Denis R.

Sales & GTM strategy expert with 23+ years in Food & Beverages


As a customer-centric salesperson and seasoned leader, Denis’ aim is to constantly push himself to exceed expectations, with a proven track record of delivering consistent and sustainable healthy grow...see more

  • Food & Beverage
  • Sales
  • C-Level & Leadership
  • Marketing


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Canada Sales Lead - Godiva

Mondelēz International
1 year
Current position
May 2021 - Present
Optimize the use of Mondelez resources to develop and drive broad customer relationship across all levels. Customers engagement I Partnership I Marketing strategies I Go-To Market

Customer Director

Mondelēz International
2 years
Feb 2019 - May 2021
Leading $+130MM Business for Key Customers Developed JBP agreements, Category initiatives Plan and execute priorities to support growth agenda and Co2Co targets

Senior Channel Planning Manager

Mondelēz International
3 years
Mar 2016 - Feb 2019
Support National Grocery accounts behind: plan development, JBP, Co2Co achievements, Negotiations. Leading team of 5 Account Planning Managers to deliver all internal key pillars behind...see more

Senior Account Manager - Sobeys

Mondelēz International
2 years
Jul 2014 - Feb 2016
Key wins: - Denis led to be within the first suppliers + region within Sobeys National to develop new capabilities within AIMIA system to provide sales force with store data by sku. A...see more

Senior Retail Sales Manager

Mondelēz International
2 years
Oct 2012 - Jun 2014
Active participant of the Kraft split that led to Mondelez creation and GTM strategies, with route structures, new sales capabilities tools, frontline technologies. Strong actor in insp...see more

Retail Sales Manager

Kraft Foods
8 years
Dec 2004 - Sep 2012
2008-12' Lead Retail Sales Team Active member of sales redeployments leading to many savings. i.e. 2009: less 350,000km and increasing store time by 1600 hours per year. Team won a Kr...see more

Customer Category Manager

Kraft Food
4 years
Sep 2000 - Dec 2004
National Account Management experiences across key Canadian retailers - Sobeys, LCL, Walmart - within different portfolio : i.e. Biscuits, Pizza, Cheese ; $24M to $80M in Sales under DS...see more

Sales Representative

1 year
May 1999 - Sep 2000
Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

Industries, roles and expertise

Industry experience

  • Food & Beverage

Role experience

  • Sales
  • C-Level & Leadership
  • Marketing