Nicola M.

Marketing Director EMEA | Luxury Cosmetics


International Marketing Executive with 15 years of experience in the prestige cosmetics Industry in the UK, Travel Retail & EMEA. Track record in developing best in class brand marketing strategies (p...see more

  • Digital & Broadcast Media
  • Healthcare Wellness & Fitness
  • Retail & Ecommerce


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Marketing Director EMEA, Origins

The Estée Lauder Companies Inc.
1 year
Current position
Apr 2021 - Present
Responsible for leading and implementing the Marketing strategy for Origins EMEA by tailoring global marketing strategies to the needs of the local markets, to increase brand awareness ...see more

Regional Marketing Manager Business Development and Transformation, Estee Lauder

Estee Lauder Companies Europe
2 years
May 2019 - Mar 2021
Conceptualize, develop, and lead Estée Lauder business development and strategic change initiatives in order to accelerate brand objectives from goal setting & strategy to KPIs through ...see more

Regional Marketing Manager EMEA, Product & Consumer,Estee Lauder

The Estée Lauder Companies Inc.
1 year
Dec 2017 - Apr 2019
Developed and cascaded the tri- category product strategies across EMEA working alongside Marketing Directors and teams, global and local markets (product innovation, portfolio manageme...see more

Regional Marketing Manager Estee Lauder and Aerin Beauty

Estee Lauder Companies Europe
3 years
Apr 2015 - May 2018
Develop and lead the strategies for the makeup category across 18 markets resulting in driving brand awareness and growing x2 times the market (product, digital & social, retail, omnich...see more

Head of Marketing Estee Lauder & Tom Ford Beauty

Estee Lauder Companies Travel Retail EMA
2 years
Aug 2012 - Feb 2015
Lead for the development and execution of marketing strategies and campaigns for Travel Retail EMA with a particular focus on high potential airports and pan retail partners. Developed ...see more

Head of Marketing MAC Cosmetics

Estee Lauder Companies Travel Retail UK & EMA
2 years
Jan 2011 - Aug 2012
Led the marketing team of the acceleration of MAC Cosmetics in Travel Retail with a focus on the UK and Emerging Markets India, Middle East, Africa and Turkey.

Account Executive Middle East & India - Estee Lauder, Tom Ford Beauty, La Mer

Estee Lauder Group of Companies
1 year
Sep 2009 - Jan 2011
Responsible for the retail account management across Middle East & India focusing on driving retail growth and market share. Manged 12 retail accounts across 10 countries with a sales f...see more

Head of Marketing La Mer, Bobbi Brown, Jo Malone (Maternity Cover)

Estee Lauder Companies Travel Retail
5 months
Mar 2009 - Aug 2009
Undertook a secondment and led the marketing team to continue to develop and implement the marketing strategies in order to grow the niche brand cluster selectively across the region

Product Marketing Manager Tom Ford Beauty

Estee Lauder Companies Travel Retailing
2 years
Jun 2007 - Feb 2009
Launched the Tom Ford Beauty brand in through the development of the product portfolio and selective distribution business model results in disrupting the luxury fragrance category in T...see more

Industries, roles and expertise

Industry experience

  • Digital & Broadcast Media
  • Healthcare Wellness & Fitness
  • Retail & Ecommerce


  • Portfolio Management
  • Product Management
  • Brand Development
  • Product Innovation
  • Consumer Marketing
  • Brand Marketing
  • Brand Development Strategy
  • Brand Sustainability
  • Online Acceleration
  • Retailer Differentiation