Silvia B.

Global Marketing Gucci Beauty | Brand Management

France
IT, EN

Passionate, strategic, creative and results-oriented leader with 14 + years of experience on building brands, with a strong focus on luxury & beauty. International background that expands across glob...see more

  • Digital & Broadcast Media
  • Healthcare Wellness & Fitness

550

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Vice President Global Marketing Gucci Beauty

Coty
3 years
Current position
Feb 2019 - Present
VP Global Marketing Gucci Beauty, in charge of product development, go to market and digital strategy for fragrances & color cosmetics. Leading a team of 20

Senior Marketing Director GUCCI Fragrances

Coty
7 months
Jul 2018 - Feb 2019
Leading Gucci product managers team in Coty, responsible for designing and delivering long term innovation plan on Gucci fragrances (global turnover of 820M$)

Marketing Director GUCCI Fragrances

Coty
1 year
Jun 2017 - Jul 2018
Global responsibility for Gucci Fragrances product development work in Coty, Luxury division. Leading a multifunctional team of 10 direct-in direct reports, in charge of designing and e...see more

Senior Design Brand Manager - Pampers Asia

Procter & Gamble
1 year
Apr 2016 - May 2017
Senior Design Brand Manager on Pampers, responsible to design the re-launch of the premium franchise in ASIA, with a specific focus on Greater China region.

Global Design Brand Manager - Dolce&Gabbana Fragrances

Procter & Gamble
9 months
Jul 2015 - Apr 2016
Global Marketing Design Brand Manager for Dolce & Gabbana Fragrances, leading a multi-functional team (4 direct reports), responsible for the innovation strategy & in market results of...see more

Brand Management- Dolce & Gabbana Cosmetics

Procter & Gamble
2 years
Jul 2013 - Jul 2015
Global Marketing Design ABM for Dolce & Gabbana Cosmetics, responsible for the development of 'Face'​, 'Eyes'​ and 'Seasonal Collections'​ segments, via product innovations and base bus...see more

Manager - Global Pantene Consumer & Market Knowledge

Procter & Gamble
1 year
Jun 2012 - Jun 2013
Global Pantene (Hair Care brand) CMK Manager, responsible for the EMEA business. Key accountabilities: 1. design and qualify with consumers a new global 3D structure, 2. optimize global...see more

Manager - Global Dolce&Gabbana Fragrances, Consumer & Market Knowledge

Procter & Gamble
2 years
Mar 2010 - May 2012
Global D&G Beauty, CMK Manager, responsible for global fragrance business acceleration plan and initiative design. Key results achieved 1. accelerated DG fragrances growth rate (+ 3pts...see more

Associate Manager - Consumer & Market Knowledge for Beauty Care, Italy

Procter & Gamble
3 years
May 2007 - Feb 2010
Italy MDO, Beauty Care CMK, responsible for Pantene, Herbal, Olay, AZ brands and P&G portfolio in Acqua & Sapone (Top 5 customer, with over 650 stores). Key results achieved: 1. guided ...see more

Industries, roles and expertise

Industry experience

  • Digital & Broadcast Media
  • Healthcare Wellness & Fitness

Expertise

  • Digital Strategy
  • Business Development
  • Portfolio Management
  • Brand Management
  • Brand Communication
  • Brand Marketing
  • Business Innovation
  • Brand Development Strategy