Mateo R.

Head of Growth | Digital App | Beverages

Mexico
English, Spanish; Castilian

Executive with 15 years of experience in FMCG blue chip companies leading multifunctional teams in various LATAM countries. Positive track record with results in diverse cultures, macroeconomics and c...see more

  • Food & Beverage
  • Retail & Ecommerce

500

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

HEAD OF GROWTH

Rappi
3 years
Current position
Oct 2019 - Present
Rappi is a Colombian multivertical company headquartered in Bogotá, Colombia offering products and services for delivery. Accelerating Rappi growth by leading marketing efforts and coor...see more

HEAD OF INNOVATION / INNOVATION DIRECTOR, BONAFONT

Danone Waters
3 months
Dec 2018 - Mar 2019
Danone S.A. is a multinational food-products corporation. Responsible in capitalized portfolio opportunities, developed an innovation pipeline through market segmentation, identified gr...see more

BRAND DIRECTOR, BONAFONT FLAVOURED WATER BRANDS

Danone Waters
4 years
Feb 2015 - Nov 2018
Danone S.A. is a multinational food-products corporation. Achieved a performance turnaround delivering double-digit growth with a record-breaking in Volume, Revenue, Profit and Market S...see more

GROUPER / BRAND MARKETING MANAGER VDS LEVITE BRAND | CONSUMER INSIGHTS HEAD | HEAD OF INNOVATION

Danone Waters
2 years
Jan 2013 - Jan 2015
Accomplished brand volume growth in a shrinking market maintaining the position of the second most selling brand on the non-alcoholic beverages market (NABs). Reached the #2 position in...see more

SENIOR BRAND MANAGER, VILLA DEL SUR LEVITE BRAND

Danone Waters
2 years
May 2011 - Dec 2012
Positioned Villa del Sur Levité as the most relevant brand among the country portfolio, climbing from #14 to #2 in NABs volume ranking, behind Coca-Cola ☆ GROWTH LEVERS ☆ ► Led growth i...see more

SENIOR BRAND MANAGER, QUILMES BRAND

Cervecería y Maltería Quilmes, Anheuser-Busch InBev
1 year
Mar 2010 - Apr 2011
Delivered Market Share and Brand Preference growth with a mainstream brand in a market with a tendency to choose premium and imported brands. ☆ GROWTH LEVERS ☆ ► Co-led the strategy des...see more

JUNIOR BRAND MANAGER, STELLA ARTOIS BRAND

Cervecería y Maltería Quilmes, Anheuser-Busch InBev
2 years
Feb 2008 - Feb 2010
Grew Brand Preference elevating the brand to #2 market position behind Quilmes. Achieved a significant Market Share growth outpacing Heineken leadership with minimal portfolio cannibali...see more

SENIOR BRAND ASSISTANT, PEPSI-COLA BRAND

Anheuser-Busch InBev
10 months
Mar 2007 - Jan 2008
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company. Responsible as a senior brand assistant managing the product brands.

JUNIOR BRAND ASSISTANT, QUILMES BRAND

Anheuser-Busch InBev
11 months
Mar 2006 - Feb 2007
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company. Responsible as a junior brand assistant managing the product brands.

SALES BUSINESS ANALYST

Anheuser-Busch InBev
5 months
Sep 2005 - Feb 2006
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company. Responsible as a sales business analyst monitoring and analyzing the sales.

JUNIOR ANALYST, CARBONATE SOFT DRINKS BUSINESS UNIT

Anheuser-Busch InBev
1 year
Jul 2004 - Aug 2005
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company. Responsible as a junior analyst monitoring and analyzing the sales.

JUNIOR PURCHASER, NON-PRODUCTIVE SUPPLIES

Anheuser-Busch InBev
4 months
Feb 2004 - Jun 2004
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company

Industries, roles and expertise

Industry experience

  • Food & Beverage
  • Retail & Ecommerce

Expertise

  • Market Research
  • Business Strategy
  • Customer Insight
  • Leadership
  • Business Development
  • Marketing Strategy
  • Portfolio Management
  • Business Transformation
  • Brand Management
  • Consumer Behavior
  • Pricing Strategy
  • Product Launching
  • Strategic Vision
  • Brand Building
  • Product Development