Robert W.

Head of Dental Business and Digital Sales Channel | Insurance Industry


High-impact marketing executive with proven skills in contributing for the growth of organizations by: - the identification of market and consumer opportunities; - the development of strong brands and...see more

  • Digital & Broadcast Media
  • Healthcare Wellness & Fitness


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Head of Dental Business and Digital Sales Channel

4 years
Current position
Nov 2018 - Present
Responsible for strategy development and implementation for top and bottom line growth, with full P&L responsibility.

Head of Marketing, Sustainability and Business Strategy

2 years
Jul 2016 - Oct 2018
Responsible for the development of strategies based on stakeholders' needs which contributed to lead the organization into a renewed high growth momentum. Designed and led the develop...see more

Marketing Professor - Management Development Program

ISE Business School
4 years
Aug 2013 - May 2017
Marketing professor at ISE Business School, associated to IESE Business School of University of Navarra, Spain. Please see for further information.

Founding Partner

MindPartners® Estratégia de Marca e Negócios
3 years
Aug 2013 - Jul 2016
MindPartners® ( is a consulting practice specialized in the solution of business issues using the most advanced and proprietary marketing methodologies. From the...see more


ConcretoBrasil Marketing Strategy and Branding Consultants
7 months
Dec 2012 - Jul 2013
ConcretoBrasil is a Business Strategy and Marketing consultancy boutique which identifies opportunities, unexplored markets, designs strategies, creates products and positionings so tha...see more

Advisor to the President (Volunteer)

5 years
Sep 2012 - Nov 2017
Unibes is one of the 5 largest NGO's of São Paulo and certainly the eldest, with 101 years of community service. Please visit for further information. . Member of ...see more

SVP Marketing Strategy – Value Proposition, Consumer Banking

Grupo Santander Brasil
6 months
Feb 2012 - Aug 2012
Responsible for the design and implementation of Santander’s new consumer banking segmentation structure, including new relationship models and new offerings • Led group which approved...see more

Founder and Owner

Bøbberg Gourmet Ice Creams
7 years
Sep 2009 - Jul 2016
Owner and founder of Bøbberg Gourmet Ice Creams, a premium ice cream business targeted to exclusive restaurants and high quality catering. Based in Sao Paulo, its products carry only 10...see more

SVP Marketing and Business Strategy - Mass Affluent Segment

Banco Real and Grupo Santander Brasil
6 years
Jul 2006 - Jan 2012
Responsible for the P&L management and development of the marketing strategy for the Van Gogh business, led its development from late entrant into market leader, reaching USD 4.5 Billio...see more

SVP Communication Strategy

Banco Real ABN Amro
2 years
Jun 2004 - Jun 2006
Responsible for liaising the Communications area with all business and support groups in order to design the bank’s communication strategy, comprising business and institutional needs ...see more

SVP Brand and Communications

Banco Real ABN Amro
2 years
Sep 2002 - May 2004
Responsible for the development and implementation of brand and communication strategies for both the retail and wholesale businesses, leading a group of 35 people (communication strate...see more

Marketing Director

Samsung Electronics
5 months
Mar 2002 - Aug 2002
Responsible for the development of the corporate and cellular phone brands, developing and implementing communication plans for this USD 400 Mio operation and managing a budget of USD 2...see more

Industries, roles and expertise

Industry experience

  • Digital & Broadcast Media
  • Healthcare Wellness & Fitness


  • Business Strategy
  • Business Development
  • Marketing Strategy
  • Marketing Communications
  • Innovation
  • Strategy Development
  • P&L Management
  • Insurance
  • Brand Development
  • Advertising Management
  • Negotiation