Ishita K.

Marketing & Category Manager - former Cargill

India
EN, GU, HI

Passionate marketing specialist with solid experience across FMCG, Consumer Durables, and BFSI. Former Brand Manager with Cargill to grow its Healthy Cooking oil portfolio through new product launch, ...see more

  • FMCG (Fast Moving Consumer Goods)

400

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Marketing Manager

Sesa Care Private Limited
2 years
Current position
Apr 2020 - Present

Brand Manager

Cargill
1 year
Oct 2018 - Apr 2020
A US based MNC with 150 years of experience and presence in 70 countries, Cargill is India’s leading FMCG player in the edible oil and flour categories. - Manage marketing mix for newly...see more

Associate Brand Manager

Greenlight Planet, Inc.
2 years
Aug 2016 - Sep 2018
Greenlight Planet is a market leader that designs and sells solar powered consumer durables to off-grid households in 40+ countries across Asia, Africa, and Latin America. - Drove grow...see more

Deputy Manager - Branding and Communications

Future Generali India Life Insurance
1 year
May 2015 - Aug 2016
Future Generali is a joint venture between Future Group, India's retail giant & Generali, an insurance company that is among world’s top 50 largest companies. - Led Net Promoter Score (...see more

Management Intern

ITC Limited
1 month
Oct 2014 - Nov 2014
Studied Supply Chain and Milk Procurement in Punjab with focus on procurement models, supply chain, costs and margin structure of the existing organised and unorganised players. Identif...see more

Summer Intern

Mehsana District Co-operative Milk Producers' Union Limited
1 month
May 2014 - Jun 2014
Conducted extensive fieldwork in the villages of Mehsana milk shed area to study impact of socio- economic changes in lives of farmers on milk procurement. Recommended suggestions to in...see more

Intern

Aga Khan Rural Support Programme
2 months
Aug 2013 - Oct 2013
Carried out Impact assessment and Process Documentation of the Drip Irrigation Programme promoted under the Cotton Connect Initiative. Conducted market research to evaluate impact of dr...see more

HR Executive

Gulmohar Greens-Golf & Country Club Ltd.
1 year
Apr 2011 - Jul 2012
Gulmohar Greens is a luxury recreational and sports Club that boasts of a member base of elite households across Gujarat. Was responsible for setting up the Human Resource function from...see more

Industries, roles and expertise

Industry experience

  • FMCG (Fast Moving Consumer Goods)

Expertise

  • Market Research
  • Business Strategy
  • Marketing
  • Marketing Strategy
  • Product Marketing
  • Strategy Development
  • Brand Management
  • Brand Development
  • Consumer Behavior
  • Campaign Management
  • Brand Awareness
  • Brand Architecture