Oscar Y.

Brand Strategy | Global insights | Data-driven Consultancy

United States of America

A trusted agency leader, brand-builder, executive advisor, and keynote speaker, Oscar Yuan brings more than 20 years of experience into his current role as CEO and President of Ipsos Strategy3, where ...see more

  • Information Technology Data & Telecom
  • Professional Services


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


President and Chief Executive Officer

Ipsos Strategy3
7 years
Current position
Mar 2015 - Present
Ipsos Strategy3 is a global insights and data-driven consultancy, focused on four key areas that drive business growth: Market, Brand, Customer, and Innovation. We were founded and run ...see more

Founding Partner and Head of Brand

Consulting by Kantar (formerly Kantar Vermeer)
4 years
Mar 2011 - Mar 2015
Served on executive leadership team of leading brand strategy consultancy, part of one of the world’s premier market research firms. Oversaw a tripling of the practice, both in terms of...see more

Vice President, Sales and Marketing

Atlantis Events
4 years
Nov 2006 - Mar 2011
Managed all sales and marketing efforts for two competing brands in the world’s largest travel company focused on the gay and lesbian market, serving 25,000 guests a year. Reported dire...see more

Director, Brand Strategy

2 years
Mar 2005 - Oct 2006
Led cross-functional teams to identify, build, and express brands in a range of industries including retail, consumer products, financial services, technology and travel/hospitality. Ex...see more

Management Resident

2 years
Jul 2003 - Mar 2005
Selected by Chairman as one of 9 business school graduates in the inaugural class of the Management Residency Program, rotating through leadership positions in four agencies over three ...see more

US Marketing Manager

Zensys, USA
10 months
Oct 2000 - Aug 2001
Established U.S. marketing operations for Danish wireless home networking technology company.Oversaw entire range of business-to-business marketing operations, including public relation...see more

Assistant Marketing Manager

1 year
Dec 1998 - Dec 1999
Managed marketing initiatives for online pet product retailer, including promotions planning, online and offline advertising, brand management, and market research. • Assisted in develo...see more


San Francisco Consulting Group / KPMG
1 year
Dec 1997 - Dec 1998
Worked closely with clients to conduct primary and secondary research, perform strategic and technical analyses, and develop recommendations, including business plans, industry studies,...see more

Industries, roles and expertise

Industry experience

  • Information Technology Data & Telecom
  • Professional Services


  • Market Research
  • Competitive Analysis
  • Business Strategy
  • Social Media
  • Marketing
  • Marketing Strategy
  • Online Advertising
  • Corporate Social Responsibility
  • Corporate Branding
  • Brand Management
  • Brand Development
  • Market Planning
  • Brand Architecture