Paul B.

Sales Director | Information and System Technology

English, German, French

Executive Director with over 15 years’ experience of international business management and organizational development skills in leadership roles. 25 years’ experience of sales, marketing and communica...see more

  • Consumer Electronics


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Sales Director

3 years
Current position
Apr 2019 - Present
For more than a century IBM has been dedicated to every client's success and to creating innovations that matter for the world. IBM produces and sells computer hardware, middleware and ...see more

Group Commercial Director

APSU Limited
4 years
Oct 2014 - Apr 2019
Leading APSU growth strategy and continued transformation as a pre-eminent Managed Services provider. Spearheading APSU growth into international markets. Expanding the APSU ecosystem a...see more

Managing Director

APSU Limited
1 year
Jun 2013 - Oct 2014
Driving business transformation and growth at leading cloud services provider and value added reseller. Implementing vision for co-operative ventures with world leading ISVs and interna...see more

Global Business Development Director

1 year
Dec 2011 - May 2013
Responsible for IBM business development strategy globally in Mid Market space. Identifying new market opportunities, opening up new channels, spotting and developing new partnerships a...see more

Global Sales Director

London & Partners
3 years
Dec 2008 - Nov 2011
Seconded from IBM corporation, originally to Think London, as Global Sales Director to build commercial rigour into the way that London’s investment agency for engages with global inves...see more

European Business Development Manager

4 years
Dec 2004 - Nov 2008
Joined the new elite European HQ Executive Staff team, in Zurich, developing and implementing pan-European communications and marketing strategy. Delivered business development for the ...see more

UK iSeries Sales Manager

11 months
Dec 2003 - Nov 2004
At the end of 2003 took over sales, marketing and communications management responsibilities for the IBM iSeries brand in the UK, achieved 70% year on year growth in 2004. Was awarded t...see more

North Region Competitive Attack Manager

11 months
Dec 2002 - Nov 2003
In 2003 launched a new competitive programme. Developed the sales strategy for Systems and Technology Group and implemented the international communications and marketing plan for North...see more

Sales Manager

4 years
Dec 1998 - Dec 2002
From 2001 to 2002 managed the SME client team and delivered revenue growth in excess of 50% year on year. In 2002 attended the IBM Global Golden Circle, for top sales achievers in Puert...see more


6 years
Dec 1992 - Dec 1998
In 1998 as UK team leader for Utilities, Process & Petroleum and Manufacturing delivered $25M revenue against $21M HW, SW & Services target and received the National Sales Excellence Aw...see more

Systems Engineer

5 years
Dec 1987 - Dec 1992
Joined IBM on the Advanced Marketing Training Curriculum. Trained for 18 months in marketing and communications. Graduated Systems Engineering school second in class. One of the origina...see more

Senior Avionics Engineer

BAE Systems
3 years
Dec 1984 - Dec 1987
Avionics Design Engineer, Navigation and Flight Control Systems, mainly military aircraft, Nimrod AEW and MR, US DoD C-FIN, JTIDS, Navstar GPS, Tornado Mid Life Update, but also certifi...see more

Industries, roles and expertise

Industry experience

  • Consumer Electronics


  • Business Development
  • Procurement
  • Sales Management
  • Organizational Development
  • International Business Strategy
  • Market Development
  • Communication
  • Marketing
  • Consultant
  • System Engineering