Rita G.

Coinbase NFT marketplace specialist with 20+ years in Consumer Tech

United States of America

Consumer tech exec with 20 years experience across General Management, Business Development, User Growth, and Operations. Have led at every stage of growth, from startup to hypergrowth to public compa...see more

  • Information Technology, Data & Telecom
  • Strategy & Business Development
  • C-Level & Leadership
  • Consulting
  • ...


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Coinbase NFT Marketplace

11 months
Current position
Jan 2022 - Present
Responsible for Business Development, Creator Management, Creator Engineering, Drop Operations, Product Operations, and some Policy Development.

Director and General Manager, Messaging

3 years
Jan 2018 - Jan 2021
General Manager responsible for scaling the user growth and monetization of Messaging products, across the family of apps (WhatsApp, Messenger, Instagram). Rebuilt org and strategy, lea...see more


1 year
Jan 2017 - Jan 2018
Flippable is a political nonprofit organization helping to flip state legislative seats from red to blue, in an effort to shape the state-level laws (like gerrymandering or voter suppre...see more

VP Corporate Partnerships

1 year
Jan 2015 - Jan 2016
Built and led the organization responsible for corporate partnerships. Joined when Zenefits was fastest growing SaaS company in history. Navigated team through that hypergrowth, follow...see more

Director User Growth / Director Business Development and Platform

4 years
Feb 2011 - Aug 2015
As one of Twitter's first 300 employees, built teams, products, and partnerships that helped scale the company from 50M users to 300M, and from pre-revenue-product to a global public co...see more

Director, Product Partnerships and Developer Platform

3 years
Jan 2008 - Jan 2011
Extended MySpace product and drove user growth and engagement, by leading strategic product integrations with partners like Google, Paypal, Zynga, and Yahoo. Also led developer ecosyste...see more

Manager, Online Operations, MBA Intern

2 months
Jun 2007 - Aug 2007
Identified and drove product changes that improved operational efficiency and platform scalability.

Manager, Consumer Media Strategy, Summer Intern

Dow Jones / The Wall Street Journal
2 months
Jun 2006 - Aug 2006
Improved audience engagement across Dow Jones Online properties by building new content recommendation features, in collaboration with other teams.

Founding Team Member

Touch Foundation
3 years
Jan 2004 - Jan 2007
The Touch Foundation is a nonprofit organization addressing the global shortage of health care professionals by strategically scaling up medical training infrastructure in the developin...see more

Strategy Consultant

McKinsey & Company
2 years
Jan 2004 - Jan 2006
Advised and supported senior executives at media, tech, pharma, and nonprofit companies.

Theatre professional

2 years
Jan 2002 - Jan 2004
Regional and Off-Broadway theatre professional.

Industries, roles and expertise

Industry experience

  • Information Technology, Data & Telecom

Role experience

  • Strategy & Business Development
  • C-Level & Leadership
  • Consulting
  • Product Management


  • Product Management
  • Start Ups
  • Digital Strategy
  • NFTs