EXPERTISE SECTORPublishig & Printing

Publishing & printing industry faces technology disruption by digital transformation

In the digital age today, publishing and printing sector needs to face the challenge finding ways to transition to digital. The industry needs to find solutions to cross the gap with the current business model.

Publishing and printing industry has been around ever since commercial printing presses were made available in the past. It involves a process of mass reproducing text and images using a template and pre-design. The industry is fragmented, mature, and cyclical which consists of two subcategories, publishing and printing. The publishing primarily concentrated on products for consumers, such as book publishing, magazines, newspapers, and other periodicals. The printing business focuses on the physical production of media including billboard advertising, promotional activity brochures and fliers, and many more. The largest sector by sales volume is commercial printing, which accounts for more than 30 percent of all industry sales. Commercial printing is one of the largest sales generations in the industry with advertising and marketing becomes the main drivers of the sector. Newspaper publishing comes in second contributing about 20 percent of all sales. 

Traditional Print Media or Publishing

Most traditional print media depend heavily on advertising dollars. Commercial ad revenue helps to cover the general costs and expenses of the business. The level of revenue will determine the profitability of a company. The increase in circulation and distribution reach to customers will determine the success of the business. However, the advertisement spending for the publishing segment can also be reduced and affected by the economic downturn.

Printing

Printing segment is less affected or indirectly related to the overall level of advertising spending. The segment aligns the media print orders with the flow of a diverse customer base, resulting in less dependence on the advertising market. However, printing companies have to deal with technology disruption. The digitization of information has displayed a serious challenge to the printing industry. Even with a cutting-edge and efficient production, it will be difficult to compete with consumers' new attitude towards the new embraced digitalization. 

Key trends in publishing & printing industry

Web-based Content
Audio-Content & Podcasts
Personalized Content
Subscription Model
Digitalization
Economic Cycle
Cost Issue

Gain real-time insights

By talking to industry experts you get first-hand intelligence directly from the field. We will get you top league industry expert profiles directly in your mailbox within 1-2 days.

Search experts

How does Expertwired work?

Search

Create a search request and we provide you the best matching pre-vetted experts. You want more experts or narrow down your search further? No problem.

Select

View expert profiles and their hourly rate. Select the experts of your liking and a timeslot that suits you.

Interview

Interview experts (via video or audio call) and pick their brain to support your decision making. Our compliance framework protects compliance and your confidentiality.

Pay per minute

Payments are only due after the call based on the actual duration. Would you like the written transcript? We have it for you.

Frequently asked questions

About Expertwired

We are disrupting a global market of traditional operating expert networks with our AI-technology driven and transparent marketplace to make sure you get better matching experts for a much lower price.

Trusted by top-tier companies

Get started today

Get expert profiles directly in your inbox in 1-2 days.