Roel P.

Executive with 32+ years experience in Bicycle Industry

Dutch, English, German

Well-considered and sometimes with some risk. In any case, not afraid to stand up for my opinion and to defend it with conviction and arguments. Yet also wise enough to seek advice and not want to do ...see more

  • Retail & Ecommerce
  • Mobility & Transportation
  • Bicycles & E-bikes
  • Entrepreneurship
  • ...


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Advisor / Sparring Partner

Roel Peerenboom Advies
3 years
Current position
Dec 2019 - Present
As an experienced entrepreneur, I understand better than anyone how complicated some choices are. Talking about it with fellow entrepreneurs has always helped me. But the best lesson I ...see more


6 years
Current position
Mar 2017 - Present
On RoelPeerenboomTV we share our knowledge and passion about cycling.


Peerenboom Fietsen B.V.
19 years
Current position
Apr 2004 - Present
Since 2004 owner of Peerenboom Fietsen in Wageningen. Specialized in high quality bicycles for sports and trekking. In addition, we challenge ourselves to sell bikes where the rider doe...see more

Advisor Passenger Car Hyundai

Het autohuis Mido te Doetinchem
6 years
Jan 1998 - Apr 2004
Advisor for passenger cars (Hyundai) at car dealership.

All Round Employee

Profile Hans Reinders "de fietsspecialist" te Doetinchem
8 years
Jan 1990 - Jan 1998
All Round Employee at bike shop.

Industries, roles and expertise

Industry experience

  • Bicycles & E-bikes
  • Retail & Ecommerce
  • Mobility & Transportation

Role experience

  • Entrepreneurship
  • Consulting


  • Business Development
  • Sales Management
  • Marketing Strategy
  • Entrepreneurship