David A.

Executive with 28+ years experience in the Sports industry

United Kingdom

Managing Director with a proven track record of success across global brands and rights holders, geographies and product categories, delivering sustainable and profitable growth. Diverse experience wh...see more

  • Fashion & Apparel
  • Sporting Goods
  • C-Level & Leadership
  • Consulting
  • ...


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice



TRX Training
2 years
Current position
May 2021 - Present
TRX, the global leader in functional training. TRX offers the world’s most effective training products, education, and technology to help everyone, of any fitness level, become a better...see more

Brand, Commercial & Strategy Advisor

Sports & Wellbeing Analytics
1 year
Apr 2020 - Apr 2021
Sports & Wellbeing Analytics is a Welsh company reared by real rugby people who care for the future of the game. Combining the latest technologies with research to deliver innovative so...see more


3 years
Apr 2017 - Apr 2020
I joined OPRO Group as its CEO in 2017 and in that time, the business has gone from strength to strength. During my time at OPRO, I have transformed the business from being a UK and rug...see more

Director of Brand & Commerce

IMMAF - International Mixed Martial Arts Federation
4 years
Jan 2016 - Apr 2020
The International Mixed Martial Arts Federation is the world democratic governing body for the sport of MMA, representing MMA worldwide towards all stakeholders – athletes, coaches, ref...see more

Senior Vice President and General Manager EMEA

Ultimate Fighting Championship
1 year
Jan 2015 - Jan 2016
Responsible for the development and expansion of the business within EMEA through broadcast partnerships, live events, PR/Comms, digital and social media engagement plus commercial part...see more

Director of Brand, Communications and Events

Ultimate Fighting Championship
1 year
Dec 2013 - Dec 2014
The Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC...see more

Managing Director USA + EMEA

3 years
Jun 2010 - Jun 2013
Umbro is an internationally known clothing brand, based in Manchester, England. Umbro mainly makes football clothing and equipment.

EMEA Football General Manager

3 years
Mar 2007 - Jul 2010
A commercially aware business director with exceptional people and communication skills who is target and deadline driven in order to achieve goals. Combines professional competencies a...see more

Sales Director EMEA

3 years
Jan 2004 - Mar 2007
As Sales Director my role was to to create and implement strategies that achieve a deep Consumer relationship, Deliver absolute product superiority and make Supply Chain a competitive a...see more

Various including Sales Director UK/IRL

6 years
Jan 1998 - Feb 2004
Various roles since joining Nike, including Football Sales, FTW sales and Sales Director UK/IRL

National Sales Manager

4 years
Jan 1994 - Jan 1998
Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ ...see more

Sales Manager

McCain Foods
4 years
Jan 1990 - Jan 1994
McCain Foods is a Canadian potato processing company. The company is the world market leader in frozen potato products.

Industries, roles and expertise

Industry experience

  • Sporting Goods
  • Fashion & Apparel

Role experience

  • C-Level & Leadership
  • Consulting
  • Entrepreneurship
  • Marketing
  • Media & Communication
  • Sales
  • Strategy & Business Development