Bette F.

Professional with 11+ years of expertise in digital culture & influencer marketing

United States of America
EN

I am a digital connector, bridging culture creators, celebrities, influencers and brands. I am also a pop culture connoisseur with an expertise in innovative influencer marketing strategies, celebrit...see more

  • Healthcare Wellness & Fitness
  • Information Technology Data & Telecom
  • Hospitality & Travel
  • C-Level & Leadership
  • ...

450

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Head of Entertainment & Culture

hims & hers
8 months
Current position
Jan 2022 - Present
Leading all things celebrity, influencer, entertainment & cultural partnerships.

Advisor

Trading.TV
4 months
Jan 2022 - May 2022
Founded on the belief that everyone is a trader and anything is an asset, Trading.TV supports living life on your own terms, free from the shackles of working dead-end jobs just to mak...see more

Head of Community

Trading.TV
11 months
Feb 2021 - Jan 2022
Advising as Head of Community. Trading.TV is where FinTech meets the Creator Economy. We are the world's first social livestream platform purpose-built for the next generation of trader...see more

Influencer Marketing Consultant & Advisor

Union Electric
11 months
Feb 2021 - Jan 2022
•Advisor to California based startup cannabis brand. •Developed influencer strategy including unboxing & micro-influencer strategy.

Director of Culture & Entertainment, Head of Influencer Marketing & Entertainment Events

Lyft
4 years
Feb 2018 - Sep 2021
•Built & executed the first ever influencer & entertainment event strategy for Lyft which included building a community of micro-influencer advocates, producing influencer events, partn...see more

Celebrity, Influencer & Fashion Partnerships Manager, Hardware

Google
3 years
Oct 2014 - Feb 2018
• Created & executed the first ever US hardware influencer strategy which included micro-influencer content creation, YouTube content creation, experiential, product collaborations, 1:1...see more

Google+ Lifestyle/Fashion Partnerships Manager

Google
3 years
Feb 2012 - Oct 2014
•Strategized, pitched, and executed national programming for lifestyle & fashion on Google+ by building deep partnerships with over 250 major influencers,brands, & national publications...see more

Community Producer

Shooger
1 year
Jun 2011 - Aug 2012
•Reported directly to the CEO of Shooger, a smartphone app focused on geo based and relationship marketing. •Directed and managed all marketing, social media, and event marketing campai...see more

Marketing Associate

Perry Ellis International
2 months
May 2011 - Jul 2011
Perry Ellis International is a leading designer, distributor and licensor of apparel and accessories for men and women.

Gearologist/Integrated Producer

Crispin Porter + Bogusky
3 years
Sep 2007 - Mar 2011
•Managed vendors, co-workers, timelines, and budgets in order to ensure client and creative satisfaction, as well as to minimize costs and maximize quality. •Directed production of cust...see more

Industries, roles and expertise

Industry experience

  • Healthcare Wellness & Fitness
  • Information Technology Data & Telecom
  • Hospitality & Travel

Role experience

  • C-Level & Leadership
  • Community & Social Services
  • Marketing