James H.

Consumer packaged goods expert

United States of America

CPG expert managing sales, marketing, pricing, and promotional strategy for category-leading brands. In addition, have launched brands or taken Regional brands National. Demonstrated ability to manag...see more

  • FMCG (Fast Moving Consumer Goods)
  • Food & Beverage


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Advisory Board Member

La Hun Manuka Honey
2 years
Current position
Dec 2020 - Present
La Hun is Earth's first and finest organic 'consumable beauty' Manuka Honey created in the heart of New Zealand. Whether you enjoy it as a natural face mask as part of your skincare ro...see more

SVP of Sales 90-day project

GoodBites CBD
3 months
May 2020 - Aug 2020
Launch CBD snacks into Grocery and Food Service accounts


JLH Consulting, LLC.
3 years
Current position
Mar 2020 - Present
JLH Consulting is a multi-specialty firm. In addition to executive office services, continuing medical education programming, public relations, crisis intervention, and public issue cam...see more

VP of Sales

Groundwork Coffee LLC
2 years
Feb 2018 - Feb 2020
- Managed a sales team of 16 people covering Grocery, On premise, and E-comm - Drove National distribution in the grocery channel - Grew gross revenue +$1.2mm year over year while impro...see more

VP of Sales and Marketing

Daves's Gourmet
2 years
Dec 2015 - Feb 2018
Dave's Gourmet is a company notable for creating and introducing Dave's Insanity Sauce, which formerly held the title of "world's hottest sauce." The sauce is widely distributed through...see more

SVP of Sales

RUMBLE Supershake
10 months
Aug 2014 - Jun 2015
- Launch the US Market - Developed, manage, and implemented US pricing strategy, promotional programs, and product demonstration schedule - Identified and secure national distribution n...see more

VP of Sales

TCHO Ventures
1 year
Mar 2013 - Aug 2014
- Lead a sales team of 5 focused on Retail, On Premise and E-commerce - Drove year over year sales by 50% through new distribution, shelf management, and improved execution on promotion...see more

SVP of Sales

Distant Lands Coffee
2 years
Oct 2010 - Oct 2012
Currently lead all nationwide sales/marketing activities for this $200M private-label roaster of Premium Coffee—emphasizing sales into the Grocery, Club, and Food Service channels. • Ma...see more

Vice President Sales & Marketing

Diedrich Coffee
2 years
May 2008 - May 2010
Recruited to lead sales and marketing objectives for this $100+ million coffee roaster. Managed the sales organization, e-com, customer service and marketing with goals to expand the r...see more

VP of International Sales

Monster Energy Drinks / Hansens Beverages
1 year
Dec 2006 - Dec 2007
Hired to identify and develop distribution systems for Hansen's Monster Energy Drink product line, with an emphasis on expanding into International markets where the brand was non-exist...see more

Sales Manager / VP / SVP of Sales -- Western Region

FIJI Water
10 years
Sep 1997 - Jul 2007
10-year tenure of progressive leadership roles within this leading beverage manufacturer and distributor. Responsible for P&L across the 15 Western United States, overseeing a distribut...see more

Account Executive, Regional Manager, Divisional Manager

Haagen Dazs
5 years
Dec 1990 - Dec 1995
Manage and develop Key Accounts. Managed company owned DSD distribution centers in San Diego and then Hayward, CA.

Industries, roles and expertise

Industry experience

  • FMCG (Fast Moving Consumer Goods)
  • Food & Beverage


  • Pricing
  • - Sales Team: Teambuilding, Coaching & Leadership
  • Marketing Mix
  • Business Developement
  • CPG
  • Promotional Strategy