Jason S.

Entrepreneur with 20+ years in marketing specializes in Spirits & Beverages

United Kingdom
English

Creative & entrepreneurial FMCG leader and business consultancy owner with 20 years marketing, innovation, strategy, commercial, communications & general management experience. Drives businesses to cr...see more

  • Food & Beverage
  • Media & Communication
  • C-Level & Leadership
  • Marketing

450

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Communications and S&R Director - PRUK & The Gin Hub

Pernod Ricard
9 months
Current position
May 2022 - Present
I currently have the pleasure of leading the talented communications team for PRUK and globally for The Gin Hub (on an interim basis and concurrently with my marketing role), having tak...see more

Brand Director - Gin, Irish Whiskey & No/Lo

Pernod Ricard
11 months
Jul 2021 - Jun 2022
Led an exceptional team and grew a world class portfolio delivering over £330M RSV. Brands included the global icon Jameson, the inimitable Monkey 47 and rising global star Malfy (as we...see more

Managing Director & Owner

Moonshot Consulting Ltd
3 years
Current position
Apr 2020 - Present
Business, brand and innovation consultant within the adult beverage sector, working with a diverse range of clients on products including hard seltzers, wine, spirits, coffee, RTD cockt...see more

Brand Development & E-com Director

Suntory Beverage & Food GB&I
2 years
Jun 2019 - Jun 2021
Leading: E-com for the total soft drinks portfolio (including Lucozade, Ribena & Orangina) across grocery, specialists, B2B and direct-to-consumer. Global expansion of Merchant's Heart ...see more

Executive Producer (KANPAi!)

Lucozade Ribena Suntory
3 years
Dec 2016 - Feb 2020
Executive producer of KANPAi!, a quarterly magazine for world-class bartenders and drink-making enthusiasts. Celebrating the passion and creativity of the industry's very best talent. B...see more

UK General Manager (Merchant’s Heart)

Suntory Beverage & Food GB&I
3 years
May 2016 - May 2019
General Manager of an autonomous business unit that developed and launched the world's first range of spirit enhancers, co-created with award-winning bartenders. The brand continues to ...see more

Head of Commercial Marketing (OOH)

Lucozade Ribena Suntory
9 months
Aug 2015 - May 2016
Led the category, commercial strategy, activation and innovation teams for the out-of-home business unit. Created the on-trade business and delivered the next phase of growth in foodser...see more

Head of Strategy (OOH & Innovation)

Lucozade Ribena Suntory
1 year
Aug 2014 - Aug 2015
Led a 17 member cross-functional team, influencing a network of senior stakeholders & mobilising the entire business to strategically enter the on-trade channel. Innovation pipeline dev...see more

Head of Innovation (Africa)

Diageo
3 years
Mar 2011 - Jul 2014
Led a team of talented marketing managers & brand managers to build a portfolio of brands with a projected future value of £500M (2017), from a base of £32M in 2012. Worked in a complex...see more

Senior Innovation Manager (Europe)

Diageo
2 years
Nov 2008 - Feb 2011
We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.

Various commercial, brand & innovation roles (GB)

Diageo
5 years
Nov 2003 - Oct 2008
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building t...see more

Industries, roles and expertise

Industry experience

  • Food & Beverage

Role experience

  • Media & Communication
  • C-Level & Leadership
  • Marketing