John W.

Executive with 33+ years experience in Agricultural and Fruit & Vegetable Production

English, German, Dutch, French, Spanish; Castilian

Worldwide experience in General Management and Sales & Marketing Management in the Agri sector. Led numerous strategic projects and interim assignments internationally. Strong communication skills hel...see more

  • Agricultural Crops & Forestry
  • Professional Services
  • Retail & Ecommerce
  • Management Consulting
  • ...


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Member Of The Supervisory Board

1 year
Current position
Aug 2021 - Present
CNC Holding BV is one of the largest producers of substrate for mushrooms in Europe with worldwide exports.


ZON fruit & vegetables
2 years
Current position
Nov 2020 - Present
The Koninklijke Coöperatieve Telersvereniging Zuidoost-Nederland U.A. is active in a distinctive way in the international world of fresh fruit and vegetables. Committed growers grow hig...see more

Member Of The Board Of Advisors

Vivara/CJ Wildbirdfoods
2 years
Current position
Oct 2020 - Present
Vivara/CJ Wildbird Foods Ltd specializes in the development, production and sale of biodiversity conservation products such as bird food, feeding systems, nest boxes, plants and much mo...see more

Business Strategy Consultant

John Willems Management Consulting
3 years
Current position
Mar 2020 - Present
My mission is to help companies in Food & Agri take good decisions on business strategy, and help implement these decisions. - Exploring new markets - Product strategy development - Acq...see more

Managing Director Sales BASF Vegetable Seeds / Director Nunhems Netherlands

2 years
Aug 2018 - Feb 2020
Nunhems is the Vegetable Seeds brand of BASF. It is the 4th largest Vegetable Seed business globally with approx. € 430 Mln sales, employing 2.000 FTE's globally. This position includ...see more

Global Head of Marketing & Sales / Director Nunhems Netherlands / Strategic Program Manager

Bayer CropScience
7 years
Nov 2011 - Aug 2018
Nunhems was part of Bayer in this period. The role included: - responsible for the global sales and Nunhems P&L for several product groups. Ca. 150 FTE. - Responsibility as statutory di...see more

Managing Director

Fortaplant BV
5 years
Mar 2007 - Nov 2011
Fortaplant is a leading greenhouse propagator of vegetable plants and ornamentals, employing ca. 75 people. Active for the market across west Europe. Part of the Wayland group. Made ...see more

Sales Manager/ Area Manager

18 years
Jan 1989 - Jan 2007
Started as Sales trainee at Nunhems from1989. Area Manager for South European and African / Middle East / Latam countries from1990: business development leading to the establishment of...see more

Industries, roles and expertise

Industry experience

  • Management Consulting
  • Supermarkets / Grocery
  • Agricultural Crops & Forestry
  • Professional Services
  • Retail & Ecommerce

Role experience

  • C-Level & Leadership
  • Sales


  • Vegetables
  • Fruits
  • Mushroom