Andrew S.

Marketing executive with 26+ years experience in E-Bike, Travel & Advertising Services

Netherlands
English

Andrew Smith is marketing expert with 20+ years experience in scale-up companies, global organisations and creative agencies. He has a proven track record in driving growth and marketing performance b...see more

  • Information Technology, Data & Telecom
  • Mobility & Transportation
  • Hospitality & Travel
  • C-Level & Leadership
  • ...

500

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Chief Marketing Officer (a.i.)

arive
2 months
Mar 2022 - May 2022
We envision a place where shopping for your favorite brands becomes an experience full of inspiration and joy. We call this place arive and it's fueled by ever-changing curations, live-...see more

Chief Marketing Officer

VanMoof
1 year
Feb 2021 - Feb 2022
As Chief Marketing Officer, Andrew led the company’s global marketing efforts, overseeing strategy and execution of all initiatives across the marketing funnel, including the brand, com...see more

Director of Brand Strategy

Booking.com
2 years
Jun 2019 - Jan 2021
As Director of Brand Strategy, Andrew led a 25+ person department that covered brand planning, marketing communications, in-house brand creative, editorial content, social media, and gl...see more

Director of Global Marketing Communications

Booking.com
5 years
Jun 2014 - Jun 2019
As Director of Marketing Communications, Andrew built the Marketing Communications team (20 people) responsible for brand ideation, campaign creation and execution, and local market man...see more

Head of Account Management

180 Amsterdam
3 years
Jan 2011 - May 2014
Head of Client Services, responsible for client relations, brand strategy, and campaign development for global clients such as adidas, PlayStation, ASICS, and Diageo.

Head of Strategy and Account Management/Riot

180 Amsterdam
3 years
Jan 2009 - Dec 2011
Led interactive division with direct responsibility for Strategy and Account Management departments. Awarded Cannes Cyber Lions, FWA Site of the Day, and select work featured in Contag...see more

SVP, Director of Interactive

Saatchi & Saatchi
3 years
Jan 2006 - Jan 2009
Built and led the agency’s digital service offering. Managed operations, P&L, and digital strategy, production, and account management departments. Acquired business and led multiple so...see more

SVP, Director of Client Services, Beijing

Foote, Cone & Belding
17 years
Current position
Jan 2006 - Present
Responsible for all senior client relationships with Motorola, China. Led account management team and developed campaigns for mobile devices in key markets by developing strategies for ...see more

SVP, Management Director

Foote, Cone & Belding
1 year
Jan 2004 - Jan 2005
Managed team responsible for digital marketing for Motorola mobile device division globally and MetLife’s corporate and institutional business units.

Senior Strategist, e-Business

The Guardian Life Insurance Company of America
2 years
Jan 2001 - Jan 2003
Led the development of innovative strategies to deliver online services to sales force, consumers, and employees. Partnered with CIO and senior Profit Center, Corporate Marketing, and ...see more

Senior Strategist, Strategic Development

Razorfish
1 year
Jan 2000 - Jan 2001
Lead strategy development for key clients and manage client service team.

Client Partner

Razorfish
1 year
Jan 1999 - Jan 2000
Led client relationships and accounts with Guardian Life Insurance and Giorgio Armani.

Consultant

Accenture
3 years
Jan 1996 - Jan 1999
Managed London based team for a banking client and led the design and execution of system testing for derivatives trading systems ensuring Year 2000 compliance. And supported the implem...see more

Industries, roles and expertise

Industry experience

  • Information Technology, Data & Telecom
  • Mobility & Transportation
  • Hospitality & Travel

Role experience

  • C-Level & Leadership
  • Marketing
  • Sales
  • Strategy & Business Development

Expertise

  • Digital Strategy
  • Account Management
  • Brand Architecture
  • Integrated Marketing
  • Online Advertising