Miguel G.

Marketing, Promotions & Media Area Manager (Non-Alcoholic Beverage)

Mexico
English, Spanish; Castilian

Industrial Engineer specializing in marketing of mass consumer products in the non-alcoholic beverage industry. Currently working Coca-Cola FEMSA, a leading company in the field. In the 8 years with C...see more

  • Digital & Broadcast Media
  • Food & Beverage

400

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Promotions and Media Area Manager

Coca-Cola FEMSA
9 years
Current position
Aug 2013 - Present
In the 8 years with Coca-Cola FEMSA, gained knowledge, tools and expertise to find business opportunities and growth in the sale of Coca-Cola products at different levels of competitive...see more

Senior Executive of the Coca-Cola and Coca-Cola Zero Brand

Coca-Cola FEMSA
3 years
Sep 2010 - Jul 2013
Design, implementation and execution of the annual national Marketing Business Plan in the CSD's (Carbonated Soft Drinks) Colas category for Coca-Cola brands in family sizes, Coca-Cola ...see more

Jugos del Valle Brand Executive

Coca-Cola FEMSA
3 years
Jan 2008 - Aug 2010
Design and execution of launch and execution plans for new Jugos del Valle brands (Del Valle, Del Valle Frut, Frutsi, Beberé) • Design of a portfolio of products and services in line wi...see more

Marketing Assets Coordinator

Coca-Cola FEMSA
1 year
Dec 2006 - Dec 2007
Coca-Cola FEMSA is the anchor bottler of Coca-Cola and its related soft drink products in much of Latin America. The company is the bottler of Coca-Cola in half of Mexico.

Industries, roles and expertise

Industry experience

  • Digital & Broadcast Media
  • Food & Beverage

Expertise

  • Market Research
  • Business Analysis
  • Business Strategy
  • Market Analysis
  • Marketing Strategy
  • Budgeting
  • Business Planning
  • Product Marketing
  • Brand Development
  • Trade Marketing
  • Brand Awareness
  • Market Planning
  • Shopper Marketing
  • Brand Architecture