Krzysztof L.

Commercial Support | Brand Management | Marketing & Sales

Poland
English

I’m an engineer in Marketing. Simple and Logic experience: started as a rookie in beer industry, ended as Category Director in the most emerging healthcare industry. Continuous Improvement: not looki...see more

  • FMCG (Fast Moving Consumer Goods)
  • Retail & Ecommerce

300

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Business Unit Director

USP Zdrowie
2 years
Current position
Jan 2021 - Present
Responsible for establishing, and leading Business Unit in Company. Responsible for full commercial support on emerging brands: incl. food supplements and OTC. Leading full commercial t...see more

Acting Category Director

USP Zdrowie
11 months
Feb 2020 - Jan 2021
Taking role of Category Director, and sucessfully leading the biggest OTC category in company.

Senior Brand Manager

USP Zdrowie
4 years
Mar 2016 - Feb 2020
Successfull brand strategy revision in food food supplement category, and establishing new brand in competitive OTC market.

Carlsberg Brand Manager

Carlsberg Polska
11 months
Mar 2015 - Feb 2016
Leading flagship brand in Carlsberg Polska Portfolio. Responsible for strategy development, and execution, in all areas.

Brand Manager: Carlsberg Project Assignment EURO 2016

Carlsberg Group
5 months
Apr 2014 - Sep 2014
Assigned as Global Sponsoring Project Expert

Innovation and Speciality Portfolio Manager

Carlsberg Polska
1 year
Dec 2013 - Mar 2015
Brands Innovation management incl. holistic launch plans in Carlsberg Polska portfolio: under existing brands, and beyond. From concept, through production to implementation.

Okocim and Karmi Brand Manager

Carlsberg Polska
1 year
Sep 2012 - Dec 2013
360 Okocim strategy development, incl. new brand positioning, new communication campaign, and new portfolio structure

Carlsberg Brand UEFA EURO 2012 Project Manager

Carlsberg Polska
2 years
Jun 2010 - Sep 2012
Leading singe biggest project ever made in Company history. Internal and External project lead including: Host Cities, Trade Partners, other Sponsors. Leading XF group responsible for a...see more

Brand Manager Economy Brands

Carlsberg Polska
1 year
Jun 2009 - Jun 2010
Leading portfolio of Economy brands. Including segment strategy development, changing business and brand model. Preparation of 360 brand re-launch incl. NPD development, research, and r...see more

Junior Brand Manager, Harnas

Carlsberg Polska
1 year
Apr 2008 - Jun 2009
Carlsberg Polska is the Polish subsidiary of the Danish multinational brewing company Carlsberg.

Customer Marketing Intelligence Trainee

Philips
1 year
Jan 2006 - Jan 2007
Phillips is a global leader in color television sets, lighting, electric shavers, color picture tubes for televisions and monitors, and one-chip TV products.

Trainee

LOTTE Wedel
< 1 year
Jan 2006 - Jan 2006
LOTTE Wedel is a Polish confectionery company, which has been producing a variety of chocolates, cakes, and snacks since 1851.

Industries, roles and expertise

Industry experience

  • FMCG (Fast Moving Consumer Goods)
  • Retail & Ecommerce

Expertise

  • Customer Insight
  • Market Analysis
  • Marketing
  • Project Planning
  • Project Management
  • Management
  • AutoCAD
  • Budgeting
  • Forecasting
  • Business Planning
  • SAP
  • Analytics
  • Brand Management
  • Trade Marketing
  • Shopper Marketing
  • Brand Equity
  • Negotiation
  • Product Development