Agriculture & Forestry

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The global agricultural industry is significantly important to address world’s food demand through the value chain, particularly because the global population is expanding. The concerns for ecological and environmental issues have driven disruptive technologies which force agribusiness leaders to create sustainable innovations. In addition, The rising global demands and limited land available drive the trend to improve yields and productivity of crops. Some of the agriculture complements include fertilizers, biofuel and biomass, equipment and machinery.

Forestry is the managing, conserving, and restoration of forests and woodlands for human and environmental benefits. Forestry ranges from the provision of timber, logging, fuel wood, wildlife habitat, erosion control and many more applications. Most commercial use of forests require the FSC Forest Management standard to provide an assurance to customers and stakeholders the quality of forest management. 

Cash crops are agricultural crops which are grown to sell for profit in the market. Cash crops are sold directly for cash and can be divided into food and non-food commodities. Typically, they are purchased by parties separate from farms and prices for major crops are set in the commodity market. Some examples are coffee, cocoa, tea, sugarcane, cotton, and spices.

Food crops are plants particularly cultivated for human and livestock consumption. The term food crop usually implies domestic production of basic staples.  Food crops are an integral part to improve food security levels mostly in developing countries. Some of the examples of food crops are legumes, fruits, vegetables, potatoes, wheat, and rice. 

Horticulture is the cultivation of plants ranging from development, sustainable production, plant conservation, soil management, landscape recovery, and arboriculture. Horticulture can also be utilized to contribute to quality life, sustainability, beauty, and restoration. Crops for horticulture range from perennial species, fruits, vegetables, decorative indoor ornamental plants, flowers, and landscape plants & trees. 

Challenges ahead in meeting global food supply demand and environmental concern

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Automotive

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The automotive industry encompasses a wide range of organizations and companies dealing with the design, development, manufacturing, marketing, and selling of motor vehicles. Today’s economies in automotive are significantly shifting, stimulated by development in emerging markets, the accelerated rise of new technologies, sustainability policies, and changing consumer preferences around ownership. The market dynamic in the automotive industry has been driven mainly by digitization, automation trends, and emerging new business models. These drivers have disrupted the traditional automotive industry and the OEM companies to move forward with more technology, sustainability, and alternative mobility driven. There are quite some major disruptions in the auto industry, namely electric vehicles, driverless mode, automated factories, and ride hailing. 

Global sales of automotive are estimated to decline progressively this year. Apart from the disrupting trends that affect the auto industry, the COVID-19 crisis has impacted the companies significantly. Majority of European automotive-related companies had to put their workforces on short-term work during the shutdown. The global repercussions are quite monumental. The auto-retail stores have remained closed for months due to government restrictions and many OEMs also suffered from profit decline. To navigate the crisis, automotive companies have to strategize by focusing on digital channels, changing to recurring revenue streams, optimizing assets, and building a sustainable supply chain. Top OEM players in the automotive sectors are General Motors, Audi, Volkswagen, BMW, Tesla, Honda, and Toyota. 

The passenger car market consists of passenger cars sales and car manufacturing OEM. Most of the time both functionalities are performed by the same company. The passenger car market is segmented into hatchback, sedan, and utility vehicle. The global passenger car market is expected to grow mainly due to the companies rearranging their operations and recovering from the COVID-19 impact. Asia Pacific was the largest region in the global passenger car market, accounting for almost half of the market in 2020. Western Europe was the second largest region for the market. Top regions that produce passenger cars are Greater China, Western Europe, Japan-Korea, and North America in the following order.

Commercial vehicles come in all sizes and shapes to offer solutions to a variety of transportation functions. Commercial vehicles can be segmented into two separate functions: public and commercial. Vehicles on a public transportation segment may include busses, trains, and trams. Commercial vehicles may include delivery vans, trucks, and tractors. Recently, there are a few trends for OEMs that drive growth in the future of this sector: raising the global standard for efficiency, quality, technological leadership (including EV), and environmental awareness. Recent COVID-19, however, has led to declining sales because of low industrial activities and public restrictions. 

Remodeling the auto industry to become more sustainable

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Biotechnology and Life Sciences

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The life sciences industry studies living organisms and life processes such as humans, animals, plants, and micro-organisms. Biotechnology is the biggest sector within life sciences. Biotechnology is used to create and develop different products in different industries such as healthcare, agriculture, food production, and many more. 

Biologic breakthroughs and advances in gene sequence allowed faster discovery in the field, especially in identifying Coronavirus sequence. The growth in the biopharma industry and greater accessibility to advanced research techniques have allowed for many players, from private to public to academic, to enter the industry. The biotechnology and life sciences industry is expected to grow and reach a market size worth $2.44 Trillion by 2028. The biggest players in the industry include Johnson & Johnson, Roche, Pfizer, Novartis, Amgen, Sanofi, AbbVie, GlaxoSmithKline, and Bayer.

Immunology is the study of the immune system and is a vital branch of the medical and biological sciences. The immune system is a set of lines of defense against infection. The study also extends to research on diseases, autoimmunity, allergy, and cancer.

Medical devices are instruments used by scientists in the life sciences industry. Such devices include common well known surgical instruments, artificial joint, and imaging machines. Innovations in bioinformatics, genomics, and nanotechnology also drive the medical devices sector forward.

Corona pandemic highlights importance of biotechnology and life sciences industry

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Chemical & Plastic Products

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The chemical industry includes industrials chemicals producers. The chemical and plastic industries are industry that are overlapping as some chemical companies also produce plastics. Chemicals manufacturers produce different kind of chemicals from raw materials such as oil, gas, air, water, metal, and minerals. The most common end products produced include polymers and plastics (e.g. polyethylene, polyvinyl chloride, polycarbonate, and polypropylene). These manufactured outputs are being used and distributed among different sectors such as agriculture, pharmaceutical, construction, and service industries.

There is a growth rate decline of the demand for chemical products. Major trends such as the accelerating deglobalization, COVID-19 pandemic, and potential regulation to curb climate change account as potential hurdles in the industry. The industry is worth about $ 3.7 trillion in 2021, the chemical industry is expected to grow to $ 4.3 trillion in 2025. The biggest chemical producers include BASF, SINOPEC, DOW, SABIC, INEOS, Formosa

Commodities chemicals, also called bulk chemicals, are chemicals produced in bulk to be distributed to the global market. Those chemical are then used to produce other chemicals or end-user products.

The chemical industry produces chemical products to supply the pharmaceutical industry. Chemicals are then used in the production of drug substances and other pharmaceutical products to be consumed by patients.

Chemical products such as fertilizers, pesticides, and other chemical-based agricultural products are output included in the agrochemical sector. Those agrochemicals are being used in agriculture to enhance quality and ensure safety of the food-production 

Chemicals produced by chemical companies are being used to manufacture a wide range of consumer products. Such products include soap, cosmetics, detergents, cleaners, and many more. 

The chemical and plastic industry is getting more complex

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Construction & Infrastructure

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The Construction and Infrastructure industry is the backbone of the economy. There is an increasing trend of people living more in the urban cities and areas, particularly in the developing countries. The trend drives the expansion of construction and infrastructure ranging from residentials, non-residentials, to public sectors. 

From homeowners to government-funded projects, the industry has a wide range of segments which are managed by engineers, project managers, and consultants. Project Control management is crucial to deliver on every phase to ensure cost and time efficiency and productivity. Performance and market growth on construction and infrastructure vary depending on the countries’ commitment and capability to invest in long-term projects. 

Residential construction is the business of building and selling individual and multi-family residences. Generally, developers and building firms construct residential buildings, but in many countries, government or local authorities give planning permission and govern construction method regulations. The global market for residential building construction industry is one of the largest segments in the industry. The leading industry players globally are Country Garden Holdings, DR Horton, Lennar Corp, Pulte Group, and China State Construction Engineering Corporation.

Non-residential buildings typically are large infrastructure projects which comprises industrial buildings, commercial buildings, educational buildings, healthcare buildings, and other buildings. Hence, non-residential buildings cover from factories, hospitals, schools, office buildings, hotels, shopping malls, restaurants, airport buildings, warehouses, and many more. Some key players in the non-residential building construction market are Clark Construction Group, Turner Construction, Whiting-Turner Contracting, Balfour Beatty, and China State Engineering Corporation.  The global non-residential building construction market is anticipated to grow at a compound annual growth rate (CAGR) of 12% from $2.4 trillion in 2020 to $2.7 trillion in 2021. The growth is predominantly due to both state and private sectors reorganizing their operations and recovering from COVID-19 impact.

Public constructions are related to the construction, maintenance, rehabilitation, alteration, extension or demolition of any improvements on land by public bodies. Public construction consists of preparatory works (excavation, demolition, drainage, or fencing), construction works (carpentry, flooring, tiling, or plumbing), installations (electrical wiring, heating, ventilation, or drainage), and civil works (roads, bridges, sewers, pipelines, aqueducts, or railways).

Construction and Infrastructure are building for generations to come

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Consumer Electronics

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Consumer electronics is part of the consumer product sector which are electronics equipment intended for personal or everyday use. The consumer electronic market gains profit through the sales of the product. Additionally, there is an increasing demand for these electronics to be digitally compatible and connected with the internet or other devices. The global consumer electronics market is fragmented with big companies holding dominant shares. 

The change in consumer preference to convenience has led many personal computers companies to alter their strategy from producing PCs to laptops. Advanced technology in the computer industry has led to increased competition among the industry players. In order to gain the market, competitors may deploy an efficient supply chain, frequent release of unique products, aggressive marketing campaigns, or efficient manufacturing channels. The growth of the laptop industry is credited to various success strategies and implementations executed by industry players. The laptop industry itself is driven by a number of stimulants, namely growing global internet penetration, rising disposable income, emergence of novel technologies, and cross-functional connectedness. 

Domestic or home appliance is a machine which assists in household functions. The segment is a multi-billion dollar industry and is forecasted to grow further in the future. The sector growth is mainly impacted by consumer lifestyle, income distribution, social and demographic trends. Convenience and ease-of-use are main drivers to bring valuable propositions to consumers. The leading multinational players in the sectors are Panasonic, LG, Samsung, Sony, Voltas, AB Electrolux, and BSH home appliances.

The vision of smart homes has been circulated in the past few years with not much initial growth. The early adopters experienced some pain points to be addressed causing a laggard in the market. Many consumers may still not fully comprehend connected device value propositions which caused an early doubt on the mainstream market. In addition, technological advances may need to be explored in developing smart homes devices to create valuable propositions for consumers. Currently, consumer preference on connected homes are mainly influenced by price, energy saving potential, reliability, and ease of use. The market still has a journey to go before it reaches its full potential. Connected devices are disrupting every corner of the home, among others are home intelligence, energy efficiency, entertainment, access control and security, and general connectivity. 

Consumer electronics industry are moving towards digital transformation and connectedness picking up growth

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Consumer Service

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Consumer service refers to a direct interaction between a consumer making a purchase and a representative selling the products or services. The direct interaction deems to be a critical factor to customer satisfaction and loyalty. Consumer service industry normally requires specific professional or vocational skills to perform the service for consumers. The Industry is mainly dominated by SMEs or freelancers in their fields. In some sectors of the industry, the gig economy trend is increasing due to digital transformation which opens up new opportunities and business models. The pandemic

The beauty treatment and hairdressing industry has grown over the past years, just before the corona pandemic hit which significantly disrupted operations. Government-imposed closures of non-essential establishments, including hairdressers and beauty salons, has affected the business in the sector. Since the industry business model involves physical interactions between two parties, the corona pandemic has hit hard. Apart from the pandemic, the demand for the industry is mainly influenced by the economic climate. The rise in disposable income has encouraged fashion-conscious consumers to spend more on hair and beauty treatments.

The repair services cover broad fields catering to consumers getting something fixed or restored, such examples are electronic repair, mechanics, plumbing, house renovation, and tailor. The repair service is normally run by SMEs or gig workers to do their services. The jobs require vocational skills and capabilities to perform their service for consumers.

Cleaning services includes a wide range of services required by commercial and residential factors. The sector encompasses maid services, window cleaning, floor cleaning, carpet & upholstery cleaning, and commercial cleaning services. Among many sub sectors, commercial cleaning is one of the sub sectors that is dominated by global players on a B2B model. The cleaning industry is filled with opportunities and anticipated to grow by 10 percent by 2026. Cleaning, health, and safety become priority in almost every sector during the pandemic season, causing the innovation of the cleaning service industry to fight against the outbreak to thrive.

Consumer service industry is shaken by digitalization and pandemic

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Digital & Broadcast Media

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Broadcast media is a way to deliver information and messages in the form of text, image, audio, and video content over networks that expose mass audiences to cultural, artistic, political, and advertising topics in society. In advertising, broadcast media can give a company a competitive edge over other businesses because it increases consumer’s engagement and creates immediate impact. The digitalization has led to the internet as the preferred  source of media and information. However, traditional media channels, such as television and radio, will continue to provide great reach to audiences. While digital media by itself has gained traction over consumers, digital media can also be utilized as a supplement to traditional broadcasting methods. For example, televisions programs and radio shows incorporate social media as their strategy to reach out even more audience and create customer loyalty.

Television broadcaster is a telecommunications network for distribution of television program content. In general, television network channels are available in radio frequency, cable, and satellite television. A network may or may not produce all of its own programming and can outsource to production companies (such as Warner Bros, Universal, Sony Pictures, and TriStar). Three main factors that drive demands are consumer demographics, program popularity, and advertising spending. Global TV revenues from broadcast advertising, subscriptions, and public funding are estimated to be about $230 billion. The United States has the highest TV revenue per capita, followed by Germany and the UK. The television broadcasting industry is disrupted by the incoming trend of internet TV or web-content generated media. 

Radio was used in the past as one of the main broadcasting channels for audiences. Nowadays, radio is a minor player among broadcast media channels. Nevertheless, radio still has a relevance in today's society with its local or regional reach to audiences. Radio ads have the advantage of being easier to produce and quicker turnaround. Public relations and local-targeted advertisements use radio to broadcast their messages because it is less expensive, reaches community engagement, and targets local audiences.

Phenomena in present times that reshape the world is the worldwide accessibility to the internet. The internet has enabled digital social media to become extremely popular in recent years. Social media refers to user-generated content that is published and shared online. Social media has changed consumer’s lifestyles and behaviours which impacted many business industries. The rapid adoption of social networks in the global population has enabled a new path of advertisement opportunities. The global outreach at lower cost for marketing campaigns creates competitive advantage for many industries which is why social media becomes a lucrative industry.

Digital media spearheads the industry to reach audience engagement

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Education

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The education industry comprises establishments whose primary objective is to provide education. The education industry plays significant roles in countries around the world. The industry contributes to developing people and providing knowledge so that the people can compete in the economy. The industry consists of both formal and informal education. There is a wide range of institutions and organizations involved in learning including  institutions, such as from preschool to universities, governmental policy roles, eLearning organizations, and technology companies.

The global education industry is anticipated to reach total expenditures of about $ 10 trillion by 2030 which is about a 50% increase from today. The online education market will play a significant part from the whole industry which is forecasted to be around 3-4% of the total market. The drive in online learning rapid growth is due to some factors, such as internet availability, cloud computing, and investments. 

The coronavirus pandemic has disrupted education systems around the world forcing students to study from home. Education institutions have to pivot their strategies and implementations to provide solutions, and one way to do it is using technology. The future of education must embrace digital technology as a vital part of learning. 

Distance learning has been gaining a lot of traction in recent years. This means students do not have to be in a physical location to study and learn. Distance learning is not only applied in formal institutions such as schools and universities but also in massive open online courses (MOOCS). MOOCS offers large-scale interactive participation and open access through the internet. Some examples of MOOCS are Coursera, Udacity, edX, and Khan Academy.

Higher education, also called post-secondary education or tertiary education, is an optional final stage of formal learning after the completion of secondary education. This includes, universities, academics, colleges, institute of technology and certain college-level institutions, including vocational schools and trade schools. 

Special education refers to a range of services that help kids with disabilities to learn. Because of the nature of various needs and disabilities, the range of education services may vary and provide in different means and in different settings. The education needs to be tailored and customized to students’ disabilities and there is no “one size fits all” approach. This does not neglect the fact that students with disabilities could also learn in the same environment with other kids as well. 

Education: now and the future of learning

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Electrical Equipment & Components

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Electrical equipment and components are any machines and their components that generate, distribute, and use electrical powers. This can mean producing electric wires and cables, electrical components, and manufacturers of power-generating equipment and other heavy electrical equipment. The industry has widespread applications, examples are coating, condition monitoring, electricals, energy storage, environment simulation, industrial testing, noise monitoring, photonics, power electronics, RF and Microwave, geospatial, and thin films applications. Operating structure involves high fixed cost and highly dependent on essential raw materials. Therefore, fluctuation in commodities prices and other raw materials may have impacts on the industry performance. 

The semiconductor industry is the aggregate of companies engaged in the design and fabrication of semiconductors and semiconductors devices. The semiconductor industry is the driving force and the backbone behind the wider electronic industry. As the electronic device market proliferates, the semiconductor industry will continue to prosper. There are four categories of semiconductors, namely microprocessors, commodity integrated circuits, memory chips, and complex systems. Semiconductor industry plays a key role in the development of new technology and innovation for electronic products. The industry is predominantly manufactured in 6 places: China, Malaysia, South Korea, Singapore, Taiwan, and Japan. Key players in the industries are Intel Corp, Taiwan Semiconductor Manufacturing, Qualcomm, Broadcom, Micron, NVDIA, and ASE technology.

The sector plays in converting electrical power to another form. The amount of power generated or converted will depend on the capacity size of motors, generators, and transformers. Top manufacturers in the sector are Caterpillar Inc, Toshiba, ABB, and Schweitzer Engineering Laboratories, Inc. among many others.

Battery is used as energy storage for many applications. Over the last decade a surge in demand and production in lithium-ion batteries has provided many new opportunities. The rapid increase in production has brought 85% decline in battery prices, making applications such as electric vehicles and other energy storage applications viable. The implication of the battery application viability is vital to transitioning away from fossil fuel dependence and is set to play greater importance in the coming decade. The low-cost battery storage is changing the future and a disruption to existing technology.

The landscape for electrical equipment and components is moving towards digital transformation

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Energy & Utilities

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The energy industry globally covers process, generation, transmission, distribution and retailing of energy which then can be translated to other purposes. In the energy sector, productivity and profit increase depends on efficiency. Power electrical grid supplies households and consumers via interconnected network for electricity delivery. There is an energy transition trend to a more sustainable supply of energy due to environmental regulation, concern for sustainability, and climate change. Renewable and green energy are transitioning to be integrated into the national electricity grid which are increasingly displacing “dirty” fossil fuel in the power sector, providing lower carbon emissions and other types of pollution. In addition, digital operations play a vital part of the industry moving to the Internet of Energy (IoE), which refers to the upgrading and automating of electricity infrastructures for energy producers. This will further enhance efficient energy production and reduce waste.

The utilities sector provides basic amenities, such as water, sewage services, electricity, natural gas, and heat. For the most part, utilities require a significant amount of infrastructure to provide for public usage. Utilities may be owned by private or state companies depending on the country of origin, but they are part of the public service landscape and heavily regulated. Highly related to the energy sector, utilities follow the movement towards “clean” energy and sustainability initiatives. 

Renewable energy, often referred to as clean energy, comes from natural sources. It helps preserve the environment as it produces minimal to zero harmful emissions. The basic principle of using renewables is to extract it from a constant source in the environment which then is converted to produce electricity or fuels. The biggest industry trend lies in the technology and innovation discovery to reduce cost, generate more power, increase efficiency rate, and be more sustainable. Renewable energy sector may include solar power, wind energy, geothermal, hydropower, tidal energy, and biomass energy. 

The water industry provides water supply, drinking water, and wastewater services (including sewage treatment) to residential, commercial, and industrial sectors. The water industry does not include manufactures or suppliers of bottled water, which belongs to the food and beverage production sector. Water quality standards and environmental standards for wastewater are usually regulated by the state bodies. Ownership of water infrastructure and operations are fragmented depending on each country. Some are owned by the local government or national government but some are private ownership, co-operative ownership and related to NGO.

Heating for public usage, also known as district heating or heating networks, is a system for distributing heat generated in a centralized location through a system of insulated pipes for residential and commercial heating requirements. Due to heavy investment on installing the heat grid infrastructure, heating networks normally exist in heavily populated or urban areas. The heat is often generated by burning fossil fuels or biomass. 

The future outlook of energy and utilities industry is towards clean energy

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Entertainment & Leisure

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Entertainment and leisure industry is a service-based industry that provides recreational activities to people. The sector comprises many establishments that aim to entertain the varied interests of the consumers. The purpose of the industry includes creating public exhibitions and providing recreational activities with the intentions of entertainment. 

Globally, there is a shift in how middle and higher income consumers are looking at many leisure activities. More and more people define themselves not based upon what they own but based upon the experiences they have in their free time.

Entertainment and leisure industry has also gained a setback from COVID-19 pandemic. Consumers’ attitude and confidence are different from before. Consumers are more hesitant to go back to entertainment venues and their confidence levels are lower. However, consumer confidence level is also related to the restriction rules. Therefore, the big shift is moving the out-of-home entertainment to in-home. Home becomes a new hub for people and most spend on non-essentials has generally decreased. This is mainly driven by three factors: safety concerns, behavioral change of habit, and financial reasons.

An amusement park sector offers various options including immersive theme parks, thrilling coaster parks, and family fun parks.  They normally feature various attractions, including rides, games, events, and carnivals for entertainment purposes. The sector requires big investment to build long-lasting stationary operations. Some examples of amusement parks are Walt Disney World, Universal Orlando Park, Six Flags, Legoland, and many more. 

Casinos is a facility to serve the purpose of gambling activities. Casinos are frequently built with or near hotels, resorts, restaurants, shopping malls, cruise ships, or other tourist attractions. The casino market declined significantly during the corona pandemic outbreak. The abrupt stop of economic activity has put the industry in financial distress. About 75% of revenue comes from the offline brick and mortar segment. Online casinos are in a much better situation compared to the physical ones recently.

A concert is a live performance by musicians, singers, and instrumentalists for an audience. Concerts are held in a wide variety and size of settings, and it can be performed indoors inside of buildings or outdoors. The concerts sector will experience growth in the next few years despite the impact of the global pandemic. The sales will mainly come from ticket sales and sponsorship. 

Entertainment and leisure industry encounter challenges during pandemic

Key trends  in entertainment and leisure industry

Fashion & Apparel

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The fashion industry is part of a larger social and cultural phenomenon which exists in the society. The fashion and apparel industry creates a fashion system which reflects language, culture, style, status, and identity. The trends in the fashion and apparel industry may be affected by many reasons: historical events, economic booms, social movements, individual trendsetters or influencers, changes in lifestyles, and music.

The fashion and apparel industry has several key sectors: design, raw material preparation, manufacturing, distribution, marketing, retailing, advertising and promotion. The global fashion and apparel market is expected to increase by 3.9% per year until 2025. Particularly during the COVID-19 pandemic, there is an accelerating trend shift with consumers' preference to digital channels. The online market, which is in the e-commerce sector, will lead future growth in this industry. The online sales will increase rapidly than physical transactions in the coming years and take up a bigger market share.

The apparel segment can be divided into several sub-industries, such as menswear, womenswear, childrenswear, and outerwear. The apparel industry is still predominated by the fast-fashion sector even though there is a steady rise in sustainable, slow-fashion, and second-hand fashion. The 5 major players in the industry are Japanese fast retailing Uniqlo, Spanish company Inditex, Swedish fashion company H&M, American Brand TJX, and Old Navy.

The global apparel market is still expected to grow in value despite the anticipated downturn in the past year due to COVID-19 pandemic. The three world largest apparel markets are in the United States, China, and Japan. The largest growth will be in the Asia Pacific region totaled to 38% demand share in 2020.

The footwear sector is a diverse industry encompassing a variety of materials, demographics, and functions. The competitive landscape of the footwear industry is considered a mature market with some challenges in increased competition and threats to intellectual property rights. The profitability of footwear companies depends on their capability to design attractive footwear lines and remain at the forefront of consumers’ mind. The global footwear market is anticipated to reach about $400 billion in 2025. The growth will be driven by new design trends and increasing spending among the expansion of the middle class population. There major product category within the shoe industry is the athletic shoe segment, which estimated to be 30% of footwear sales. The market is highly concentrated by two big players dominating the category, Nike and Adidas, and then followed by other companies such as Asics, Reebok, Puma, New Balance, Under Armour, and many more.

Luxury jewelry goods have a high proportion to income levels: as people become wealthier, they tend to buy more luxury items.  The global market size is estimated to expand at a CAGR of 7.6% from 2019 to 2025. High demand for premium fashion products across the globe is anticipated to remain a favorable factor for market growth. The market is expected to witness strong growth especially from developing countries of Asia Pacific as a result of a booming urban class population with higher purchasing power.

Pandemic changes the global fashion industry

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Fast Moving Consumer Goods (FMCG)

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Fast moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold at a relatively low cost and quickly. Fast moving consumer goods have a high inventory turnover and are contrasted with specialty goods. FMCGs are typically distributed through retailers, such as hypermarkets, bis stores, warehouse club stores, and convenience stores. FMCGs play a vital part in the economy because they touch every part of consumer life, especially the essential needs. The FMCG industry normally represents one of the big sectors in a country and generates employment downstream.

Amidst the coronavirus crisis, the FMCG industry is generally pretty stable and enjoys growth in sales in comparison to most other industries. The major FMCGs players are in a good shape with revenues growing at 4% during the pandemic crisis. Organic growth has shown results from the acquisitions. In addition, revenue of FMCG companies has continued to grow despite the increasingly volatile market, changing customer habits, and fireced digital competition. The major players in FMCGs are Nestle, P&G, Pepsico, Unilever, Coca-cola, British American Tobacco, Mondelez, and KraftHeinz.

Personal care products are consumer goods used mainly for beautification and personal hygiene usage. Personal care includes products as diverse as hand soap, body wash, shaving cream, moisturizer, toothpaste, and shampoo. Because of the essential nature for consumers to use personal care products, they are widely used throughout the world in huge amounts. Some major corporations in the personal care industry are Henkel, Johnson & Johnson, Procter & Gamble, Unilever, and Colgate-Palmolive.

Processed food comprises food that has been cooked, canned, frozen, packaged, or modified in nutritional composition. Processed food has a spectrum from minimally to heavily processed, from simply pre-chopped or pre-prepped to ready-to-eat microwavable dinners. Processed food sector is on the rise, especially ready-to-eat food. There are a couple of factors that contribute to the growth: the rising income families, diminishing culinary skills, and the trend of food delivery apps. 

Office supplies are consumable items used regularly in an office environment by businesses or organizations to perform personnel’s daily work tasks. The range of items classified as office supplies extends from small, expendable, daily use items to higher cost equipment. Office supply products include paper, adhesive notes, printers, janitorial supplies, writing utensils, and many more.  Workplace disruptions due to the corona pandemic have changed the market landscape and the market is anticipated to decline due to that reason.  

Fast moving consumer growth is highlighted by organic growth

Key trends in fast moving consumer goods industry

Fintech

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Financial technology, also abbreviated as fintech, is the technology and innovation that seeks to improve and automate the traditional financial methods in delivery of financial services. Fintech is implemented to aid companies, business owners, or individuals better manage their financial processes and operations by using software, AI, or algorithms technologies. 

Due to its ability to improve financial activities and performances, fintech has become an emerging industry and has gained so much traction. Fintech has a wide variety of applications, such as mobile banking, insurance, cryptocurrency, and investment apps. The industry shows a lot of potential and will be expected to continue growing for years to come. Many fintech companies or unicorns are backed by venture capitals (VCs) because of the future opportunities in the industry. Traditional banks are supporters and adopters of the technology and actively investing, acquiring, or partnering with fintech companies so that they can stay relevant within the competition in this digital age.

Fintech adoption rate increased rapidly from 16% in 2015 to 64% in 2019 according to Global Fintech Adoption Index 2019. The increase can be attributed to fintech’s ability to be more dynamic than traditional financial institutions. The adoption rate becomes massively increased and more essential in 2020 due to the demand of digital payments and contactless technology amidst pandemic situations. The future adoption of fintech will continue to be driven by the convenience aspect, inclusion, and sustainability.

Blockchain is a collection of information that is structured in a way that holds sets of information data. The block of data is latched onto the previously filled block, creating a chain of data known as the “blockchain.” Each block may contain information such as a timestamp and transaction data. All new information that follows that freshly added block is compiled into a newly formed block that will then also be added next. This process makes blockchain resistant to modification of the data once recorded.

Blockchain has a couple of applications and especially a rapid trend in the financial services. It also has three main unique characteristics: decentralization, transparency, and security. This makes blockchain a building block for cryptocurrency such as bitcoin. For the most part, blockchain is used in monetary transactions, however, blockchain can also be a reliable way of storing data about other types of transactions as well. Many companies have already established blockchain applications including Pfizer, AIG, Walmart, Siemens, Unilever, and IBM. 

A cryptocurrency is a digital currency which is secured by cryptography. Using blockchain as the building block, cryptocurrency is a binary data designed to work as a medium of exchange where individual’s transactions are recorded and stored in a ledger computerized database. The process allows secure transaction records, control of the additional coins resources, and ownership verification. A distinguished feature of cryptocurrencies is that they are generally not generated by any central authorities, causing them to be immune to government interference and manipulation. 

Cryptocurrency has gained criticism due to a few reasons, but one is due to its fluctuation rate to other currencies. Another disadvantage is the potential illegal financial activities within the transaction. Nevertheless, it also has potential advantages such as against inflation, ease of transaction, and the security system.

The adoption rate of Financial Technology is more than ever

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Food & Beverage

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The food and beverage processing sector involves establishments that transform raw agricultural, livestock commodities, and semi-processed food products into a wide range of ready for consumption food and beverage products. The overall industry has a massive supply chain network to cover global food and beverage demands. The industry supply chain includes raw material preparation, food and beverage processing, packaging, and distribution.

Food and Beverage industry faced incredible challenges during the COVID-19 pandemic, particularly related to delivery, supply chain, last-mile logistics, and safety concerns. The whole dynamic of the F & B business shifted, from going to restaurants to making meals at home more or ordering takeaway food and from going to grocery stores to online ordering at e-commerce. In addition, there is also a growing concern with sustainability in the F & B industry. As a result, healthy foods and beverages and plant-based food are on the rise.

The industry segment is distinguished by the raw materials processed into food products. The type processing methods can be a combination of washing, chopping, pasteurising, distilling, freezing, fermenting, packaging, and many more operations. Food processing may also involve adding components to food to extend shelf life or provide added-value nutrition (fortification). Typically, the food products manufactured or processed are sold to wholesalers or retailers for distribution to consumers. Examples of food processing are milk and yoghurt, frozen foods, canned foods, snacks, processed meat, and many more. Some key players in the industry are Tyson Foods, General Mills, Mars, Danone, Mondelez, Archer Daniels Midland, Cargill, and many more.

Soft drinks or quite often called carbonated drinks are beverages that contain dissolved carbon dioxide. The dissolution of CO2 in a liquid gives the effervescence or fizz. The global carbonated soft drink market size is projected to reach $ 320 billion by 2028, with a CAGR of 4.7% from 2021 to 2028. The demand of carbonated beverages is impacted by an increased disposable income, customer preferences, and a growing population. Many of the company leaders produce new product lines and actively participate in advertising wars due to high competition. Top players in the industry include PepsiCo, The Coca-Cola company, Danone, Monster Energy company, Keurig Dr Pepper, National Beverage Corp, and many more.

Brewery is a business that makes and sells beer. There are two types of brewery commercial and craft brewery. The commercial brewing of beer normally produced in a large fermentation facility while craft brewing of beer is owned by a small and independent brewer. The global beer market reached a value of $632 billion in 2020 and will continue to display continuous growth over the years. The demand for beer has increased parallel to the growing middle-class population. Top key players in the commercial brewing industry are Heineken, Anheuser-Busch InBev, Carlsberg, China Resources Snow breweries, Asahi, and  many more.

Food & Beverage: Consumer lifestyle is shifting

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Healthcare, Wellness, & Fitness

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The healthcare industry, also called medical industry, includes companies that provide medical services, manufacture medical equipment or drugs, and provide medical insurance. The healthcare industry aims to provide goods and services to treat patients with curative, preventive, rehabilitative, and palliative care.

With a market value worth $ 315.5 Billion in 2021, the healthcare industry is growing expected to reach a value of $662 Billion by 2026. Key players in the industry include CVS Health Corp., UnitedHealth Group, McKesson Corp., AmerisourceBergen Corp., Cigna Corp., Cardinal Health Inc., Walgreens Boots Alliance Inc., and Anthem Inc. and in the 

The healthcare industry includes different facilities and services providing medical aid, diagnostics, treatments, and care to patients. Such facilities include hospitals, nursing and residential care facilities, ambulatory health care services, and medical practitioners and professionals.

Medical devices refers to instruments, appliances or machines for prevention, diagnosis, treatment, monitoring or alleviation of disease and are typically used by health care professionals. These devices offer numerous advantages to patients by helping medical service providers in diagnosis and treatment of patients; in addition, assisting patients to improve their quality of life. Segments include Cardiovascular Devices, Orthopedic Devices, Diagnostic Imaging, Diabetes Care, Wound Management, Dental, Nephrology and (amongst other) Ophthalmic Devices. Key players operating in the medical devices market are DePuy Synthes, Medtronics Plc, Fesenius Medical Care, GE Healthcare, Philips Healthcare, Ethicon LLC, Siemens Healthineers, Stryker, Cardinal Health and - among others - Baxter International Inc.

The fitness market is evolving at an incredible pace, with new business models, training concepts, and trends emerging constantly. Despite setbacks in 2020, the sector has demonstrated how quickly it can adapt with online and virtual training now mainstream activities. The global health club market is worth approximately $96.7 billion, with 210,000 clubs and over 184 million members worldwide. There’s no doubt that 2020 saw online fitness training go mainstream: global events accelerated the sector’s growth and helped establish it as a viable option for consumers around the world. Prior to the pandemic, the online fitness market was valued at $6bn. It’s predicted to grow at 33.1% CAGR, hitting $59bn by 2027.

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