Gustavo L.

Strategy & Business Development in Beverages Industry

English, Spanish; Castilian, Portuguese

Senior Business Strategy & Development, Commercial, Marketing and Operations Executive in the Consumer Products Industry. Development and implementation of turnaround plans, loss and risk mitigation, ...see more

  • FMCG (Fast Moving Consumer Goods)
  • Food & Beverage


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Asia and North LatAm Executive Director

7 years
Current position
Jan 2016 - Present
Regional Executive Director for Northern Latin America and Asia Business Units (Feb. 2016 – Current). Mexico City, Mexico. Responsible to the AJE Group – BIG COLA CEO for: • Management ...see more

North LatAm Executive Regional Director

11 months
Jan 2015 - Dec 2015
Management and P&L responsibilities over Mexico, Central America, Colombia, Venezuela Operations.

Chief Operating Officer - Corporate Projects Director

Coca-Cola FEMSA
2 years
Jan 2013 - Nov 2014
Responsible to South America Division President and Brazil BU Director for: • Planning by prioritizing customer, employee, and organizational requirements. Agree objectives in line with...see more

Commercial and Marketing Director for South America Division

Coca-Cola FEMSA
2 years
Jul 2011 - Jan 2013
Responsibilities over: Argentina, Brazil, Colombia and Venezuela BUs • Undertake continuous analysis and assessment of competitive environment and consumer needs and monitor threats and...see more

Commercial and Marketing Director for Latincenter Division

Coca-Cola FEMSA
5 months
Feb 2011 - Jul 2011
Responsibilities over: Colombia, Costa Rica, Guatemala, Nicaragua, Panama and Venezuela BUs. • Undertake continuous analysis and assessment of competitive environment and consumer needs...see more

Marketing Director - Mexico Division

Coca-Cola FEMSA
4 years
Sep 2007 - Apr 2011
• Consumer, Shopper and Retailer Marketing Strategies and Programs conceptualization, design and execution. Management of Marketing Processes with orientation towards Superior Point of ...see more

Corporate Commercial Development Director

Coca-Cola FEMSA
9 months
Dec 2006 - Sep 2007
• Corporate responsible for Marketing and Commercial processes. • Company wide (9 countries) advising on the identification, development and implementation of new business opportunities...see more

Operations Planning Director

Coca-Cola FEMSA
3 years
Sep 2003 - Oct 2006
• Business Strategies definition and monitoring. Responsible for Business Plan definition. • Business Consulting: Corporate Strategic Framework definition. Business Process Model design...see more

Business Consulting - Senior Manager

9 years
Dec 1994 - Jul 2003
• Senior Executive Consumer Products and Manufacturing Practice at Accenture with emphasis on Marketing, Sales and Distribution. With working experience in the Latin America region and ...see more

Technical Project Manager - Finance Department

PDVSA Petroleos de Venezuela S.A. - LAGOVEN
3 years
Dec 1991 - Nov 1994
• Developed the Electronic Funds Transfers project for the Treasury Area, using EDI standards and technology. • Managed the relationship between Lagoven and Commercial Banking Organizat...see more

Systems Engineering School Asistant Professor

Universidad Metropolitana - UNIMET
5 years
Feb 1991 - Jun 1996
• Taught “Operations Research – Linear Models Programming” courses (1993 – 1996). • Taught “Networks Optimization (Graphs)” courses (1991 – 1993). • Tutored undergraduate final paper an...see more

Systems Analyst

Empresas Polar
10 months
Jan 1991 - Nov 1991
• Responsible for problem solving and maintenance of Financial Applications (GL/AP/AR – Financial Reporting). IBM 3070 and ES9000 Mainframe environment. Languages: Assembler and PL/1.

Industries, roles and expertise

Industry experience

  • FMCG (Fast Moving Consumer Goods)
  • Food & Beverage


  • Market Research
  • Competitive Analysis
  • Business Strategy
  • Customer Insight
  • Market Analysis
  • Marketing
  • Marketing Strategy
  • Business Planning
  • Analytics
  • Strategy Development
  • Trade Marketing
  • Market Planning
  • Sales Plan