Simone W.

Insights & Advisory in Beverage Industry (Waters, Juices, Vitamin Waters, Nectars)


Experience with beverage companies in providing insights into the shopper behavior to identify opportunities. Experienced Insights Manager in quantitative & qualitative research, ethnographies, consum...see more

  • FMCG (Fast Moving Consumer Goods)
  • Food & Beverage


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Insights Manager

The Coca-Cola Company
4 years
Current position
May 2018 - Present
The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio incl...see more


Parting The Roots
6 years
Current position
Jan 2017 - Present
Parting The Roots is a platform to educate on the history, politics, and significance of Black hair and the Black Canadian identity. As the founder of Parting The Roots, my main purpose...see more

Category Advisory Manager

The Coca-Cola Company
4 years
Oct 2014 - May 2018
Provide insights and recommendations through in-depth category strategies, assortment reviews, weekly POS tracking and Planogramming for Walmart

Customer Insights Advisor - Loblaws

Maple Leaf Foods Inc
2 years
Aug 2012 - Sep 2014
Maple Leaf Foods is Canada’s leading consumer-packaged protein company, headquartered in Mississauga, Ontario. Our values-based culture and our clear vision to be the most sustainable p...see more

Customer Demand Analyst

Maple Leaf Foods Inc
2 years
Feb 2011 - Aug 2012
Implemented the weekly forecast post mortem report to ensure all internal stakeholders had an understanding of forecast accuracy. Held regular team meetings with Sales to ensure teams w...see more

Sales Analyst

Spin Master Ltd.
10 months
Mar 2010 - Jan 2011
Utilized analytics to provide recommendations to sales on promotional opportunities. Developed and executed sku optimization/discontinuous strategies to reduce the need for clearance du...see more

Supply Chain Analyst

Canadian Tire
2 years
Dec 2007 - Mar 2010
Forecasted and managed the flow of products for the Apparel Category. Managed over 30 suppliers across North America and Asia. Negotiated with suppliers for additional inventory and sho...see more

Operations Manager

4 years
Nov 2003 - Dec 2007
Managed the importing of clothing into Canada from Asia and distribution throughout Canada. Managed accounts payable and receivable, customer service and operational reporting. Facilita...see more

Industries, roles and expertise

Industry experience

  • FMCG (Fast Moving Consumer Goods)
  • Food & Beverage


  • Market Research
  • Competitive Analysis
  • Customer Insight
  • Trend Forecasting
  • Sales
  • Supply Chain Management
  • Inventory Management
  • Retail Category Management
  • Demand Forecasting
  • Demand Planning
  • Cross Functional Team Building
  • Product Launching