The influence of FMCG brands is demonstrated in their improving organic growth, which has been increasing in recent years. Majority of the progress is coming from volume growth globally. Continuous growth can be achieved by keeping up with consumer trends and investing early in emerging sectors.
Fast moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold at a relatively low cost and quickly. Fast moving consumer goods have a high inventory turnover and are contrasted with specialty goods. FMCGs are typically distributed through retailers, such as hypermarkets, bis stores, warehouse club stores, and convenience stores. FMCGs play a vital part in the economy because they touch every part of consumer life, especially the essential needs. The FMCG industry normally represents one of the big sectors in a country and generates employment downstream.
Amidst the coronavirus crisis, the FMCG industry is generally pretty stable and enjoys growth in sales in comparison to most other industries. The major FMCGs players are in a good shape with revenues growing at 4% during the pandemic crisis. Organic growth has shown results from the acquisitions. In addition, revenue of FMCG companies has continued to grow despite the increasingly volatile market, changing customer habits, and fireced digital competition. The major players in FMCGs are Nestle, P&G, Pepsico, Unilever, Coca-cola, British American Tobacco, Mondelez, and KraftHeinz.
Personal care products are consumer goods used mainly for beautification and personal hygiene usage. Personal care includes products as diverse as hand soap, body wash, shaving cream, moisturizer, toothpaste, and shampoo. Because of the essential nature for consumers to use personal care products, they are widely used throughout the world in huge amounts. Some major corporations in the personal care industry are Henkel, Johnson & Johnson, Procter & Gamble, Unilever, and Colgate-Palmolive.
Processed food comprises food that has been cooked, canned, frozen, packaged, or modified in nutritional composition. Processed food has a spectrum from minimally to heavily processed, from simply pre-chopped or pre-prepped to ready-to-eat microwavable dinners. Processed food sector is on the rise, especially ready-to-eat food. There are a couple of factors that contribute to the growth: the rising income families, diminishing culinary skills, and the trend of food delivery apps.
Office supplies are consumable items used regularly in an office environment by businesses or organizations to perform personnel’s daily work tasks. The range of items classified as office supplies extends from small, expendable, daily use items to higher cost equipment. Office supply products include paper, adhesive notes, printers, janitorial supplies, writing utensils, and many more. Workplace disruptions due to the corona pandemic have changed the market landscape and the market is anticipated to decline due to that reason.
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