Riccardo C.

Marketing professional with 22+ years of expertise in whisky brands portfolio management

Italy
IT, EN

Experienced marketing professional working for leader brands with growing responsibilities, defining strategic plans and developing brands equity - Management of complex projects to successful achieve...see more

  • FMCG (Fast Moving Consumer Goods)
  • Marketing

400

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Senior Brand Manager

Pernod Ricard Italia spa
22 years
Current position
Jun 2000 - Present
Across the years, responsible for the total whisky portfolio (Chivas Regal, Ballantine’s, The Glenlivet, Jameson, Four Roses, Royal Salute, Strathisla, Longmorn, Scapa), champagne Perri...see more

Product Manager

Mondadori
1 year
Dec 1998 - May 2000
Direct-marketing management of the book clubs ‘Notizie letterarie’ and ‘Il Circolo’

Industries, roles and expertise

Industry experience

  • FMCG (Fast Moving Consumer Goods)

Role experience

  • Marketing