Alexandra A.

20+ years experience in marketing in Tech and Automotive

France
English

MBA graduate with B2B and B2C marketing, communications and event operations experience in the automotive and tech industries.

  • Automotive
  • Digital & Broadcast Media
  • Marketing

550

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Marketing Director, TechCrunch | Engadget

TechCrunch
6 years
Current position
Mar 2017 - Present
TechCrunch is an American online newspaper focusing on high tech and startup companies.

Senior Marketing Manager, TechCrunch | Engadget

TechCrunch
3 years
Aug 2014 - Mar 2017
• Develop the strategy and oversee implementation of B2B and B2C marketing programs to drive awareness and purchase intent for event and digital ad products for Engadget.com and TechCru...see more

Marketing Consultant

Self
2 months
Jun 2011 - Aug 2011
• Analyzed and identified opportunity sectors for growth to increase value of Carneros Wine Alliance membership • Developed attainable action plan incorporating alliance constraints an...see more

Senior Marketing Manager

Nth Degree
4 years
Mar 2010 - Aug 2014
• Creation and management of inbound and outbound marketing campaigns including creative and tactical development of direct mail and email campaigns including initial strategy, content ...see more

Client Services Account Manager

Immersa Marketing
10 months
Jul 2008 - May 2009
• Transitioned Hyundai auto show account into new exhibit house with minimal impact to operations and refurbishment timelines and budgets • Developed the national auto show program oper...see more

Account Manager

Exhibit Works Inc.
2 years
May 2006 - Jun 2008
¨ Responsible for working with the Hyundai client to establish tone and feel of marketing communications through the design and production of display materials for their national auto s...see more

Promotions And Lifestyle Marketing Specialist

Nissan North America
1 year
Mar 2005 - Apr 2006
• Managed 3rd party vendor services in the development and execution of events such as Ducks Unlimited, Xterra Triathlon and the Nissan AVP Series ensuring promotion of brand in accorda...see more

Marketing Specialist B2B

Nissan North America
1 year
Mar 2004 - Mar 2005
• Published NMAC/IFS monthly rate bulletins via analysis of monthly C&I Lease Cost Worksheets and APR spreadsheets for distribution to the dealer body • Generated and distributed month...see more

Regional Senior Supervisor of Executive/Parts/Escalation Teams

Nissan North America
1 year
Sep 2002 - Mar 2004
• Effectively coached and developed over 12 Consumer Affairs (CA) agents to increase brand value through a group customer retention average of 36% (31% department average) • Coordinated...see more

In House Parts Logistics Representative

Nissan North America
3 months
Jun 2002 - Sep 2002
• Studied and outlined inefficiencies within current Parts Distribution Center operations and developed procedures and technologies, which increased speed and accountability of represen...see more

Consumer Relations Representative

Nissan North America
1 year
Jun 2001 - Sep 2002
• Mediated consumer conflicts on behalf of Nissan while consistently achieving an above average level of customer satisfaction, meeting or exceeding departmental objectives and increasi...see more

Industries, roles and expertise

Industry experience

  • Automotive
  • Digital & Broadcast Media

Role experience

  • Marketing

Expertise

  • Marketing Communications
  • Marketing Strategy
  • Social Media Marketing
  • Relationship Marketing
  • Email Marketing
  • Integrated Marketing
  • Account Management
  • Advertising
  • Online Advertising