Michael C.
Sales Director | Retail
A results-driven leader with a proven track record of growing revenues, reducing costs and achieving/exceeding best in industry service and profitability with premium and private label CPG brands. Sen...see more
- Agricultural Crops & Forestry
- Food & Beverage
€300
/hr
- Pre-vetted expert
- Confirmed hourly rate
- Available on short notice
Experience
Sales Director
Meduri Farms, Inc.2 years
Current position
May 2020 - PresentMeduri Farms offers high quality dried fruit products to top food producers around the world.
Vice President of Sales (Creators of the HyCube)
Kalera4 months
Jun 2019 - Oct 2019
Kalera's vertical hydroponic farms use clean-room technology. working in unison with nature to help crops grow abundantly, year-round and to focus on clean, safe, healthy, tasty Produce...see more
Director National Sales Planning - Retail Operations
Village Farms International, Inc.4 years
Jul 2015 - Jun 2019
~ Developed customized account plans for all trade channels with a focus on these strategic accounts; Walmart, Trader Joes, Whole Foods, Fresh Market, Publix, Harris Teeter, BJ’s, Costc...see more
National Account Manager
Applegate5 years
Dec 2009 - Dec 2014
~ Grew region sales from $9 million to $18 million, through increased new item and void item distribution and strategic promotional activity. ~ Using “fact based” category data manageme...see more
Director of Partner Accounts
Ameya marketing7 years
Dec 2002 - Dec 2009
Developed, negotiated and maintained multi-million dollar partner contracts to maximize capital fund raising efforts / outcomes for such prominent organizations as: Give Kids The World,...see more
Sr. Marketing Manager
PEPSI BOTTLING GROUP1 year
Dec 1999 - Dec 2000
Pepsi Bottling Co., Orlando, FL 2000 to 2001 Sr. Marketing Manager, Southeast Business Unit – $2 billion in revenue Led southeast DSD bottler network in the development & execution of r...see more
Manager, Sports Marketing / Alliance Partners
The Coca-Cola Company5 years
Dec 1994 - Dec 1999
Developed, managed and executed team and player and major theme park contracts for the purposes of delivering in-store retail promotions to drive sales by leveraging the Intellectual Pr...see more
Region Broker Manager, Sports marketing
Quaker Oats Beverage Company / Gatorade8 years
Dec 1986 - Dec 1994
Region Distributor Manager – Directed strategic retail sales & marketing efforts, inventory management for a regional network of beverage distributors and 6 regional retail food broker...see more
Industries, roles and expertise
Industry experience
- Agricultural Crops & Forestry
- Food & Beverage
Expertise
- Business Analysis
- Competitive Analysis
- Business Development
- Marketing Strategy
- Financial Analysis
- Budgeting
- Forecasting
- Sales Operations
- Supply Chain Management
- Account Management
- Inventory Management
- Strategy Development
- P&L Management
- Brand Management
- Lean Management
- Trade Marketing
- Shopper Marketing