High-profile integrated marketing leadership roles, leveraging in-depth data and research, emerging technologies, and game-changing innovation to turn around underperforming brands and drive rapid gro...see more
Recruited to guide the digital, social media, and traditional marketing strategy through research and analytics to support B2C and B2B efforts and fuel customer acquisition, I report di...see more
Client Insights and SFDC Consultant
CSG International
3 months
Oct 2016 - Jan 2017
I transformed the company by developing the lead scoring/nurturing system, the shopper journey, and conversion tactics. To do so, I established global KPIs and a marketing scorecard. I ...see more
Shopper Marketing and Strategy Consultant
Sterling-Rice Group
4 months
May 2016 - Sep 2016
I provided client insights and shopper marketing strategy consulting for customer engagement. While doing so, I optimized marketing automation, lead generation, and product launch initi...see more
Director, Consumer Shopper Marketing / Director, US Client Operations and Delivery
IRI
2 years
Dec 2013 - Sep 2015
I oversaw consumer research projects, acting as subject matter expert (SME) on consumer purchase behavior analytics. I customized client market research plans, communication strategy, c...see more
Marketing Supervisor
Danaher
2 years
Jan 2011 - Sep 2012
I helped rebrand the company with an integrated marketing plan that included social media, web presence, wholesale channels, and direct customer interaction. While creating an aggressiv...see more
Marketing Consultant
Independent Marketing Consultancy
3 years
Apr 2008 - Jan 2011
I created highly successful loyalty programs and holistic marketing strategies for clients. DELIVERED RESULTS: ► Boosting memberships 30% for KUVO, a Denver radio station, and streamlin...see more
Vice President of Marketing
Tekco Management Group
2 years
Apr 2006 - Apr 2008
Steering corporate branding and marketing campaigns, I consolidated brands while revamping marketing and the product strategy. I planned and executed go-to-market strategy to drive glob...see more
Marketing Specialist
UBS
1 year
Nov 2004 - Apr 2006
Selected to help a team of 40 financial advisors build their book of business in the local market, I developed grassroots marketing strategies and loyalty campaigns. DELIVERED RESULTS: ...see more