Pandemic changes the global fashion industry

The disruption of the pandemic in fashion & apparel sector which causes the changes in consumer’s behaviour put many companies to reconnect with their supply chains, namely changing store retail experience and ramping up omnichannel services.

The fashion industry is part of a larger social and cultural phenomenon which exists in the society. The fashion and apparel industry creates a fashion system which reflects language, culture, style, status, and identity. The trends in the fashion and apparel industry may be affected by many reasons: historical events, economic booms, social movements, individual trendsetters or influencers, changes in lifestyles, and music.

The fashion and apparel industry has several key sectors: design, raw material preparation, manufacturing, distribution, marketing, retailing, advertising and promotion. The global fashion and apparel market is expected to increase by 3.9% per year until 2025. Particularly during the COVID-19 pandemic, there is an accelerating trend shift with consumers' preference to digital channels. The online market, which is in the e-commerce sector, will lead future growth in this industry. The online sales will increase rapidly than physical transactions in the coming years and take up a bigger market share.


The apparel segment can be divided into several sub-industries, such as menswear, womenswear, childrenswear, and outerwear. The apparel industry is still predominated by the fast-fashion sector even though there is a steady rise in sustainable, slow-fashion, and second-hand fashion. The 5 major players in the industry are Japanese fast retailing Uniqlo, Spanish company Inditex, Swedish fashion company H&M, American Brand TJX, and Old Navy.

The global apparel market is still expected to grow in value despite the anticipated downturn in the past year due to COVID-19 pandemic. The three world largest apparel markets are in the United States, China, and Japan. The largest growth will be in the Asia Pacific region totaled to 38% demand share in 2020.


The footwear sector is a diverse industry encompassing a variety of materials, demographics, and functions. The competitive landscape of the footwear industry is considered a mature market with some challenges in increased competition and threats to intellectual property rights. The profitability of footwear companies depends on their capability to design attractive footwear lines and remain at the forefront of consumers’ mind. The global footwear market is anticipated to reach about $400 billion in 2025. The growth will be driven by new design trends and increasing spending among the expansion of the middle class population. There major product category within the shoe industry is the athletic shoe segment, which estimated to be 30% of footwear sales. The market is highly concentrated by two big players dominating the category, Nike and Adidas, and then followed by other companies such as Asics, Reebok, Puma, New Balance, Under Armour, and many more.

Luxury Jewelry goods

Luxury jewelry goods have a high proportion to income levels: as people become wealthier, they tend to buy more luxury items.  The global market size is estimated to expand at a CAGR of 7.6% from 2019 to 2025. High demand for premium fashion products across the globe is anticipated to remain a favorable factor for market growth. The market is expected to witness strong growth especially from developing countries of Asia Pacific as a result of a booming urban class population with higher purchasing power.

Key trends in fashion and apparel industry

Ethical & Sustainable Fashion
E-commerce Growth
Comfort & Functionality
Consumer Behavior Change due to COVID-19
Fierce Competition
Supply Chain & Distribution

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