In today's digital age, the publishing and printing sector faces the challenge of finding ways to shift to digital. The industry needs to find solutions to cross the gap with the current business model.
The publishing and printing industry has been around ever since commercial printing presses were made available. It involves a process of mass reproducing text and images using a template and pre-design. The industry is fragmented, mature, and cyclical which consists of two subcategories, publishing and printing. Publishing primarily concentrated on products for consumers, such as books, magazines, newspapers, and other periodicals. The printing business focuses on the physical production of media including billboard advertising, promotional activity brochures, fliers, and many more. The largest sector by sales volume is commercial printing, which accounts for more than 30% of all industry sales. Commercial printing is one of the largest sales generators in the industry with advertising and marketing becoming the main drivers of the sector. Newspaper publishing comes in second contributing about 20% of all sales.
Most traditional print media depend heavily on advertising dollars. The commercial ad revenue helps to cover the general costs and expenses of the business. The level of revenue will determine the profitability of a company. The increase in circulation and distribution reach to customers will determine the success of the business. However, the advertisement spending for the publishing segment can also be reduced and affected by the economic downturn.
The printing segment is less affected or indirectly related to the overall level of advertising spending. The segment aligns the media print orders with the flow of a diverse customer base, resulting in less dependence on the advertising market. However, printing companies have to deal with technological disruption. The digitization of information has become a serious challenge for the printing industry. Even with cutting-edge and efficient production, it will be difficult to compete with consumers' new attitudes towards the newly embraced digitalization.
By talking to industry experts you get first-hand intelligence directly from the field. We will get you top league industry expert profiles directly in your mailbox within 1-2 days.Search experts
Create a search request and we'll provide you with the best matching, pre-vetted industry experts to get real-time and first-hand market insights.
View expert profiles and their hourly rate and book the best matching industry experts for 1-on-1 calls.
Get the market insights you need by interviewing the expert. Our compliance framework protects safe knowledge sharing and confidentiality.
Payments are only due after you completed all the interviews you need, based on the actual duration with a minimum of 1-hour.
We are disrupting a global market of traditional operating expert networks with our AI-technology driven and transparent marketplace to make sure you get better matching experts for a much lower price.