Max L.

Operations | Sales | Account Management | Machinery | Fuels

United Kingdom

An unshakeable executive leader who gets things done. An outstanding brand ambassador delivering world class visionary projects through identifying unique strategies, building the right team and then ...see more

  • Machinery & Equipments


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Chief Commercial Officer

2 years
Current position
Oct 2020 - Present
FuelActive is focussed on ensuring only the cleanest fuel reaches the engine fuel injectors, reducing customer downtime, increasing fuel efficiency, reducing harmful emissions and maxim...see more

Regional Director - SE Asia

2 years
Jan 2018 - Jul 2020
Responsible for leading and driving Sales & Aftermarket Growth across SE Asia for JCB Construction Equipment and Government & Defence. Lead for Distribution Development across 13 count...see more

General Manager Sales - Global Major Accounts

11 months
Jan 2017 - Dec 2017
Responsible for GMA Account Sales in Middle East/Turkey, Russia, Scandinavia, CEE and Germany. Sales lead for design of telematics dashboard to provide real-time, actionable fleet intel...see more

General Manager Operations - Global Major Accounts

2 years
Jun 2015 - Dec 2016
Tasked with immediate formation of new Global Major Accounts department, recruitment of global team and introduction of systems and processes to create singular focus on high volume / v...see more

General Manager - UK Dealer Sales

5 months
Jan 2015 - Jun 2015
Responsible for management of Gunn JCB and Watling JCB; the two largest global JCB dealers, by volume, in 2015.

Global Sales Training & Demonstration Manager

1 year
Oct 2013 - Jan 2015
Also tasked with developing vision and transformational plan for world class demonstration facility in disused quarry complex, delivering project ahead of schedule.

Special Projects Manager

3 months
Jun 2013 - Sep 2013
JCB is a British manufacturer of construction, agricultural, waste and demolition equipment founded in 1945 and based in Rocester, Staffordshire, England

Officer / Helicopter Pilot

British Army
19 years
Aug 1994 - Mar 2013
Career spanning 18 years, involving multiple Operational Tours (Northern Ireland, Iraq and Afghanistan), early attendance at The Advanced Command and Staff College. Further detail avai...see more

Industries, roles and expertise

Industry experience

  • Machinery & Equipments


  • Account Management
  • Leadership Development
  • Operational Planning
  • Military Experience
  • Sales
  • Operations