Yvonne H.

Senior Sales Manager | OTC Healthcare & Personal Care | Former GSK, Mylan, Coty


Working experience for 15 years in the FMCG and OTC/Pharma Industry within Marketing and Sales. Marketing experience is focused on Marketing Strategy, (Sr.) Brand Management, NPD (new product developm...see more

  • Digital & Broadcast Media
  • Healthcare Wellness & Fitness
  • Information Technology Data & Telecom
  • Professional Services
  • ...


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Trade Marketing Lead a.i.

Hallmark Benelux
2 years
Current position
Jun 2020 - Present
Head of Trade Marketing team at Hallmark Cards Benelux. Responsible for Omni-channel Marketing campaigns, Event marketing, Communication, PR, Media & Brand Strategy. Category & Marketin...see more

Senior Sales Manager & Customer Marketing Manager a.i.

7 months
Aug 2019 - Mar 2020
Responsible for the Sales business of Ahold & Food combined with the Customer Marketing management position of the team. Year negotiations, Promotional Strategy, Omni-channel (ATL, BTL-...see more

Head of Trade Marketing & Merchandising Benelux a.i.

1 year
Aug 2018 - Aug 2019
Responsible for Category and Trade Strategy of the Coty Business within the Benelux. Lead of the TM and Merchandising BNL team (Max Factor, Rimmel, Bourjois, Sally Hansen, Miss Sporty)....see more

Owner YH Consultancy

YH Consultancy
5 years
Current position
Sep 2017 - Present
Independent consulting

Business Unit Manager Personal Care OTC - Cx Netherlands a.i.

11 months
Sep 2017 - Aug 2018
Responsible for the OTC Portfolio of the Netherlands. Brand portfolio of Cosmetic and OTC brands. Marketing & Sales team (+6 FTE) Member of MT (Assignment - year)

Market Development Director

2 years
Dec 2015 - Sep 2017
Head of Business Development Department Head of Digital, Trade Marketing and Retail Department Head of PR and Brand Communications Department Responsible for Market Development projects...see more

Senior Key Account Manager Consumer Healthcare

2 years
Apr 2014 - Dec 2015
AHOLD Corporate & Etos Digital/ Online Strategy & E-Commerce clients Benelux DA/Drug Independent clients Field Sales Force GSK International Brand teams Mass Market - Pharma corporate ...see more

Key Account Manager Consumer Healthcare

2 years
May 2012 - Apr 2014
Food Buying Groups - Superunie & Bijeen Responsible for Sales strategy, Year negotiations/ deals, P&L, Sales analysis/reporting. Pricing strategy. Forecasting. Merchandising and shelf p...see more

Senior Schwarzkopf Colorations Group Brand Manager

3 years
Dec 2006 - Dec 2009
Responsible for Marketing Schwarzkopf Hair Colorations Groups (11 brands) Managed team of 3 FTE and trainees. Responsible for Consumer service (external firm of 8 FTE)

Senior Brand Manager Hair Styling

Schwarzkopf & Henkel Nederland B.V.
6 years
Dec 2005 - May 2012
Responsible for Marketing Schwarzkopf Hair Styling Group (Taft, SYOSS, Junior Power Styling, got2b, Junior Hairspray) + team Marketing strategy, NPD process international, Local NPD’s a...see more

International Brand Manager (Schwarzkopf Professional Benelux)

Henkel Benelux
2 years
Dec 2005 - Oct 2007
Responsible for Haircare, Hairstyling, Colorations products of Schwarzkopf Professional (i.e. Indola, Clynol), retail & wholesale. Manager of 1 FTE + interns

Product Manager Garnier Skin Naturals Face + Online Ecommerce strategy

L'Oréal Netherlands
2 years
Dec 2003 - Dec 2005
Responsible for all Online/ E-Commerce projects. Tasks: interactive marketing strategies and -analysis. Set up and implementation online campaigns. Coordination departments, media agenc...see more

Industries, roles and expertise

Industry experience

  • Digital & Broadcast Media
  • Healthcare Wellness & Fitness
  • Information Technology Data & Telecom
  • Professional Services
  • Wood & Paper Products


  • Business Strategy
  • Marketing
  • Marketing Strategy
  • Sales
  • Strategic Financial Planning
  • Sales Management
  • Account Management
  • Brand Management
  • Trade Marketing
  • Product Development