Joaquin Y.

VP Strategy & Marketing LatinAm | Ex-Disney, ex-Hasbro

Mexico
ES

Top-notch executive with successful VP and managing director track record in AAA American multinationals. Profound knowledge of marketing, advertising, sales, brand management, e-commerce, negotiation...see more

  • Digital & Broadcast Media
  • Entertainment & Leisure
  • Professional Services

500

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Strategic Advisor

C&A Consulting
3 years
Current position
Jan 2020 - Present

Vice President Latinamerica

WWE
6 years
Current position
Oct 2016 - Present
In charge of the exponential expansion of WWE, the world's sportainment leader across Latinamerica. Responsabilities, in conjunction with team, include media negotiation and management,...see more

Managing Partner

C&A Consulting, Mexico
3 years
Jan 2014 - Oct 2016
Advised and developed strategic projects por B2C and B2B companies across Mexico and Latinamerica, focusing mostly on the marketing, revenue and strategic planning aspects of business. ...see more

Regional Marketing Director Latinamerica

The Nature Conservancy
1 year
Nov 2013 - May 2015
Responsible for marketing, awareness and revenue creation for the organization across Latin America. Brand development and advertising revenue. Developed brand strategy. Strategic Consu...see more

Commercial Vicepresident

Time Inc.
4 years
May 2009 - Oct 2013
Seasoned sales and marketing executive, who revamped the media industry in Mexico from Grupo Expansion (a Time-Warner Company), capitalizing on the strengths of a vast and top-notch bra...see more

Managing Director

NFL Mexico
4 years
Aug 2005 - Apr 2009
Responsible for all NFL growth strategy, operations, P&L, NFL.com.mx , sales and marketing, PR, Media deal negotiations, development of promotions, licensing, sponsorships, talent devel...see more

Marketing Director

Hasbro
4 years
Aug 2001 - Jul 2005
Responsible for the creation and implementation of commercial and marketing strategies in Mexico of one of the largest toy companies in the World. P&L responsibilities. The 20-member te...see more

Corporate Marketing Director for Latin America

GE
1 year
Dec 1999 - Dec 2000
Responsible for the creation and implementation of commercial and marketing strategies of the largest appliance company in the region (1.7 billion USD). P&L responsibilities. Management...see more

Marketing and Licensing Director

Disney Consumer Products
5 years
Dec 1994 - Dec 1999
In charge of defining DCPM’s licensing, sales and marketing strategies, and of generating 80% of DCPM’s income. Developed internal and external marketing, sales and retail plans in co...see more

Assistant Director Cobranded Credit Cards

Banca Serfin
1 year
Dec 1992 - Dec 1993
Co-branded Credit Cards.Marketing and Consumer Banking. In charge of new projects within the credit card business in Banca Serfin (Mexico's third most important bank now acquired by San...see more

Brand Manager

Procter & Gamble
5 years
Dec 1986 - Dec 1991
Managed the marketing and advertising mix of OTC and consumer brands/teams. Successfully launched new products and line extensions into the Mexican and Latin-American markets. Ariel (th...see more

Industries, roles and expertise

Industry experience

  • Digital & Broadcast Media
  • Entertainment & Leisure
  • Professional Services

Expertise

  • Market Research
  • Business Development
  • Marketing Strategy
  • Creative Strategy
  • Analytics
  • Contract Negotiations
  • Licensing
  • Results Oriented
  • Product Development