Marketing professional with 22+ years of expertise in whisky brands portfolio management
Italy
Italian, English
Experienced marketing professional working for leader brands with growing responsibilities, defining strategic plans and developing brands equity - Management of complex projects to successful achieve...see more
FMCG (Fast Moving Consumer Goods)
Marketing
€400
/hr
Pre-vetted expert
Confirmed hourly rate
Available on short notice
Experience
Senior Brand Manager
Pernod Ricard Italia spa
23 years
Current position
Jun 2000 - Present
Across the years, responsible for the total whisky portfolio (Chivas Regal, Ballantine’s, The Glenlivet, Jameson, Four Roses, Royal Salute, Strathisla, Longmorn, Scapa), champagne Perri...see more
Product Manager
Mondadori
1 year
Dec 1998 - May 2000
Direct-marketing management of the book clubs ‘Notizie letterarie’ and ‘Il Circolo’