Rich F.

Sales and Marketing in Beverage Industry (Water, Soda, Non Alcoholic)

United States of America

A seasoned distribution sales and marketing professional with 23+ years of leadership and account management experience in the DSD beverage model. Recognized for demonstrating a natural aptitude for b...see more

  • Food & Beverage


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Division Vice President - West

Essentia Water
3 years
Current position
Dec 2019 - Present
As Vice President of Sales West lead and developed the Field Sales Team, Distribution management and execution for the Western US. Oversaw management of the entire field sales team of 3...see more

Regional Sales Manager Southwest + Mountain

Essentia Water
3 years
May 2017 - Dec 2019
Responsible for developing, managing and executing an aggressive annual sales plan for the Southwest Region including Arizona (Hensley Beverage), Nevada (Nevada Beverage), New Mexico (P...see more

VP of Sales & Business Development

Vegaster by TripAngel
5 years
Dec 2011 - May 2017
Steered the complete project lifecycle, from inception to completion. Regulated daily operations of multiple departments, including contract negotiations and promotional offerings. Drov...see more

Lead/General Sales Manager

John Lenore & Company
3 years
Dec 2008 - Nov 2011
Directed beverage distribution operations for 40+ marquee brands and 5000+ SKU’s at 2500+ retail locations. Coordinated the introduction of major beverage labels, such as: Monster Energ...see more

District Sales Manager

John Lenore
4 years
Dec 2004 - Nov 2008
Built and coached a sales team of 16+ sales representatives. Assessed the target markets within the region and carried out brand promotions to increase product sales and awareness. Gov...see more

Sales Representative

John Lenore
5 years
May 2000 - Nov 2004
Established new customer accounts by telephone, email and personal visits. Evaluated entire account base through personal visits and by completing all necessary surveys, and controlled...see more


John Lenore
9 months
Aug 1999 - May 2000
Contacted buyers and suppliers to ensure product availability. Remedied operational weaknesses within the current system by addressing current procedures and policies. Maintained brand’...see more

Industries, roles and expertise

Industry experience

  • Food & Beverage


  • Business Development
  • Contract Negotiations
  • Sales Strategy
  • Lead generation
  • Sales and Marketing
  • Product management
  • Brand Performance
  • merchandising
  • Account Managment