Ellen L.

Head of Marketing (equals to CMO)

China
ZH, EN

New marketing (including P&L control) professional 9 year new marketing (digital marketing, social marketing + new media) + 16 year successful FMCG brand marketing & sales + 7 year e-commerce actual ...see more

  • Entertainment & Leisure
  • FMCG (Fast Moving Consumer Goods)

500

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Head of Marketing (equals to CMO)

Rebel Group Inc. (Internet sports entertainment brand American NASDAQ listed company)
5 years
Current position
Jun 2017 - Present
Group has world top level internet sports entertainment IP like Rebel, devote to develop China market. As the key member of founding team of China company, 1. In 3 months from scratch ...see more

Group Marketing Director/e-Commerce Branch Head

Fame Will International Limited
7 years
Jun 2010 - May 2017
As an O2O high end fast fashion brand, Merry Nest owns exclusive licenses of the artworks of Jimmy, worldwide famous Taiwan artist (the author of <The Sound of Colors>、<A Chanc...see more

National Marketing Manager

Tate & Lyle Group which is listed company in London, UK - FTSE-100
4 years
Mar 2006 - Mar 2010
Responsible for setting up Marketing Department, marketing function internally and strengthen brand (Lyle’s Golden Syrup, Splenda, Shuangqiao) development. Assisted to set up Branch Off...see more

National Marketing Manager

Heinz (China) Sauces & Condiments Co. Ltd. (Which is branch of Heinz US, fortune 500)
3 years
Jun 2003 - Feb 2006
Responsible for Heinz Meiweiyuan condiments & sauces brand upgrading, integrated marketing planning and implementation supervision. Major contributions: Product portfolio rationalizati...see more

National Marketing Director

Guangzhou Masson Group which is the local leading FMCG enterprise in Guangdong
3 years
Aug 2000 - May 2003
The covered brands include QIRIXIANG(七日香) – skin care, HEIMEI(黑妹 ) – personal care, WHITE CAT(白猫) – body powder, WHITE LOTUS(白莲 ) – toilet water and two new brands. My major responsibil...see more

Brand Manager

WOFE Clorox (Guangzhou) Ltd. (Fortune 500 companies)
4 years
Apr 1996 - Jul 2000
September, 98 – August, 00: National Brand Manager of JIALIANG嘉亮 (household cleaner) and GLAD 佳能 (household wraps and bags) of . Major responsibility is the integrated brand management ...see more

Market Research Executive

WOFE Research International (China) Co. Ltd. (industry leader and HQ is in London)
3 years
Jun 1993 - Apr 1996
Major responsibilities are working out market research proposal (quantitative & qualitative) in terms of international clients’ research objectives, identifying market information to de...see more

Industries, roles and expertise

Industry experience

  • Entertainment & Leisure
  • FMCG (Fast Moving Consumer Goods)

Expertise

  • Market Research