Jutta P.

Director Marketing & Business Development | Retail | Consumer Electronics, Smart Home


+20 years experience in Business Development, Retail Sales Channel development for Consumer Electronics and Smart Home products (SengLed - Smart Lighting).

  • Consumer Electronics
  • Electrical Equipments & Components


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Director Marketing

5 years
Current position
Jul 2017 - Present
ASUS is a maker and vendor of consumer notebooks (world's best selling), electronic components and accessoires, smart home products (e.g. home Zenwifi).

Marketing and Business Development Director Europe

2 years
Dec 2015 - Jul 2017
Sengled is an international manufacturer of innovative and smart lighting products. Role: to find new international Sales opportunities to develop international business but also local...see more

Marketing Director Europe

11 months
Dec 2014 - Nov 2015
Managing Marketing and Product development to introduce the new category of Smartlighting to consumers with an efficient and powerfull GTM process. Initiating, creating and executing Ma...see more

Senior Marketing Manager Germany (Marketingleiterin)

3 years
Mar 2012 - Nov 2014
• Managing and developing the Marketing team from the beginning • Steering GTM process and improvement in close cooperation with the European and global productteam – as country best pr...see more

Global Head of Merchandising Retail & Customer Marketing

1 year
Dec 2010 - Feb 2012
Responsibilities: • Acting Global General Retailmarketing Head • Merchandising team lead • Category management (from concept to execution) • GTM • Retail experience strategy and concep...see more

Head of General - & Operator Retailmarketing developing markets and Display Phone management

1 year
Nov 2010 - Feb 2012
Retailmarketing developing markets • Ensure Consumer product experience guidelines for all countries • Improve category management approach • General Retailmarketing concept developmen...see more

General Retail Sales Manager Europe Central

Nokia Mobile Phones
1 year
Dec 2007 - Dec 2008
(Alps, Benelux, South East Europe, CPS, Germany, Scandinavia, FinBalt – 27 countries) Responsibilities: Ensure the right Sales strategy for Retail: setup, operational excellence and exe...see more

Field Sales Force Manager Europe

Nokia Corporation, Customer and Market Operations
10 months
Jan 2007 - Nov 2007
Managing 23 Sales units (countries: 27) for Field Force operation Success: Renewal of Field Force positioning executed within almost all countries; e.g. ABC categorization, ROI building...see more

Trade Marketing Manager Germany

Nokia Mobile Phones
2 years
Dec 2004 - Jan 2007
• Lead the Trade & Retail Marketing Team Germany • Develop retail campaign strategy • Costumer Marketing campaigns e.g. cooperation with operator, General Retail, Retail customers • Re...see more

Marketing Manager Business Aquisition Soho

E-Plus Mobilfunk
11 months
Dec 2003 - Nov 2004
National Product campaigns for Soho Topics: - Bundles for Sohos, mobile data, mobile navigation, 3G launch for tarif portfolio planning - Retail Project (80% of job): “Shop efficiency ...see more

Marketing Manager Business Sales (within Sales)

E-Plus Group / KPN Mobile International
2 years
Jun 2001 - Nov 2003
Regional and nationwide business campaigns for SMEs, Sohos and Corporate customers Strong Sales involvement and regular customer contact E.g. : • Successful loyalty program established ...see more

Key Account Marketing Manager

Hutchison Telecoms
2 months
Mar 2001 - May 2001
Responsible for all business campaigns within the key account channel; Budgeting and reporting; Close co-operation with the Sales Department and customers; • Implementation of new prod...see more

Industries, roles and expertise

Industry experience

  • Consumer Electronics
  • Electrical Equipments & Components


  • Business Development
  • Account Management
  • Retail Strategy
  • Go-To-Market Strategy