Andrew W.

Professional strategy executive & entrepreneur in the Whisky industry

United States of America
EN

Imaginative and entrepreneurially-minded business leader, working as a strategist in Food & Beverage.

  • Food & Beverage
  • Information Technology Data & Telecom
  • Strategy & Business Development
  • C-Level & Leadership
  • ...

€450

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Senior Director, Strategic Business Development

Casa Lumbre
5 months
Current position
Apr 2022 - Present
Founded in Mexico, Casa Lumbre was born with a bold spirit and a clear purpose: to challenge the limits of conventional to create new generations of unique and culturally iconic brands....see more

Creator / Host / Executive Producer

Burns Distilled
8 months
Current position
Jan 2022 - Present
Burns Distilled is thrilling theatrical celebration of the Scottish poet Robert Burns accompanied by music, song, poetry, special guests, and whisky.

GlobalScot

GlobalScot Network
2 years
Current position
Mar 2020 - Present
GlobalScot is a worldwide network of entrepreneurial and inspirational business leaders, dedicated to supporting Scotland’s most ambitious companies.

Brand Business Leader (Director), Aberlour Single Malt Scotch Whisky

Pernod Ricard
4 years
Sep 2017 - Dec 2021
Brand business leader within the New Brand Ventures portfolio of emerging brands. End-to-end ownership of strategic vision and business management for the Aberlour brand in the USA. Res...see more

Director, Trade Marketing

William Grant & Sons
1 year
May 2016 - Sep 2017
- Responsible for building and implementing the WG&S trade marketing strategy and capabilities in the on and off premise channels - Led change management efforts to incorporate shopper ...see more

Director / Board Member, National Theatre of Scotland America, Inc.

National Theatre of Scotland
6 years
Oct 2015 - May 2021
Pro bono Directorship. 5 years of service.

Co-Creator, Executive Producer

Raw Craft with Anthony Bourdain
2 years
Jan 2014 - Jan 2016
Award-Winning branded content series produced in association with The Balvenie and hosted by Anthony Bourdain.

Senior Brand Manager, The Balvenie Single Malt Scotch Whisky

William Grant & Sons
5 years
Oct 2011 - Jul 2016
-Responsible for all areas of the consumer/trade marketing mix as well as commercial optimization -Managed team of 4 National Brand Ambassadors -Led brand through period of significan...see more

Brand Ambassador - The Balvenie Single Malt Scotch Whisky

William Grant & Sons
3 years
Oct 2008 - Dec 2011
-Brand spokesman and educator responsible for engaging consumers, trade and press -Hosted whisky tasting events for thousands of consumers -Led execution of the The Balvenie Rare Craft ...see more

Publicity & Media Relations Executive

VisitBritain
4 years
Feb 2005 - Oct 2008
-Ideation, implementation and project management of PR campaigns for the national tourism office for England, Scotland & Wales. -In-house responsibilities for print / broadcast / digit...see more

Professional Actor

Self-Employed
10 years
Jan 1994 - Jan 2004
-Numerous theatre, film, radio, TV and Voiceover Credits -Prominent Roles in Braveheart (Icon/ 20th Century Fox -1994), G-Force (BBC-1997-2001), Still Game (Comedy Unit/BBC-2002), Opera...see more

Industries, roles and expertise

Industry experience

  • Food & Beverage
  • Information Technology Data & Telecom

Role experience

  • Strategy & Business Development
  • C-Level & Leadership
  • Entrepreneurship
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