Peter R.

Innovation | Advisory | Customer Engagement | Insurance

United States of America

I help insurance and insuretech companies accelerate their business growth via innovative strategies and market solutions that drive consumer engagement, behavior change and loyalty. My Core Competenc...see more

  • Financial Services Banking & Insurance
  • Healthcare Wellness & Fitness


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


VP, Innovation and Advisory Services

3 years
Current position
Oct 2019 - Present
I lead the P&L for RGAX innovation teams to co-develop and execute strategic ideas, new products and customer experiences with insurance carriers, distributors and Insurtech partners. ...see more

VP, Consumer Engagement

11 months
Nov 2018 - Oct 2019
Global responsibilities for transforming consumer engagement efforts for the Life and Health industry. Partnering with insurtech, start-ups and the insurance industry to drive consumer ...see more

Strategic Advisor

TEG Analytics
4 years
Current position
May 2018 - Present
Assisting HealthworksAI with early stage sales, product development, growth and financing options.


PBR Advisors
2 years
Apr 2018 - Oct 2019
Strategy and advisory services focused on helping managed care plans improve their customer experience, increase member engagement and to drive top line revenue growth via customer acqu...see more

Senior Vice President Sales Marketing

InnovaCare Health
7 months
May 2017 - Dec 2017
Prior to Huricane Maria, leading the Sales and Marketing team at Innovacare and its Medicare Advantage affiliates, including Medicare y Much Mas (MMM) in Puerto Rico. MMM is the leading...see more

SVP Strategy and Consulting

Wunderman Health
2 years
Jan 2015 - May 2017
Leading Strategy development for Consumer brands that are seeking to grow or to re-position themselves. Developing consumer insights via data and customer experience and then applying ...see more

SVP Strategy and Consulting

KBM Group
5 years
Dec 2010 - Dec 2015
Lead the selling and delivery of strategic advisory services to KBMG's clients.

Vice President, Strategy and Consulting

Marketing Direct, Inc.
4 years
Sep 2008 - Feb 2013
MDI provides direct marketing services including social media enhanced direct mail, print, promotional items, and branded apparel.

VP Sales and Marketing, Consumer Markets

BlueCrossBlueShield of Illinois
4 years
Jun 2004 - Jan 2008
Direct and producer marketing for IL, TX, and NM for both under age 65 and Senior Markets. Managed a direct marketing budget in excess of 10 Million. Resposible for $1.5 billion in top...see more

VP Marketing

Blue Cross and Blue Shield of Illinois
4 years
Jan 2004 - Jan 2008
Blue Shield of Illinois is a member-owned health plan founded in Chicago in 1936.

VP of Marketing

4 years
Jan 2000 - Jan 2004
Created defined contribution product/solution for the employer mid market.

Industries, roles and expertise

Industry experience

  • Financial Services Banking & Insurance
  • Healthcare Wellness & Fitness


  • Business Strategy
  • Leadership
  • Change Management
  • Business Development
  • Marketing
  • Marketing Strategy
  • Sales
  • Sales Management
  • Selling
  • Strategic Partnerships
  • Innovation
  • Strategy Development
  • Brand Development
  • Customer Engagement
  • Medicare
  • Product Development
  • Advisory
  • Sales
  • Marketing