Robbert B.

FMCG | DTC (Direct-To-Consumer) Expert | Digital Strategy & Marketing

Netherlands
English, Dutch

Throughout my career I’ve worked for large corporates, in consulting, for start-ups and in multiple industries like FMCG’s, Telco’s and energy companies. The common denominator has always been eCommer...see more

  • FMCG (Fast Moving Consumer Goods)
  • Retail & Ecommerce

300

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Global Head of eCommerce

Unilever
2 years
Current position
Jun 2020 - Present
Leading global eCommerce for Unilever Food Solutions, a EUR 2.5B B2B foodservice division of Unilever. My responsibilities cover both 1st party, Unilever owned channels as well as 3rd p...see more

Head of Growth

Unilever
2 years
Mar 2018 - May 2020
What About Tea is an internal DTC (Direct-To-Consumer) Unilever startup aiming at making the tea experience at the office great. I’ve led this internal startup from the start of finding...see more

Global eCommerce Lead (DTC and new business models)

Unilever
2 years
Dec 2016 - Sep 2018
Built new DTC (Direct-To-Consumer) eCommerce business models for Unilever Food Solutions to unlock the potential of selling Unilever Food Solutions products directly to customers. I’ve ...see more

Digital Strategy & Marketing Consultant

Accenture
2 years
Sep 2014 - Nov 2016
Accenture Interactive, part of Accenture Digital, helps brands drive superior marketing and digital performance across the full omni-channel customer experience. I've worked for large ...see more

Digital Strategist

OHM Management Group
2 years
Mar 2012 - Aug 2014
For OHM Management Services, I've led two startups. The first startup was a fintech company in the Dutch mortgage market. I've led this business from zero to a company with 10+ FTE. I w...see more

Founder

Ecommerce Startup
1 year
Oct 2010 - Mar 2012
Built an eCommerce company to 5 FTE that specialized in drop shipping using technologies like Magento. Webshop under management varied from kids clothing to home accessories and lightin...see more

Sales Manager

DAS
5 months
May 2010 - Oct 2010
DAS Risk Management delivered extensive risk analyses for companies. I was responsible for managing and structuring the entire sales process, from lead to buying customer. My clients ra...see more

Project Manager

Jan Groen Tegels
1 year
Jan 2009 - Apr 2010
Jan Groen Tegels is the largest tile store of the Netherlands. As a project manager I worked on business process optimization and change management.

Industries, roles and expertise

Industry experience

  • FMCG (Fast Moving Consumer Goods)
  • Retail & Ecommerce

Expertise

  • Digital Strategy
  • Business Strategy
  • Change Management
  • Business Development
  • Scrum
  • Social Media
  • Marketing
  • Project Management
  • Marketing Strategy
  • Sales Management
  • Account Management
  • Web Analytics
  • Customer Experience
  • Agile Project Management
  • CRM