Michael N.
Senior Manager / Director, Marketing Strategy & Data-driven Insights
High-profile integrated marketing leadership roles, leveraging in-depth data and research, emerging technologies, and game-changing innovation to turn around underperforming brands and drive rapid gro...see more
- Digital & Broadcast Media
- Financial Services Banking & Insurance
- Retail & Ecommerce
€500
/hr
- Pre-vetted expert
- Confirmed hourly rate
- Available on short notice
Experience
2019 Adweek Executive Mentorship Program - Mentee
Adweek4 months
Sep 2019 - Jan 2020
Senior Manager / Director, Marketing, Strategy, & Client Insights
Charles Schwab5 years
Current position
Jan 2017 - PresentRecruited to guide the digital, social media, and traditional marketing strategy through research and analytics to support B2C and B2B efforts and fuel customer acquisition, I report di...see more
Client Insights and SFDC Consultant
CSG International3 months
Oct 2016 - Jan 2017
I transformed the company by developing the lead scoring/nurturing system, the shopper journey, and conversion tactics. To do so, I established global KPIs and a marketing scorecard. I ...see more
Shopper Marketing and Strategy Consultant
Sterling-Rice Group4 months
May 2016 - Sep 2016
I provided client insights and shopper marketing strategy consulting for customer engagement. While doing so, I optimized marketing automation, lead generation, and product launch initi...see more
Director, Consumer Shopper Marketing / Director, US Client Operations and Delivery
IRI2 years
Dec 2013 - Sep 2015
I oversaw consumer research projects, acting as subject matter expert (SME) on consumer purchase behavior analytics. I customized client market research plans, communication strategy, c...see more
Marketing Supervisor
Danaher2 years
Jan 2011 - Sep 2012
I helped rebrand the company with an integrated marketing plan that included social media, web presence, wholesale channels, and direct customer interaction. While creating an aggressiv...see more
Marketing Consultant
Independent Marketing Consultancy3 years
Apr 2008 - Jan 2011
I created highly successful loyalty programs and holistic marketing strategies for clients. DELIVERED RESULTS: ► Boosting memberships 30% for KUVO, a Denver radio station, and streamlin...see more
Vice President of Marketing
Tekco Management Group2 years
Apr 2006 - Apr 2008
Steering corporate branding and marketing campaigns, I consolidated brands while revamping marketing and the product strategy. I planned and executed go-to-market strategy to drive glob...see more
Marketing Specialist
UBS1 year
Nov 2004 - Apr 2006
Selected to help a team of 40 financial advisors build their book of business in the local market, I developed grassroots marketing strategies and loyalty campaigns. DELIVERED RESULTS: ...see more
Industries, roles and expertise
Industry experience
- Digital & Broadcast Media
- Financial Services Banking & Insurance
- Retail & Ecommerce
Expertise
- Market Research
- Competitive Analysis
- Business Strategy
- Market Analysis
- Business Development
- Social Media
- Marketing
- Marketing Strategy
- Marketing Communications
- Product Management
- Cross-functional Team Leadership
- Corporate Branding
- Strategy Development
- Pricing
- Marketing Research
- Brand Management
- Market Planning
- Product Development