Matt H.

Marketing | Communications | Brand Development | Bikes

United States of America
EN

Data and customer-obsessed commercial executive with 18 years of international experience in digital and growth marketing, e-commerce and re-commerce sales and operations, and brand development. Stron...see more

  • Mobility & Transportation

350

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Global Head of Growth Marketing

BMC Switzerland
8 months
Current position
Nov 2021 - Present
BMC Switzerland is a premium, Swiss, bike brand. Established in 1994, the company employs approximately 120 people, worldwide. It is headquartered in Grenchen, Switzerland where it also...see more

Chief Marketing Officer

USA Cycling
8 months
Mar 2021 - Nov 2021
Oversee the national governing body of cycling sport's membership acquisition and retention, as well as brand, communication, and overall marketing strategies. Pivoted the NGB's histori...see more

Chief Marketing Officer

The Pro's Closet
2 years
Apr 2019 - Mar 2021
Originally an eBay marketplace store, The Pro's Closet went consumer direct with its own website in mid-2018. Recruited to the company in 2019 to oversee all aspects of marketing and cu...see more

Chief Sales & Marketing Officer

Canyon Bicycles GmbH
4 years
Jan 2014 - May 2018
Oversee Canyon's global e-commerce sales and marketing department which consists of four teams: Digital Product (website), Parts & Accessories, Global Digital Channels, and Internationa...see more

Global Head of Brand, Marketing & Communications

BMC Switzerland
1 year
Dec 2012 - Jan 2014
After dramatic short-term marketing wins with BMC Switzerland in the USA, was tasked with global marketing leadership for entire BMC Switzerland house of brands: BMC, Stromer, and Berga...see more

Director of Marketing -- USA

BMC Switzerland
1 year
Aug 2012 - Jan 2014
Hired by BMC USA to bring a whole new level of marketing to domestic program for increased product awareness and brand demand. Shifted focus away from small events and grassroots initia...see more

Director of Marketing, Bike Division

Backcountry.com
1 year
Aug 2011 - Sep 2012
Responsible for annual marketing calendar and sales plan, and for all “push-” and “pull-demand” marketing efforts for Backcountry.com's three online retail bike sites. Directed marketin...see more

Director of Ecommerce Sales & Marketing (CompetitiveCyclist.com)

Backcountry.com
3 years
Sep 2009 - Sep 2012
Prior to Backcountry.com’s acquisition of America's most beloved and largest high-end online retailer, Competitive Cyclist, was solely responsible for the organization and daily managem...see more

Consultant/Advisor/Director

Velodrome of New York City, Inc.
1 year
Mar 2009 - Mar 2010
Established a non-profit organization to build a community center and world-class velodrome. Operated as the non-profit’s de facto Executive Director and liaison with the City of New Yo...see more

Co-Founder/President

Cadence Cycling & Multisport Centers, LLC
7 years
Sep 2002 - Apr 2009
Conceived and wrote business plan for the nation’s first ultra high-end integrated cycling/multisport retail operation and training, testing, and coaching facility. Secured venture capi...see more

Industries, roles and expertise

Industry experience

  • Mobility & Transportation

Expertise

  • Entrepreneurship
  • Copywriting
  • Marketing
  • Marketing Strategy
  • Online Advertising
  • Product Marketing
  • Sales Management
  • Brand Management
  • Brand Development
  • Brand Awareness