Jaume C.

Executive Director Mexico and LATAM | Footwear Retail | Health & Wellness

English, Spanish; Castilian, Portuguese, German, Catalan; Valencian

I have more than 10 years in leadership & business positions across functions. I have worked and lived in 7 different countries & speak 5 different languages. I like to drive cultural changes for the ...see more

  • Healthcare
  • Wellness & Fitness


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Executive Director Mexico and LATAM

Wellness Coach Institute
2 years
Current position
Jan 2021 - Present
- My role is to lead the startup of the business in Mexico and LATAM by developing a business structure, strategy and expansion plan. - Developing business relationships that can he...see more

Business Unit Director for RUNNING Reebok

5 years
Current position
Aug 2017 - Present
- Define BU Running strategy and positioning for LATAM markets. - Manage the BU P&L and all Marketing related inputs (e.g. pricing, MWB). - Deliver a compelling and profitable product r...see more

Holistic Wellness & Performance Coach, Conferencist.

Jaume Casas
6 years
Current position
Mar 2017 - Present
- Developing and implementing Wellness programs for organizations. - Supporting corporate executives and athletes to achieve sustainable performance. - Encouraging people to unl...see more

Director Brand Reebok Brazil

8 years
Current position
Jan 2015 - Present
• Be the brand voice internally and externally. • Lead the objectives of NS, contribution and Brand advocacy for Reebok in Brazil. • Ensure local production projects meet consumer ne...see more

Regional Brand Marketing Manager LAM

adidas group LAM
12 years
Current position
Dec 2010 - Present
Main responsibilities Lead a team of 5 reports (Communications, Digital, TM & PR), through a challenging business environment. Lead and plan the media buying and advertising across all...see more

Trade Marketing Manager

adidas group HQ LAM
1 year
Mar 2009 - Mar 2010
Develop TM strategy and campaign roll-out for the Region. Ensure and track implementation of global campaigns Create commercial initiatives obtaining increase on sell-out. Develop a me...see more

Marketing Manager

adidas group Global HQ
2 years
Mar 2007 - Feb 2009
Lead and coordinate the flagship openings and store refits. Project Manager for the adidas flagship store in Beijing. Creation of mass customization programs for key stores. Developme...see more

Marketing Executive

Nike Iberia
3 years
May 2003 - Jul 2006
Drive implementation of football, tennis and basketball campaigns for Nike Iberia. Guarantee brand communication and presentation in key retailers. Lead and coordinate photo shootings o...see more

Industries, roles and expertise

Industry experience

  • Healthcare
  • Wellness & Fitness


  • Business Strategy
  • Business Development
  • Marketing Strategy
  • Sales Management
  • Brand Communication
  • Project Management
  • Business Expansion
  • Regional Marketing
  • Operation Management
  • Commercial Execution