Matt W.

Online Gambling & Sports Betting | E-Gaming | Operations

United Kingdom of Great Britain and Northern Ireland

Experienced E-gaming Professional with a verifiable background across most disciplines in the industry. Sportsbook, Exchange, Casino, Games, Poker and Live Dealer. I have worked for a number of multin...see more

  • Digital & Broadcast Media
  • Entertainment & Leisure


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Operations Director

2 years
Current position
Sep 2020 - Present
BetBull is a new generation social sports betting company that combines free-to-play game mechanics with a mobile and social-first design and marketing strategy. After launching in 2017...see more

Telephone Betting Manager

2 years
Feb 2018 - Jun 2020
Responsible for 120+ full time Advisors, running 24/7/365 and servicing the UK, Ireland and Canada in the primary, with other countries as necessary. Overseeing development of staff, ma...see more


6 years
Current position
Feb 2016 - Present
MMA Judge. - The English Mixed Martial Arts Association, EMMAA, was launched in June 2019. It is led by international referee Marc Goddard, as President, and has a total of eleven direc...see more

Operations Sports Support Manager

5 years
Jun 2013 - Feb 2018
Responsibility for creation and management of a team of 25+ sports specialists. Offering 2nd line support to UK and Multinational Customer Service Teams, and operational support to Trad...see more

Betting Analyst and Columnist

Fighters Only Magazine
8 years
Nov 2012 - Sep 2020
Fighters Only is the world’s biggest mixed martial arts magazine. Since its first issue in 2005, it has established itself as the bible of MMA and provides monthly coverage in the form ...see more

Betting Support Manager

3 years
Nov 2010 - Jun 2013
Management of the Betting Support Team. Overall responsibility for a team of 67, comprised of Supervisors, Team Leaders and both Full and Part Time Advisors. Overseeing development of s...see more

Business Development Consultant

Bleyer LLP
< 1 year
Aug 2010 - Aug 2010
Developing new business leads for an emerging player in the field of Gold Bullion Investment. Brand development, web site traffic growth, web site user experience consultation, developi...see more

Head of Gaming

Smart Live Casino
2 years
Aug 2008 - Aug 2010
Smart Live Casino is the UK's fastest growing Interactive Television Casino. Formed in May 2007 in Teddington, Smart Live has gone from strength to strength with the evolution of a numb...see more

Operations Manager

Smart Live Casino
10 months
Oct 2007 - Aug 2008
Responsible for driving initiatives to ensure that Customer Service Associates (CSA's) in the UK are fully motivated towards increasing the UK customer base. Founded and managed the fol...see more

Operations Manager

Canbet Sports Bookmakers
1 year
Aug 2006 - Oct 2007
International All Sports Limited (IAS) is a publicly listed company on the Australian Stock Exchange, with turnover last year 2006/07 in excess of $1 billion. IAS is Australia's first l...see more

Telesales/Outbound Team Manager

1 year
Aug 2005 - Aug 2006
Betfair is the world's leading online betting exchange, a concept it has pioneered. In addition to the exchange, it has an established games portfolio which includes online poker and ca...see more

Know Your Customer Manager

Betfair (Hammersmith)
5 months
Mar 2005 - Aug 2005
Managed a team of 7 KYC Specialists, provided support to clients and Helpdesk. Investigated new methods of validating client base invisibly. Designed and reported findings on two Custo...see more

Industries, roles and expertise

Industry experience

  • Digital & Broadcast Media
  • Entertainment & Leisure


  • Staff Development
  • Operations
  • Operations / Management
  • operational support
  • Sportsbook
  • Betting Consulting