Steve R.

Marketing Director with 25+ years in Broadcast Media, specializing in Product Placement

United States of America
English

Senior Marketing Executive with 15+ years of experience delivering strategies that enhance brands, amplify visibility, and engage consumers. Capitalize on industry talent, forging relationships with e...see more

  • Digital & Broadcast Media
  • Marketing
  • Program and Project Management
  • C-Level & Leadership

600

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Director, Marketing Customer Journey

NI (National Instruments)
6 months
Current position
Jun 2022 - Present
Lead the teams responsible for the global content strategy, creative, in-house and agency production studio, as well as social media across all marketing channels to ensure the content ...see more

Member

The CMO Club
3 years
Current position
Feb 2020 - Present
The CMO Club is the world’s most engaged community of marketers supporting marketers. We’re committed to helping each other solve our biggest challenges and celebrate our greatest accom...see more

Principle | Chief Marketing Officer | Vice-President Marketing

Addison+Cooper Media a Marketing Consultancy
3 years
Current position
Jul 2019 - Present
Advising clients, agencies, media and corporate entities in the areas of marketing strategy, marketing operations, branded content, creative development, content marketing, sales, busin...see more

Adjunct Professor - Entertainment Marketing, College of Business Administration

Loyola Marymount University
6 years
Current position
Jan 2017 - Present
Instructing MBA candidates and undergraduate students with a framework for understanding the dynamics of entertainment marketing across various sectors of entertainment (film, televisio...see more

Senior Director, Entertainment Marketing

United Entertainment Group
3 years
Aug 2016 - Jun 2019
Lead with vision the development and execution of global entertainment marketing strategies and partnerships for Fortune 500 brands, including SC Johnson, Mars Petcare, Toyota NA, The N...see more

Branded Entertainment Manager - National Media Department

RPA
8 years
Jul 2008 - Jul 2016
Led all aspects of Branded Entertainment, incl. strategy and campaign management, from conception to execution. Managed multiple client categories—automotive, consumer products, insuran...see more

Managing Director & Head of Brand Marketing & Digital Strategy

The Gersh Agency
11 months
Jan 2007 - Dec 2007
Recruited to launch new agency initiative to secure endorsement and spokesperson engagements for celebrities and full-service consulting to entertainment organizations and for branded e...see more

Sr Manager, Mobile Marketing and Promotions

Sony Pictures Digital Entertainment
6 months
Apr 2006 - Oct 2006
Fostered relationships with alliance partners for co-branding marketing campaigns targeting key customer segments. Oversaw team to design and implement mobile marketing and promotiona...see more

Agent - Games & New Technology

Endeavor Talent Agency
8 months
May 2005 - Jan 2006
Initiated and cultivated strategic partnerships with key talent in interactive and mobile technology market. Identified emerging market trends to ascertain licensing and intellectual pr...see more

Project Manager

Wirestone LLC
7 months
Oct 2004 - May 2005
Led 20-person team to design and deploy web-based and digital marketing content for corporate branding. ► Oversaw creative design of in-phone video demos and led negotiation and licen...see more

Marketing/Solutions Manager

Endeavor Marketing Solutions
3 years
Jan 2001 - May 2004
Directed engagements with Global Fortune 500 brands, crafting entertainment marketing strategies, aligning multimedia marketing, promo campaigns, and media exposure for corporate brand ...see more

Theatrical Marketing & Promotions

20th Century Fox
4 years
Jan 1997 - Jan 2001
Assisted in developing creative + strategic promo concepts with corporate partners on multiple blockbuster films: X Men, Say It Isn’t So, Freddy Got Fingered, Men of Honor, From Hell,...see more

Industries, roles and expertise

Industry experience

  • Digital & Broadcast Media

Role experience

  • Marketing
  • Program and Project Management
  • C-Level & Leadership

Expertise

  • Brand Enhancement
  • Visibility Amplification
  • Brand & Strategic Licensing