Michael N.

Senior Manager / Director, Marketing Strategy & Data-driven Insights

United States of America
EN, RU

High-profile integrated marketing leadership roles, leveraging in-depth data and research, emerging technologies, and game-changing innovation to turn around underperforming brands and drive rapid gro...see more

  • Digital & Broadcast Media
  • Financial Services Banking & Insurance
  • Retail & Ecommerce

500

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

2019 Adweek Executive Mentorship Program - Mentee

Adweek
4 months
Sep 2019 - Jan 2020

Senior Manager / Director, Marketing, Strategy, & Client Insights

Charles Schwab
6 years
Current position
Jan 2017 - Present
Recruited to guide the digital, social media, and traditional marketing strategy through research and analytics to support B2C and B2B efforts and fuel customer acquisition, I report di...see more

Client Insights and SFDC Consultant

CSG International
3 months
Oct 2016 - Jan 2017
I transformed the company by developing the lead scoring/nurturing system, the shopper journey, and conversion tactics. To do so, I established global KPIs and a marketing scorecard. I ...see more

Shopper Marketing and Strategy Consultant

Sterling-Rice Group
4 months
May 2016 - Sep 2016
I provided client insights and shopper marketing strategy consulting for customer engagement. While doing so, I optimized marketing automation, lead generation, and product launch initi...see more

Director, Consumer Shopper Marketing / Director, US Client Operations and Delivery

IRI
2 years
Dec 2013 - Sep 2015
I oversaw consumer research projects, acting as subject matter expert (SME) on consumer purchase behavior analytics. I customized client market research plans, communication strategy, c...see more

Marketing Supervisor

Danaher
2 years
Jan 2011 - Sep 2012
I helped rebrand the company with an integrated marketing plan that included social media, web presence, wholesale channels, and direct customer interaction. While creating an aggressiv...see more

Marketing Consultant

Independent Marketing Consultancy
3 years
Apr 2008 - Jan 2011
I created highly successful loyalty programs and holistic marketing strategies for clients. DELIVERED RESULTS: ► Boosting memberships 30% for KUVO, a Denver radio station, and streamlin...see more

Vice President of Marketing

Tekco Management Group
2 years
Apr 2006 - Apr 2008
Steering corporate branding and marketing campaigns, I consolidated brands while revamping marketing and the product strategy. I planned and executed go-to-market strategy to drive glob...see more

Marketing Specialist

UBS
1 year
Nov 2004 - Apr 2006
Selected to help a team of 40 financial advisors build their book of business in the local market, I developed grassroots marketing strategies and loyalty campaigns. DELIVERED RESULTS: ...see more

Industries, roles and expertise

Industry experience

  • Digital & Broadcast Media
  • Financial Services Banking & Insurance
  • Retail & Ecommerce

Expertise

  • Market Research
  • Competitive Analysis
  • Business Strategy
  • Market Analysis
  • Business Development
  • Social Media
  • Marketing
  • Marketing Strategy
  • Marketing Communications
  • Product Management
  • Cross-functional Team Leadership
  • Corporate Branding
  • Strategy Development
  • Pricing
  • Marketing Research
  • Brand Management
  • Market Planning
  • Product Development