Kristina F.

Executive with 15+ years experience in marketing & tech, specializing in NFT & Web3 Education


Kristina (she/her) is a community leader, entrepreneur, and content creator making web3 more inclusive. She's a founding member of Rug Radio's RugDAO council, co-host of Rug Radio's Elevating LGBTQ2IA...see more

  • Information Technology, Data & Telecom
  • Digital & Broadcast Media
  • C-Level & Leadership
  • Community & Social Services
  • ...


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Content Creator

6 months
Current position
Jun 2022 - Present
Freelance writer specializing in web3 and NFTs. In my mission to make web3 more diverse and inclusive, I focus on telling stories that destigmatize mental illness and inform + inspire u...see more

Founding Member

8 months
Current position
Apr 2022 - Present
One of 33 community-elected founding members of the RugDAO Council. As a member of the Sub-DAO committee, we worked to design, draft, and formalize the Sub-DAO Framework for RugDAO. ...see more

CEO + Co-founder

11 months
Current position
Jan 2022 - Present
INTENTIONAL. is a brand agency helping underrepresented creators, allies and companies thrive in web3. Creator Service Offerings: Personal Brand + Story Development, Content Strategy/...see more

Web3 Content Creator + Speaker

kristina, with a "k"
2 years
Current position
May 2021 - Present
Personal blog creating content related to several topics as intersectional inclusion, mental health, brand building, storytelling, and community building to educate and inspire underrep...see more


Marigold Capital
1 year
Nov 2020 - Apr 2022
Member of the Advisory Committee for one of North America's first and top Impact Investment Funds. Roles include: - advising on the firm’s business and fundraising strategy (intersect...see more

Consultant + Advisor (specializing in web3 and NFTs)
2 years
Current position
Sep 2020 - Present
- Coaching underrepresented NFT project founders on brand building, organic marketing, and building diverse/inclusive communities - NFT project lead for NBA player, Kyle Lowry - Person...see more

Co-Founder & CEO

3 years
Feb 2017 - Jun 2020
A Toronto-based B-Corp, jiiWA was an Enterprise Technology platform using CRM and mobile to connect donors, nonprofits, and end-users for increased transparency and impact measurement. ...see more

Vice President, Partnerships

1 year
Oct 2016 - Dec 2017
GuardLab is a high-paced, venture-backed, sports technology company revolutionizing player safety for professional and amateur athletes using scientific research and 3D technology. Re...see more

Senior Project Consultant, The Moss Park Project

The 519
2 years
Jun 2014 - Oct 2016
Worked on behalf of one of the world's wealthiest families to help lead the $100 million dollar Moss Park Project - the development of a community recreation centre in Toronto, Canada f...see more

Manager, Community & Player Engagement (Toronto Raptors | Toronto FC | MLSE Foundation)

Maple Leaf Sports & Entertainment
1 year
Jun 2013 - Jun 2014
Oversaw a team of 4 in the management of all Community & Player Programming initiatives for 65+ players, coaches, and front office executives annually across the Toronto Raptors and Tor...see more

Coordinator, Community and Player Programming (Toronto Raptors)

Maple Leaf Sports & Entertainment
4 years
Jul 2009 - Jun 2013
- Liaison between all internal Business Operations (including Marketing, Media Relations, Global Partnerships, Consumer Products etc.) and Basketball Operations to manage and facilitate...see more

Coordinator, NBA Programming (NBA 3on3)

Maple Leaf Sports & Entertainment
6 months
Jan 2009 - Jul 2009
- Coordinated and executed the operations and logistics of an eight-city national basketball tournament (NBA 3on3). - Responsible for the strategic engagement of 20+ corporate sponsor...see more

Community/Basketball Development Intern

Maple Leaf Sports & Entertainment
4 months
Sep 2008 - Jan 2009
- Supported the development of marketing strategies, sponsorship servicing, operations planning and execution of NBA programming. - Assisted with various basketball development and NBA...see more

Analyst/Coordinator, Records Management

Fasken Martineau DuMoulin
2 years
Feb 2006 - Dec 2007
- Acted as liaison between Toronto and Ottawa legal offices in the acquisition of Johnson and Buchan LLP. Included software and systems training of 15 Ottawa personnel. - Created and ...see more

Industries, roles and expertise

Industry experience

  • Information Technology, Data & Telecom
  • Digital & Broadcast Media

Role experience

  • C-Level & Leadership
  • Community & Social Services
  • Consulting
  • Entrepreneurship
  • Marketing
  • Media & Communication
  • Program and Project Management
  • Strategy & Business Development


  • Work Ethic
  • Philanthropy
  • Web3
  • NFT
  • Diversity and Inclusion
  • Management