Miguel A.

Global Marketing Leader | software (Saas) | Former Hewlett-Packard Executive

United States of America

Experienced leader of global marketing teams. Areas of Strength: Marketing Strategy, Brand Management (Digital & Social) Omnichannel, Integrated Marketing, Alliances & Partnerships, International Busi...see more

  • Healthcare Wellness & Fitness
  • Information Technology Data & Telecom
  • Retail & Ecommerce


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Head of Marketing, North America

3 years
Current position
Oct 2019 - Present
Freshworks provides organizations of all sizes with SaaS customer engagement solutions that make it easy for Support, Sales and Marketing professionals to communicate effectively with c...see more

Vice President Field & Trade Marketing

10 months
Oct 2018 - Aug 2019
In 2018, Petco invited me to move from London to San Diego, to help them re-build the Marketing organization at the company. These are the areas that I focused on: VENDOR MARKETING - Co...see more

Senior Marketing Director, Northern EMEA

4 years
Mar 2015 - Sep 2018
VMware is the 5th largest Software company in the world. Four areas of focus: Public/Private/Hybrid Clouds; Software-Defined Data Center; Network & Security; and Mobility/Digital-Worksp...see more

OneHP Marketing Director, UK & Ireland

Hewlett Packard Enterprise
1 year
Jan 2014 - Feb 2015
Drove the Marketing Council that housed all 4 HP Business Groups in the UK (Enterprise Group, Enterprise Services, Software, and Printing & Personal Systems), as well as the cross-HP ma...see more

Enterprise Group Marketing Director, United Kingdom & Ireland

1 year
Oct 2013 - Feb 2015
Ran Marketing for the second largest HP Enterprise business in the world. Contributed over $200M to the Sales Pipeline annually, by leveraging HP's Demand-Generation budget of $6M/year....see more

Global Marketing Director, Inkjet Printing Solutions

1 year
May 2012 - Oct 2013
Previously, IPS Global Marketing Director for the Inkjet Division, focusing on opportunities in the SMB segment, where HP commands a printing market share of over 50%. Our global market...see more

Director, Smart Marketing Suite Americas

11 months
Jul 2011 - Jun 2012
Previously, I managed the Smart Marketing Suite Practice at HP. SMS is a Software-as-a-Service solution that optimizes and automates marketing content workflows in large enterprises, fr...see more

Content Promotions, Worldwide - Inkjet & Web Services

9 months
Oct 2010 - Jul 2011
- In my previous role at HP, I leveraged our Licensed Content Partnerships in order to deliver incremental revenue to both HP, our Retailers and our Licensors, across our multiple touch...see more

Marketing & Merchandising, Worldwide - Retail Publishing Solutions

10 months
Jan 2010 - Nov 2010
As the Head of Marketing for the Retail Publishing Solutions group, I partnered with the Regions and other key stakeholders, to deliver end-to-end Marketing Strategies and Demand-Genera...see more

Consumer Marketing, Worldwide - Imaging & Printing Group

2 years
Jun 2008 - Jan 2010
- As the global lead for Consumer Segment Marketing within HP's Imaging & Printing Group, I ran several initiatives touching our Hardware, Supplies, Customer Support and Attach organiza...see more

Microsoft Alliance Manager, Europe Middle East & Africa - Personal Systems Group

3 years
Oct 2005 - May 2008
- As Microsoft Alliance Director for HP’s PC Division in EMEA, I was tasked with managing the partnership between the two Companies. Under my stewardship, Microsoft invested $100M in va...see more

Executive Communications Lead, Europe Middle East & Africa

1 year
Dec 2002 - Dec 2003
Joined HP in 2003, as the Executive Communications Lead and Chief-of-Staff to the Managing Director of HP in Europe, Middle East and Africa.

Industries, roles and expertise

Industry experience

  • Healthcare Wellness & Fitness
  • Information Technology Data & Telecom
  • Retail & Ecommerce


  • Business Strategy
  • Change Management
  • Marketing
  • Management
  • Product Marketing
  • International Marketing
  • Customer Relationship Management (CRM)
  • B2C
  • Thought Leadership
  • Brand Marketing