Joaquin Y.
VP Strategy & Marketing LatinAm | Ex-Disney, ex-Hasbro
Top-notch executive with successful VP and managing director track record in AAA American multinationals. Profound knowledge of marketing, advertising, sales, brand management, e-commerce, negotiation...see more
- Digital & Broadcast Media
- Entertainment & Leisure
- Professional Services
€500
/hr
- Pre-vetted expert
- Confirmed hourly rate
- Available on short notice
Experience
Strategic Advisor
C&A Consulting3 years
Current position
Jan 2020 - PresentVice President Latinamerica
WWE6 years
Current position
Oct 2016 - PresentIn charge of the exponential expansion of WWE, the world's sportainment leader across Latinamerica. Responsabilities, in conjunction with team, include media negotiation and management,...see more
Managing Partner
C&A Consulting, Mexico3 years
Jan 2014 - Oct 2016
Advised and developed strategic projects por B2C and B2B companies across Mexico and Latinamerica, focusing mostly on the marketing, revenue and strategic planning aspects of business. ...see more
Regional Marketing Director Latinamerica
The Nature Conservancy1 year
Nov 2013 - May 2015
Responsible for marketing, awareness and revenue creation for the organization across Latin America. Brand development and advertising revenue. Developed brand strategy. Strategic Consu...see more
Commercial Vicepresident
Time Inc.4 years
May 2009 - Oct 2013
Seasoned sales and marketing executive, who revamped the media industry in Mexico from Grupo Expansion (a Time-Warner Company), capitalizing on the strengths of a vast and top-notch bra...see more
Managing Director
NFL Mexico4 years
Aug 2005 - Apr 2009
Responsible for all NFL growth strategy, operations, P&L, NFL.com.mx , sales and marketing, PR, Media deal negotiations, development of promotions, licensing, sponsorships, talent devel...see more
Marketing Director
Hasbro4 years
Aug 2001 - Jul 2005
Responsible for the creation and implementation of commercial and marketing strategies in Mexico of one of the largest toy companies in the World. P&L responsibilities. The 20-member te...see more
Corporate Marketing Director for Latin America
GE1 year
Dec 1999 - Dec 2000
Responsible for the creation and implementation of commercial and marketing strategies of the largest appliance company in the region (1.7 billion USD). P&L responsibilities. Management...see more
Marketing and Licensing Director
Disney Consumer Products5 years
Dec 1994 - Dec 1999
In charge of defining DCPM’s licensing, sales and marketing strategies, and of generating 80% of DCPM’s income. Developed internal and external marketing, sales and retail plans in co...see more
Assistant Director Cobranded Credit Cards
Banca Serfin1 year
Dec 1992 - Dec 1993
Co-branded Credit Cards.Marketing and Consumer Banking. In charge of new projects within the credit card business in Banca Serfin (Mexico's third most important bank now acquired by San...see more
Brand Manager
Procter & Gamble5 years
Dec 1986 - Dec 1991
Managed the marketing and advertising mix of OTC and consumer brands/teams. Successfully launched new products and line extensions into the Mexican and Latin-American markets. Ariel (th...see more
Industries, roles and expertise
Industry experience
- Digital & Broadcast Media
- Entertainment & Leisure
- Professional Services
Expertise
- Market Research
- Business Development
- Marketing Strategy
- Creative Strategy
- Analytics
- Contract Negotiations
- Licensing
- Results Oriented
- Product Development