Esteban L.

Marketing | Retail | Consumer Goods

Colombia
English, Spanish; Castilian

Driving regional and national growth for large, global consumer goods, products and brands Goal driven, successful product and brand Management leader with demonstrated achievements in consumer goods ...see more

  • Automotive
  • Digital & Broadcast Media
  • Food & Beverage
  • Professional Services

400

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Head of Marketing

Auto
2 years
Current position
Sep 2020 - Present
Grupo UMA is the largest Bajaj distributor in LATAM, the producer of the world-leading Boxer, Discover, Pulsar and Dominar motorcycle brands. Responsible for the brand strategy, digital...see more

Co-Founder

Startup (Commitment Phase)
3 years
Current position
Jan 2020 - Present

Business Strategy Advisor

HeOn Health online
10 months
Jan 2020 - Nov 2020
Strategic consultant for the construction and implementation of the company's business model, commercial process, marketing process and go-to market. I increased business sales by 15% a...see more

Group Brand Manager

Quala
1 year
Oct 2018 - Dec 2019
Leading Food Brands: Vive100, Saviloe, SunTea, Frutiño, Popetas, Doña Gallina, Ricostilla, Quipitos One of the leading mass consumption companies in Colombia and Latin America Responsib...see more

Senior Brand Manager

Quala S.A.
1 year
Jun 2017 - Oct 2018
Leading Food Brands: Vive100, Saviloe, SunTea, Frutiño, Popetas, Doña Gallina, Ricostilla, Quipitos. One of the leading mass consumption companies in Colombia and Latin America Responsi...see more

Business Intelligence Manager

Grupo Nutresa S.A.
1 year
May 2016 - May 2017
Leading Food Brands: Noel, Ducales, Tosh, Jet and Jumbo, Colcafe. Leading company in mass consumption in Colombia and Latin America Support strategies, business plans and marketing, ide...see more

Business Analytics Manager

Brinsa
9 months
Aug 2015 - May 2016
Leading brands in food and personal care: Refisal, Blancox, LozaCrem and Desinfex. Mass consumption in Colombia and Central America Responsible for the innovation, brand and positioning...see more

Marketing Coordinator

Brinsa
2 years
Aug 2013 - Aug 2015
Leading brands in food and personal care: Refisal, Blancox, LozaCrem and Desinfex. Mass consumption in Colombia and Central America Responsible for the innovation, brand and positioning...see more

Andean Marketing Analyst

Avon
1 year
Apr 2012 - Aug 2013
I achieved a growth in profitability of 15%, penetration of 10% with the reformulation of the portfolio, derived from the definition of demand generation strategies for consumers in the...see more

Financial Analyst

Seguros Sura
1 year
Feb 2011 - Apr 2012
Seguros Sura S.A. de C.V. (Sura México) is a Mexican insurance and risk management company established in 1941, which operates as the Mexican subsidiary of the Colombian firm Grupo Sura...see more

Purchasing Analyst

Grupo Orbis
6 months
Jun 2010 - Dec 2010
Grupo Orbis SA is engaged in diversified business. It produces and sells paints and chemical products in Latin America and internationally. The company also offers solutions for pipe ja...see more

Business Analyst

Bancolombia
2 years
May 2008 - May 2010
Bancolombia is a financial group based in Medellin, Colombia. The firm offers commercial banking, asset management, factoring, investment banking, leasing, renting, real estate loans an...see more

Industries, roles and expertise

Industry experience

  • Automotive
  • Digital & Broadcast Media
  • Food & Beverage
  • Professional Services

Expertise

  • Business Strategy
  • Sales
  • Financial Analysis
  • Marketing
  • Brand Positioning