Massimo A.

Sales | Project Management | Media Relations | Bicycles

United States of America
English, Italian

What drives me is envisioning, creating and communicating brand stories in a manner that allows both new and seasoned brand loyalists to understand they are valued and wanted. It's about creating a co...see more

  • Mobility & Transportation
  • Professional Services


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Global Media Relations Manager, Cannondale and GT Bicycles

2 years
Current position
Dec 2020 - Present
We’re a free-thinking bicycle company that defies convention to inspire the world to ride. We’ve been around since 1971, but we’re just getting started. We’ll continue to be innovative ...see more

Public Relations Director

2 years
Oct 2018 - Dec 2020
• Develop and implement comprehensive, multidisciplinary public relations and integrated marketing strategies and campaigns for CamelBak, HOKA ONE ONE, Injinji, Thousand and Tracksmith,...see more

Public Relations Account Manager, rygr; Backbone Media Group

2 years
Apr 2017 - Oct 2018
· Developed and executed strategic public relations and integrated marketing campaigns for Fjallraven, a Swedish heritage outdoor brand, and KEEN, an innovative international outdoor fo...see more

Marketing and Public Relations Coordinator at DYNAFIT & SALEWA North America

3 years
Apr 2014 - Apr 2017
• Coordinate and implement marketing communication projects within the organization and with outside stakeholders with responsibilities that include public relations, special events man...see more

Action Sports Sales and Product Specialist

2 years
Oct 2012 - Sep 2014
• Consistently achieved and set new customer service standards by providing prompt, professional, friendly and courteous customer service by using an interactive approach in achieving s...see more

Lead, Cycling and Action Sports

Eastern Mountain Sports
9 months
Jan 2012 - Oct 2012
• With department team, maintained Eastern Mountain Sports Soho as #1 in sales company wide, with annual store sales exceeding 13 million dollars. 
 • Exceeded sales and profit goals by...see more

Media Specialist; Research and Analysis

Security Council Report
1 year
Jan 2011 - Feb 2012
• Managed the research and writing of daily media stories impacting the United Nations Security Council’s (UNSC) work for daily online publication on organization news blog site called...see more

Monitoring and Reporting, Children and Armed Conflict

International Rescue Committee
3 months
Sep 2010 - Dec 2010
• Assisted in managing aspects of the 2011 Watchlist Report on Children and Armed Conflict in the Central African Republic by providing current and comprehensive information on violat...see more

Program Manager, Youth Anti-Violence Initiatives

Harlem Children's Zone
1 year
Jul 2009 - Jul 2010
• Oversaw the success of social and economic re-integration programs for at-risk and disadvantaged youth and adolescents at two comprehensive community based sites managing a budget of ...see more

Researcher; Global Policy Section: Division of Policy and Practice

4 months
Sep 2008 - Jan 2009
• Analyzed and researched academic and policy literature on international migration and the consequences of remittances in order to highlight emerging human rights and humanitarian issu...see more

Industries, roles and expertise

Industry experience

  • Mobility & Transportation
  • Professional Services


  • Market Research
  • Social Media
  • Editing
  • Media Relations
  • Marketing Strategy
  • Customer Service
  • Program Management
  • Capacity Building
  • Publications
  • Sales