short: if you have more than 5 years' experience in an industry you are very likely to be an expert (even if you had not thought of yourself that way).

An industry expert has knowledge. And knowledge has value. We enable experts (you) to get paid for knowledge sharing, in a safe, compliant, and user-friendly manner.

To help you reach your potential, we've gathered the most important tips to help you become an industry expert.

To get started in the world of industry experts you want to find your niche and focus on that. Finding a specific niche is one of the best ways for you to establish yourself as an expert in your industry. Believe it or not, being specialized in just one particular area is far more valuable than having a broad understanding of a bunch of fields. Even if it's small, If you're good in your particular niche you are well on your way to becoming a trusted industry expert.

When choosing to hone in on your focus follow your passions. If you're passionate about what you do, your peers and clients will see that and want to work with and learn from you. Regardless of your particular area of expertise, if you're following your passion and immersing yourself in your specific field you will inevitably develop your expertise. Your passion will help motivate you in your journey and can lead you to a lifelong career in your niche. Many industry experts eventually turn their passions into a career in consulting.

Once you've found your focus and passion you can begin to further build your knowledge and presence in the industry, from diving deeper into your area of expertise to making connections with other experts in your field.

No matter you are a starter or an expert in your niche, you must always keep diving deeper and learning. If you're still trying to break into your industry of expertise it is important to use any resources available to your advantage. This may include investing in relevant industry courses and seminars or participating in conferences to learn from and connect with other industry experts.

A big part of learning is staying up to date on industry news and trends. Industries are constantly changing and as an industry expert you need to not only know the fundamentals of the industry but keep up with it and its trends. Check news resources, read articles, listen to or participate in industry podcasts, subscribe to industry newsletters, and consult your industry connections. Knowing the trends and understanding your industry can help you stay ahead of the curve. The best information and insights are always up to date to be relevant. So ultimately, the point is to never stop learning and seeking knowledge.

3. Build a network of connections in your field

Networking is a great way to both build your connections in the field and learn things quickly and efficiently. The world of networking can be daunting at first but you'll find that your peers are in the same shoes as you. Connect with experts on LinkedIn, attend industry conferences, or join an industry networking association to learn from other experts and share your perspectives. Immerse yourself in your industry to find peers and mentors who can help you grow. By building a network of connections you open yourself up to new opportunities and start to make a name for yourself.

To go the extra mile, try to connect with those who are in related industries. Having a broadened understanding of your specific industry as well as understanding related industries relevant to yours will make you a more well-rounded yet specialized industry expert. The goal is to learn and to incorporate the lessons and experiences you've had along the way into what you do as an expert.

As you continue to build your network and develop yourself as an expert, you can start to take on new adventures to influence others. By taking the initiative and leading conversations among your fellow experts you will start to exert yourself as a leader. Start with taking more responsibilities in your organization as well as your industry communities and associations. The active leadership role you play will help establish yourself as a credible and trustworthy industry expert among your peers and future clients.

To establish your leadership in your field, you need to express yourself and make people convinced. By publishing articles and industry-related content, you will make yourself more reputable. To continue to build your reputation as an industry expert, sharing your knowledge is crucial. You should be actively engaging with and creating useful content for your industry. Use your expertise and the help of your network to build a platform for yourself. Industry leaders often actively contribute content in a number of ways such as:

Blogs — a great way to express yourself a bit more freely on topics that interest you within your industry of expertise

Podcasts — discuss relevant industry topics with guests and provide a platform for dialogues with other industry experts

Industry publications — writing for an industry column or publishing articles will help boost your credibility enormously

Public speaking at conferences — deliver speeches at industry conferences and events to showcase your expertise

Teaching workshops — teaching is an authoritative leadership role and allows you to educate others on the ins and outs of the industry you know best as an expert

By building a repertoire of your work from ebooks, podcasts, workshops, and public speeches your visibility within the industry will grow.

If you want to take your expertise to the next level, you can delve into the world of consulting. Consulting clients is where you can unleash your potential to impact real-world decisions. As a seasoned industry expert, you'll be able to offer your unique opinions and predictions to help your clients navigate the industry and make smart business decisions. Consulting clients is important for keeping yourself immersed in the industry and pushes you to stay up to date so you can provide clients with the best insights.

It might be difficult to find clients when you are first starting off. Expert networks are a great platform to get more opportunities to work with clients. Expert networks match industry experts with clients according to their requirements. Therefore, you don't need to look for clients for consulting opportunities but wait for expert networks to find them for you. Becoming an expert advisor at an expert network shows you are highly regarded in your specific industry and that your expertise is valuable.

As a fast-growing expert network, Expertwired aims to empower experts and advocate for transparency in the industry. With the extremely user-friendly registration procedure at Expertwired, all you need is a LinkedIn profile to get started.

Online and particularly social media presence is increasingly important nowadays. Although it may seem trivial, your online social media presence can make a big difference in how you are perceived. Use different social media to express yourself and share your successes by posting about your projects or industry-related events and conferences. Social media such as Twitter are less formal environments for you to make industry connections and allow for you to express your personality a bit more. LinkedIn is a great platform to connect with experts and clients in your industry, show your resume and accomplishments, as well as update your connections on what you're up to.

As you keep working and building your resume be sure to keep your social media profiles updated. Joining an expert network is also a good way to boost online presence because you can add your role as an expert advisor to your social media and LinkedIn profile.

Tip: Add your role as 'expert advisor' at Expertwired to your LinkedIn profile. The following template text is easy to add and you are free to use.

Description - Expert Advisor for Expertwired, providing consultative services to clients. (Areas of expertise include xxx.)


We hope with the help of these tips and a lot of hard work you'll be able to begin your journey to becoming an industry expert!


Please note there are also reasons someone would not be allowed to share knowledge via an expert network. This could perhaps be the case if your current employment contract states you are not allowed to perform auxiliary activities. Be sure to verify if you are allowed to engage in expert consultations. Need help to understand if you may or may not? visit our site for more information about compliance.

Expertwired secures funding to scale its tech-driven industry expert sourcing & matching platform in its mission to disrupt the global market research industry

Amsterdam-based Expertwired is a global tech-driven expert network that has developed an innovative sourcing and matching technology giving its clients almost instant access to millions of industry experts worldwide. Expertwired connects market research firms, in-house consulting teams, investment advisors and many more seeking real-time market intelligence to industry experts. Through its interactive platform, where clients pay for 1:1 video consultations with these experts, Expertwired delivers higher quality matches, and at lower costs than incumbent industry players. Today, Expertwired has raised close to €1M in its second round of funding to continue to fundamentally change how people do market research and businesses connect with industry experts to craft insights and make informed decisions. 

According to Reinier Huisman, founder of Expertwired “The potential for a tech-solution to support better decision making is huge. Often, doing market research means hours of ‘googling’ or buying expensive, often outdated, market reports. In today’s world, it is crucial to have quick access to the most recent and relevant information, tailored to one’s interest. This is where Expertwired comes in, allowing our clients to dramatically step up their ability to connect with the latest insights from industry experts. Leading experts are often hard to find, and don’t share their knowledge openly. Our platform allows us to discover leaders in their field, connect with them in a trusted environment, and provide our clients fast and affordable access to their insights.”

Expertwired is growing rapidly since the business launched mid-2021 and clients already openly share their recognition for the game-changing nature of the platform versus incumbent expert networks who often employ resource-intense, time-intense, and cost-intense operating models to deliver from their existing database of experts.

Expertwired’s platform is now mostly used by (strategic) consultancy firms and private equity investors, but eyes a much broader user base and more use-cases. The platform is active in over 18 countries and serves notable clients such as KPMG, PwC, Deloitte, and EY (big four), many private equity firms, large corporations (such as HP, Philips), research firms (Frost & Sullivan) and Universities (Harvard). 

Huisman, with over 15 years background in strategy consulting and M&A, explains: “With Expertwired we embarked on a journey to develop a disruptive technology that could custom recruit perfect matching experts without having to rely on an existing, often stale, and overused, member database other industry players typically use. With our automated sourcing & matching technology we are now able to deliver on any client search for industry expertise with better expert matches, at a much lower cost than other expert networks. All this with a more user-friendly experience that puts our clients and experts in the driving seat.”

Where traditional networks (such as GLG, Guidepoint, Alphasights) often require clients to contractually commit to high volumes of pre-paid interviews, Expertwired says it is democratizing the market by allowing businesses to start their searches instantly and get access to experts specifically sourced and matched to their interests, without prepayments. The Expertwired platform supports the full expert seeking journey: from scheduling interviews through different time zones to payment to experts, and provides a safe, compliant environment for knowledge sharing. On the Expertwired platform users can search, select, and book pre-vetted and screened experts in an easy, seamless experience at on average 50% of the costs of traditional networks.

Traditional networks easily charge clients more than €1,000 per expert interview and pay only around €200 to the experts. “Experts often don’t know this, and we think it is fundamentally unsustainable as the experts are really the ones providing the knowledge.”, says Huisman. Expertwired pays out experts on average €400 per interview, but experts always choose their own rate. This makes Expertwired the highest paying platform for experts globally, whilst clients – who pay a mark-up of 20% platform fee – are always better off than through alternative ‘low-tech’ networks. Huisman: “To experts, it’s not all about earnings. We’ve built our technology in such a way that experts on-board in minutes and determine their own hourly rate. We pre-fill their professional experience automatically and enable them to accept or decline incoming opportunities in a few clicks. Straightforward and easy.”

The current round was led by Pop Up Qapital, the new angel syndicate from serial investor Quintin Schevernels (former CEO of Funda). Other individual angels in this investment round include Jurgen van Dijk, Ruud van Hoek (founders Stepstone Corporate Finance), Patrick Stal (ex-N26, Uber, TomTom), and continued participation from existing investor MB Capital.  

Quintin Schevernels, Pop Up Qapital: ”The vision of Expertwired’s founders and their ability to develop and launch their impressive technology and platform in such a short time with strong customer traction, quickly convinced us to invest. We believe Expertwired has the potential to redesign the customer experience for market research on a global scale.”

Mathijs Bakker, MB Capital: “As the initial pre-seed investor in Expertwired, we are proud to contribute to the journey of ExpertWired, and its founders, and will continue to do so in the future.”

Launched early 2022 by Quintin Schevernels, Pop Up Qapital represents a group of seasoned entrepreneurs highly experienced and familiar with marketplaces and SaaS models and aims to finance and support early-stage startups. One of the things that make Pop Up Qapital unique is that it handpicks relevant angel investors from its network for every single investment. The fund’s investment strategy is mainly focused on SaaS or marketplace startups from the Netherlands.

Expertwired was in the pre-seed stage funded by MB Capital. MB Capital launched in early 2021 as a family office led by founder Mathijs Bakker. Mathijs is a seasoned entrepreneur with over 25 years of experience in founding several ICT and software companies. Most recently Mathijs sold CSN Groep towards Interstellar and will continue his journey to support, and invest, in start-ups with a strong disruptive business model. 

Dutch tech-startup Expertwired closed its second round of funding, securing close to €1M to scale its tech-driven industry expert sourcing & matching platform in its mission to disrupt the global market research industry

Expertwired secures next funding round to scale its tech-driven industry expert sourcing & matching platform

Expertwired secures funding to scale its tech-driven industry expert sourcing & matching platform

[Podcast] How to disrupt an industry with new models and technology that nobody has

Reinier Huisman, CEO & co-founder of Expertwired, shared his entrepreneur journey of disrupting the expert network industry and making expert knowledge sharing more accessible to the world. Reinier was invited for the podcast and interviewed by Eugen B. Ross, Managing Director of Russmedia Equity Partners. 

In the podcast, Reinier talks about how he initiated the business idea of developing a tech-based expert knowledge marketplace. He addressed the uniqueness of Expertwired’s advanced custom sourcing technology and how the "new game" business model benefits both the clients and the experts. He also explains how the “old game” business model of incumbent expert networks still heavily relies on manual expert sourcing and little use of technology. 

Reinier ends the podcast by sharing his learnings for starting tech-entrepreneurs on how to pivot successfully in business.

Listen to this podcast episode on Spotify.

Expertwired is disrupting the expert network industry with proprietary technology. The startup is able to custom source industry experts for any specific market for client's market research needs enabling them to connect with industry experts for 1-hour video consultations.

How to disrupt an industry with new models and technology that nobody has

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Read how Marie helped a large food retailer estimate marketing and expenditure and conversion.

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Access to hundreds of thousands of experts

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