Marco M.

Marketing Head in Beverage & Consumer Goods Industry

Mexico
English, Spanish; Castilian

LATAM Marketing Expert with experience in +8 countries in fields of Beverage and Consumer goods. A passionate, versatile and multidisciplinary marketer raised in consumer goods and beverages industrie...see more

  • Food & Beverage
  • Retail & Ecommerce

500

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Marketing Head Styling Latam and Henkel (# 1 BCR)

HENKEL
3 years
Current position
Mar 2020 - Present
Restructure #1 Latam Beauty category full design to delivery +70MM € Annual Revenue (+15MM €). Leading SouthCone global division business case and organizational set up and opening (+10...see more

Sr Group Manager Bonafont Plain Still Water

Danone
2 years
Dec 2017 - Mar 2020
Challenge: Recover share growth, brand fundamentals and define megabrand platforms strategy to start winning in decelerating category. Recovered category recruitment platform bringing b...see more

Marketing Group Manager Bonafont Aquadrinks

Danone
2 years
Apr 2016 - Nov 2017
Challenge: Determine growth potential, source of growth and road map for next 5 years. Established brand positioning, architecture and Carbonated Soft Drinks source of growth in order t...see more

Regional Brand Manager – Oral & Shave Care Distributor Markets

Procter & Gamble
2 years
Dec 2013 - Mar 2016
Challenge: Led OC profitability turnover and block competition advance in SC Bz. Used country mix and FX to reprioritise countries. Killed bleeder portfolio and introduced new SKUs to m...see more

Regional Assistant Brand Manager – Gillette Feminine Division

Procter & Gamble
1 year
Oct 2012 - Oct 2013
Challenge: Develop LAs Female innovation, portfolio and strategy despite dilution vs. male equivalent and ensuring Gillette Venus launch. Leveraged FIFA WC male initiatives to recalibra...see more

Digital & VUCA Markets Gillette Assistant Brand Manager

Procter & Gamble
1 year
Jun 2011 - Oct 2012
Challenge: Define LATAM´s Digital Model and guarantee sales turnover in 90+ markets loosing share. Led digital reach extender transition and integrated dayketing into content strategy....see more

Competitive Landscape & Long Term Planning Analyst

DIRECTV
11 months
Jun 2010 - May 2011
DirecTV is an American direct broadcast satellite service provider based in El Segundo, California, and is a subsidiary of AT&T

Marketing Intern

VON DER HEIDE
7 months
Nov 2009 - Jun 2010
Design, create and execute digital marketing choices and plans.

Industries, roles and expertise

Industry experience

  • Food & Beverage
  • Retail & Ecommerce

Expertise

  • Competitive Analysis
  • Brand Awareness
  • Brand Strategy
  • Customer Centric Solutions
  • Marketing
  • Marketing & Competitive Analysis
  • Brand Transformation