Pernod Ricard Italia spa

Across the years, responsible for the total whisky portfolio (Chivas Regal, Ballantine’s, The Glenlivet, Jameson, Four Roses, Royal Salute, Strathisla, Longmorn, Scapa), champagne Perrier-Jouet, vodka Wyborowa, gin Seagram’s, tequila Olmeca, pastis Ricard and absinthe Pernod, porto Sandeman, bitter Amaro Ramazzotti, anise Sambuca Ramazzotti, eau-de-vie Fior di Vite, wine Jacob’s Creek and cognac Martell

Senior Brand Manager

Mondadori

Direct-marketing management of the book clubs ‘Notizie letterarie’ and ‘Il Circolo’

Product Manager

Marketing professional with 22+ years of expertise in whisky brands portfolio management

Riccardo C.

Italian

English

Experienced marketing professional working for leader brands with growing responsibilities, defining strategic plans and developing brands equity - Management of complex projects to successful achievements - Strong results-orientation and ability to develop researches and analyze data (competitors, consumer insights etc.) - Build and deliver of annual and 4y plans, included full ATL campaigns (tvc, radio, ooh, print), BTL initiatives (overall, including packaging, contests and PR), web (fb, apps, blogs partnerships) - Overlook to brand performance, identify and implement sell-out activities to boost sales in different channels (i.e. modern distribution, wholesalers, horeca) - P&L responsibility - both revenue, marketing and media investments, margin and profit, identifying savings and opportunities - Ability to build cross-functional relationships (finance, trade marketing, sales, purchasing, logistic dept etc.): multi-task and thrive in a fast-paced, results-oriented environment - Excellent communication and presentation skills Others: creative, entrepreneurial leaning, team leadership providing inspiration - sharing of achievements, attributing success to those involved

Riccardo C.

Marketing professional with 22+ years of expertise in whisky brands portfolio management

€400

Experience

Senior Brand Manager

Product Manager

Industries, roles and expertise

Industry experience

Role experience