Michael C.

Sales Director | Retail

United States of America

A results-driven leader with a proven track record of growing revenues, reducing costs and achieving/exceeding best in industry service and profitability with premium and private label CPG brands. Sen...see more

  • Agricultural Crops & Forestry
  • Food & Beverage


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Sales Director

Meduri Farms, Inc.
2 years
Current position
May 2020 - Present
Meduri Farms offers high quality dried fruit products to top food producers around the world.

Vice President of Sales (Creators of the HyCube)

4 months
Jun 2019 - Oct 2019
Kalera's vertical hydroponic farms use clean-room technology. working in unison with nature to help crops grow abundantly, year-round and to focus on clean, safe, healthy, tasty Produce...see more

Director National Sales Planning - Retail Operations

Village Farms International, Inc.
4 years
Jul 2015 - Jun 2019
~ Developed customized account plans for all trade channels with a focus on these strategic accounts; Walmart, Trader Joes, Whole Foods, Fresh Market, Publix, Harris Teeter, BJ’s, Costc...see more

National Account Manager

5 years
Dec 2009 - Dec 2014
~ Grew region sales from $9 million to $18 million, through increased new item and void item distribution and strategic promotional activity. ~ Using “fact based” category data manageme...see more

Director of Partner Accounts

Ameya marketing
7 years
Dec 2002 - Dec 2009
Developed, negotiated and maintained multi-million dollar partner contracts to maximize capital fund raising efforts / outcomes for such prominent organizations as: Give Kids The World,...see more

Sr. Marketing Manager

1 year
Dec 1999 - Dec 2000
Pepsi Bottling Co., Orlando, FL 2000 to 2001 Sr. Marketing Manager, Southeast Business Unit – $2 billion in revenue Led southeast DSD bottler network in the development & execution of r...see more

Manager, Sports Marketing / Alliance Partners

The Coca-Cola Company
5 years
Dec 1994 - Dec 1999
Developed, managed and executed team and player and major theme park contracts for the purposes of delivering in-store retail promotions to drive sales by leveraging the Intellectual Pr...see more

Region Broker Manager, Sports marketing

Quaker Oats Beverage Company / Gatorade
8 years
Dec 1986 - Dec 1994
Region Distributor Manager – Directed strategic retail sales & marketing efforts, inventory management for a regional network of beverage distributors and 6 regional retail food broker...see more

Industries, roles and expertise

Industry experience

  • Agricultural Crops & Forestry
  • Food & Beverage


  • Business Analysis
  • Competitive Analysis
  • Business Development
  • Marketing Strategy
  • Financial Analysis
  • Budgeting
  • Forecasting
  • Sales Operations
  • Supply Chain Management
  • Account Management
  • Inventory Management
  • Strategy Development
  • P&L Management
  • Brand Management
  • Lean Management
  • Trade Marketing
  • Shopper Marketing