Laure-Anne V.

Marketing and Digital | Beauty and Personal Care

France
French, English

Marketing & Communication Strategist, with 16 years’ experience in building distinctive Brand Platforms for FMCG : innovative products & services, engaging content, and omnichannel digitalized experie...see more

  • Digital & Broadcast Media
  • FMCG (Fast Moving Consumer Goods)
  • Retail & Ecommerce

500

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Marketing and Digital services Global Director VICHY LABORATOIRES

L'Oréal
4 years
Current position
May 2018 - Present
*Brand Platform & Brand Experience : lead Vichy’s repositioning on Medical and Health, with new Communication 360 / brand manifesto, visual identity, advocacy program, social media mod...see more

Marketing Director LASCAD FRANCE ( Mixa, La Provençale Bio, Cadum, Eau Jeune..)

L'Oréal
2 years
Dec 2015 - May 2018
Define and deploy the global Marketing strategy of 8 French Native Brands (Mixa, Cadum, La Provençale Bio, Le Naturel, Eau Jeune, BienEtre, Vanderbilt, Daniel Hechter) *Operational Mark...see more

Europe Marketing Director MAYBELLINE

L'Oréal
1 year
Sep 2014 - Nov 2015
*Head of Innovation: create exclusive R&D partnerships with European vendors and develop specific products to compete with local competitors. *Business strategy: performance analysis, i...see more

Global Make-Up & Retail innovation Marketing Director for THE BODY SHOP

L'Oréal
2 years
Aug 2012 - Aug 2014
Retail Concept: reinvent the shopper experience to reboot footprint and brand engagement. Create a real-life incarnation and window for the brand purpose, values, and uniqueness. Make-...see more

Global Group manager- L'OREAL PARIS

L'Oréal
1 year
Jul 2011 - Aug 2012
Lead global strategy, image, and new product development for Color Cosmetics : Achieved key successes with Nail Polish relaunch, Cannes Festival Collection Exclusive, and new Brands o...see more

Global Brand Manager- GARNIER

L'Oreal S.A.
2 years
Nov 2009 - Jul 2011
Garnier Skincare. -New Product Development on face care (cleansers, moisturisers, 1st signs of ageing, and Acne-prone skins). - 3 Years Plan Build up - Development of local product opp...see more

International Product Manager - Garnier skincare

L'Oréal
2 years
Feb 2008 - Nov 2009
Nutritionist Eye Roll-on and Tinted eye roll on Essentials skincare Acne Skincare.

International Project Manager - Makeup innovation

Coty Lancaster
11 months
Mar 2007 - Feb 2008
In charge of NPD and Innovation roadmap on Face, Bronzing and Nails for Rimmel, Astor, and Esprit Cosmetics.

Marketing Product Manager- Agnes b Cosmetics

agnès b.
2 years
Dec 2004 - Mar 2007
Face, Bronzing, Lips, Collections and Nails.

Industries, roles and expertise

Industry experience

  • Digital & Broadcast Media
  • FMCG (Fast Moving Consumer Goods)
  • Retail & Ecommerce

Expertise

  • Business Development
  • Marketing Strategy
  • B2B
  • CSR
  • Talent Development
  • Brand Development
  • Sustainability Strategy
  • B2C
  • Brand Communication
  • Media Strategy