Mike B.

Brand Strategy professional with 5+ years experience in FMCG

United States of America
English

CPG Brand Builder with experience in brand strategy, innovation, retail sales, media planning, creative campaign development, consumer research, competitive analysis, revenue forecasting, merchandise ...see more

  • FMCG (Fast Moving Consumer Goods)
  • Strategy & Business Development

350

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Brand Manager - Gorilla

The Gorilla Glue Company
2 years
Current position
May 2021 - Present
- Total Brand Budget, P&L, and Pricing - Media Planning & Advertising/Campaign Development - Tape, Mounting, & Craft Category Innovation - Key Retailer Accounts & Amazon/eComm Support ...see more

Senior Assistant Brand Manager - Safeguard Hand Soap & Sanitizer

Procter & Gamble
11 months
Jun 2020 - May 2021
- Safeguard Hand Soap and Sanitizer North America New Brand Launch & Innovation

Assistant Brand Manager - Gillette

Procter & Gamble
2 years
Jun 2018 - May 2020
- Gillette Personal Care North America & Global Innovation (Jul 19 - Jun 20) - Gillette Personal Care North America (Jul 18-Jun 19)

Assistant Brand Manager Intern

Procter & Gamble
2 months
Jun 2017 - Aug 2017
- Bounce North America & Global Innovation

AmeriCorps VISTA

AmeriCorps VISTA
11 months
Sep 2015 - Aug 2016
- Financial Literacy Instructor / Curriculum Lead - Internship Program Manager - Career Readiness Coach

Investment Banking Analyst

Riparian Partners, LLC
11 months
Sep 2014 - Aug 2015
- Middle Market M&A

Investment Associate

Meketa Investment Group
2 years
Dec 2012 - Sep 2014
- Private Equity Investments

Officer

US Navy
11 months
Jan 2012 - Dec 2012
- BUD/S Student

Industries, roles and expertise

Industry experience

  • FMCG (Fast Moving Consumer Goods)

Role experience

  • Strategy & Business Development