Miguel A.
Global Marketing Leader | software (Saas) | Former Hewlett-Packard Executive
Experienced leader of global marketing teams. Areas of Strength: Marketing Strategy, Brand Management (Digital & Social) Omnichannel, Integrated Marketing, Alliances & Partnerships, International Busi...see more
- Healthcare Wellness & Fitness
- Information Technology Data & Telecom
- Retail & Ecommerce
€400
/hr
- Pre-vetted expert
- Confirmed hourly rate
- Available on short notice
Experience
Head of Marketing, North America
Freshworks3 years
Current position
Oct 2019 - PresentFreshworks provides organizations of all sizes with SaaS customer engagement solutions that make it easy for Support, Sales and Marketing professionals to communicate effectively with c...see more
Vice President Field & Trade Marketing
Petco10 months
Oct 2018 - Aug 2019
In 2018, Petco invited me to move from London to San Diego, to help them re-build the Marketing organization at the company. These are the areas that I focused on: VENDOR MARKETING - Co...see more
Senior Marketing Director, Northern EMEA
VMware4 years
Mar 2015 - Sep 2018
VMware is the 5th largest Software company in the world. Four areas of focus: Public/Private/Hybrid Clouds; Software-Defined Data Center; Network & Security; and Mobility/Digital-Worksp...see more
OneHP Marketing Director, UK & Ireland
Hewlett Packard Enterprise1 year
Jan 2014 - Feb 2015
Drove the Marketing Council that housed all 4 HP Business Groups in the UK (Enterprise Group, Enterprise Services, Software, and Printing & Personal Systems), as well as the cross-HP ma...see more
Enterprise Group Marketing Director, United Kingdom & Ireland
Hewlett-Packard1 year
Oct 2013 - Feb 2015
Ran Marketing for the second largest HP Enterprise business in the world. Contributed over $200M to the Sales Pipeline annually, by leveraging HP's Demand-Generation budget of $6M/year....see more
Global Marketing Director, Inkjet Printing Solutions
Hewlett-Packard1 year
May 2012 - Oct 2013
Previously, IPS Global Marketing Director for the Inkjet Division, focusing on opportunities in the SMB segment, where HP commands a printing market share of over 50%. Our global market...see more
Director, Smart Marketing Suite Americas
HP11 months
Jul 2011 - Jun 2012
Previously, I managed the Smart Marketing Suite Practice at HP. SMS is a Software-as-a-Service solution that optimizes and automates marketing content workflows in large enterprises, fr...see more
Content Promotions, Worldwide - Inkjet & Web Services
HP9 months
Oct 2010 - Jul 2011
- In my previous role at HP, I leveraged our Licensed Content Partnerships in order to deliver incremental revenue to both HP, our Retailers and our Licensors, across our multiple touch...see more
Marketing & Merchandising, Worldwide - Retail Publishing Solutions
HP10 months
Jan 2010 - Nov 2010
As the Head of Marketing for the Retail Publishing Solutions group, I partnered with the Regions and other key stakeholders, to deliver end-to-end Marketing Strategies and Demand-Genera...see more
Consumer Marketing, Worldwide - Imaging & Printing Group
HP2 years
Jun 2008 - Jan 2010
- As the global lead for Consumer Segment Marketing within HP's Imaging & Printing Group, I ran several initiatives touching our Hardware, Supplies, Customer Support and Attach organiza...see more
Microsoft Alliance Manager, Europe Middle East & Africa - Personal Systems Group
HP3 years
Oct 2005 - May 2008
- As Microsoft Alliance Director for HP’s PC Division in EMEA, I was tasked with managing the partnership between the two Companies. Under my stewardship, Microsoft invested $100M in va...see more
Executive Communications Lead, Europe Middle East & Africa
HP1 year
Dec 2002 - Dec 2003
Joined HP in 2003, as the Executive Communications Lead and Chief-of-Staff to the Managing Director of HP in Europe, Middle East and Africa.
Industries, roles and expertise
Industry experience
- Healthcare Wellness & Fitness
- Information Technology Data & Telecom
- Retail & Ecommerce
Expertise
- Business Strategy
- Change Management
- Marketing
- Management
- Product Marketing
- International Marketing
- Customer Relationship Management (CRM)
- B2C
- Thought Leadership
- Brand Marketing