Viktor C.
Marketing | Product Development | E-Commerce | Pharmaceuticals | FMCG
Experienced in Europe, DACH B2B, B2C business models in marketing, sales, digital transformation, market research, new product development, e-commerce, social media, digital advertising, management co...see more
- Digital & Broadcast Media
- Healthcare Wellness & Fitness
- Pharmaceutical
€450
/hr
- Pre-vetted expert
- Confirmed hourly rate
- Available on short notice
Experience
Senior Product Marketing Leader
Sanofi10 years
Current position
Dec 2012 - PresentDigital and offline marketing strategy and execution, market access, pricing models, creative agencies and partners management, digital salesforce setting up (vaccines, diabetic drugs, ...see more
E-Commerce Marketing Leader
Zalando EE2 years
Mar 2011 - Dec 2012
Development of digital presence, optimization of digital customer` journey, CTR/LTV improvement, participation in the creation of new services, sponsorships, revenue growth
Product Marketing Manager
Procter & Gamble6 years
Dec 2004 - Dec 2010
Central and Eastern Europe CHC pharmaceuticals products management, launch, pricing strategies, go-to-market model, sales force sizing, ads management, marketing campaigns, market resea...see more
Management Consultant
Private Enterpreneur3 years
Dec 2001 - Dec 2004
Management consultancy in digital, e-commerce area, finance techsolutions, operational cost optimization, roadmap for new products and services creation including SaaS/IoT/Blockchain
Industries, roles and expertise
Industry experience
- Digital & Broadcast Media
- Healthcare Wellness & Fitness
- Pharmaceutical
Expertise
- Digital Strategy
- Business Development
- Finance
- International Marketing
- New Product Ideas
- global marketing
- Customer Journey Mapping
- Product Launching
- Product Development